Andreas Wiehrdt
Brand Strategist
Experience
Brand Strategist
mattweis GmbH
- Development and expansion of brand strategy services and acquisition of new business.
Independent Brand Consultant and Interim Manager
BrandDoctor
- As BrandDoctor, I help branded goods companies and entrepreneurs with strong brands grow profitably.
Interim Managing Director
brandtouch°
- Expansion of the start-up business area and quality improvements in customer consulting.
Management Supervisor
Heye & Partner Werbeagentur
Profit-oriented management of the agency's second largest consulting group after McDonald's.
Responsible for the new business strategy.
Brand / Marketing Consultant
Consulting branded goods companies and ad agencies.
Interim management.
Senior Partner
OIC | Management Consulting
Brand architecture and change processes for the branded goods industry.
Agency selection processes.
Managing Director of Consulting
RG Wiesmeier Werbeagentur
Acquired various fashion brands as new clients.
Successfully retained existing clients.
Primary point of contact for all clients' strategic questions.
Management Supervisor
J. Walter Thompson
Acquired and advised key international clients (e.g. Kellogg's, Kraft Foods, Rollex).
Built and expanded a consulting unit in Frankfurt.
Account Director
Young & Rubicam
- Responsible for strategic consulting and project management on key accounts.
Account Manager
Kastner & Partner
Responsible for project management for key clients.
Development of the Red Bull brand (CI, CD, packaging, communication, etc.).
Advertising Manager
INMAC Computer Supplies
Optimization of the mail-order catalog.
Key direct marketing initiatives.
Junior Account Manager
Ogilvy & Mather Direct (Ogilvy One)
- Responsible for project management of various direct marketing accounts (e.g., Shell, Lufthansa).
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (41.5 years), Retail (16.5 years), Professional Services (7.5 years), and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (39 years), Strategy (23 years), Project Management (7.5 years), Sales (5.5 years), and Procurement (1 year).
Summary
As an experienced brand, communications and marketing professional and branding expert, I put my expertise to targeted use. With my strategic and analytical skills, I help companies position their brand attractively, manage it profitably and showcase it successfully.
During my many years of working in well-known owner-managed and international advertising networks, I have developed successful communication strategies (B2C, B2B) for many prominent brands in the areas of FMCG, fashion, lifestyle, retail and services, and implemented them efficiently across the relevant channels.
As the 'BrandDoctor', I regularly write articles on innovations, tools and best practices in brand strategy ([link]
Skills
- Strong Analytical And Conceptual Skills
- Initiative, Assertiveness And Resilience
- Goal-oriented Creativity
- A Strong Sense For Writing, Design And Communication
- Many Years Of Experience In Motivating And Managing External Creative Service Providers
- Action-oriented Approach, Process Reliability And Pragmatism
- Team-oriented Way Of Working, Flexibility, Enthusiasm And Curiosity
Languages
Education
Berlin University of the Arts (UdK)
Diploma in Communications Management · Social and Business Communication · Berlin, Germany
Willi Graf Gymnasium, Berlin
Berlin, Germany
Profile
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