Brand Strategy Specialist (Interim Management)

Managing a variety of projects in the Brand Strategy and Design team at the o2 headquarters

Leading and steering a pitch to select a new brand design agency

Developing a new corporate fashion collection for employees in o2 shops

Implementing company-wide new gender guidelines as part of corporate language

Designing and implementing a design router

Result: Successful completion of all assigned projects except the prematurely ended design router project

Winning the pitch and planning the project in a structured way, including cost calculation and project management

Conducting interviews with internal and external stakeholders as well as customers

Planning and facilitating multi-day workshops to develop the brand strategy

Advising the owner and future managing director, supporting the brand design process in cooperation with mattweis

Result: Introduction of a new modern logo and corporate design in all markets, clearly defined positioning enabling more targeted marketing campaigns and contributing to stable revenue growth

Planning, management, and strategic advice for the time-critical branding project for PAVE Group on behalf of the brand design agency mattweis

Organization of the brand discovery process in ten consecutive daily sprints with evening coordination meetings

After a successful presentation at the financing press conference, solidified the brand strategy including positioning and slogan together with the founders

Result: Since 2018, CAPMO has grown to over 100 employees, serves more than 2,000 clients with over 40,000 projects, achieved a successful Series B funding of 25 million euros in August 2021, and has established itself as the leading software provider for the construction industry in the German-speaking region