Affiliate, Amazon, AI: Driving Rapid Growth in E-commerce & Digital Transformation | Professional Freelancer |

• Manage and drive growth of owned Amazon marketplace presence including logistics, marketing and maintenance
• Empower colleagues to learn and establish processes to manage the new revenue channel
• Manage the pitch and selection of a new social media agency
• Manage, control and lead external agencies and freelancers to achieve optimal results for the marketplace sales channels

• Set up and facilitate the internal marketing routine
• Set up and maintain overall reporting
• Implement and execute a conversion rate optimization program including A/B testing with Google Optimize and Analytics
• Introduce, evaluate and implement new marketing measures for more traffic (native advertising, social media content, TikTok test)
• Implement routine with all external marketing suppliers and agencies to boost performance

• Evaluate different suppliers for building a web shop and recommendation system for B2B products
• Translate the project into user stories and work on the implementation with different suppliers

• Enhance business performance through e-commerce to expand services across the global online market
• Set up, manage and scale a digital marketing unit from three colleagues to 45 people across three continents in eight countries
• Manage full profit and loss accountability and ensure execution of all operations in line with controlled cost
• Generate and implement performance online marketing services in 92 markets across various regions including SEA, social performance marketing, display advertising, affiliate networks and influencer campaigns
• Build networks and infrastructure and formulate reports to ensure smooth running of all operations
• Establish conversion optimization teams to manage content, SEO, usability, translation, and projects for clients including Microsoft, Sanicare, Asus, Toshiba, Phonak/Sonova, and Parallels
• Restructure the business when strategies changed towards a focus on supply chain services, logistics and online shop infrastructure
• Generate an internal start-up (JaLife) within the group for the healthcare unit; build a platform prototype (MVP) combining content marketing and pharmacy shopping via e-commerce with partner Sanicare

Selected contributions:

• Launch offices and manage staffing in the APAC and LATAM regions, achieving over 100% growth in client revenues
• Recognised among Top 100 German Affiliate Marketers in 2015 and 2018
• Build and improve the marketing unit as an affiliate to eight European countries, scaling to 92 markets within two years
• Double digital growth in 92 markets for major online stores such as Microsoft and Adobe leveraging all marketing channels
• Lead the global online marketing unit within the e-commerce group and expand to a further 30 countries

• Set up a performance marketing consulting company by implementing and managing affiliate programs to generate leads and sales
• Establish and foster professional liaisons with key clients to maximise continuous business profit growth
• Design infrastructure for creating a startup from tax to website and manage sales and client acquisition

Selected contributions:

• Secure a high-level role at Arvato through performance excellence in business management
• Open new performance marketing channels for key clients to boost corporate revenue