Asta Baumöller
Founder, Facilitator & Consultant
Erfahrungen
März 2024 - Bis heute
1 Jahr 4 Monaten Berlin, Deutschland
Founder, Facilitator & Consultant
GLUU GmbH
- GLUU is a collective of experts from the digital, media and creative industries. As consultants, we support and guide employers with regard to the most important skills for future readiness as defined by the World Economic Forum.
- I provide change and transformation consulting services to small and medium-sized companies, introducing Gen AI, innovative tools and methodologies such as Framer, Gamma, Zapier and Airtable.
- I support employers in developing essential skills for future preparedness based on the World Economic Forum criteria.
- I conduct workshops focusing on key future skills identified by the WEF through in-house and online facilitation using Sessionlab, Miro, and other collaboration tools.
- I offer consultancy services on Future of Work, Learning & Development, and strategic People & Culture areas utilizing various HRIS platforms like Kenjo along with AI tools including ChatGPT and Perplexity.
Mai 2023 - März 2025
1 Jahr 11 Monaten Berlin, Deutschland
Consultant (self-employed)
Power for Democracies gGmbH
- Power for Democracies is a non-profit evaluator for interventions to protect and strengthen liberal democracies, which operates worldwide and was founded in 2023 by Markus N. Beeko (former Secretary General of Amnesty International in Germany) together with Stefan Shaw and Stephan Schwahlen.
- My tasks: set up HR processes and an HRIS (tool for HR processes such as recruiting, digital personnel files, etc.).
- Set-up and monitoring of recruiting processes and creation of HR guidelines.
Okt. 2020 - März 2024
3 Jahren 6 Monaten Berlin, Deutschland
Director People & Culture (part-time)
Think moto GmbH
- Think moto is a design and innovation agency, helping brands and companies to be successful in a fast-changing world.
- My tasks: HR Business partnering; leadership topics with managers.
- Contact person; coach on personnel topics for team members.
- Conception and implementation of recruiting & talent attraction measures.
- Active sourcing for the acquisition of new employees (free & permanent).
- Design and implementation of onboarding concepts and various onboarding measures.
- Preparation and ongoing revision of employment contracts.
- Implementation of HR legal changes in the department or company.
- Continuous creation of retention management measures.
- Introduction of regular employee interviews and annual employee surveys.
- Ideation and implementation of contemporary employee benefits (events, training, bonuses, etc.).
- Creation and implementation of simple and comprehensive guidelines that optimize HR processes.
- Conception, selection and implementation of tools and systems.
- Digitalization of HR processes taking into account GDPR (DSGVO) and implementation of new HIRS Kenjo, All-in-one HR Software, from scratch.
- Collaborating on the development of a vision for a future tool landscape and digitalization needs.
- Employer Branding tasks (job ads, career site, social media etc.).
- Setting up salary benchmarks and HR reports.
Jan. 2018 - Dez. 2022
5 Jahren Düsseldorf, Deutschland
Lecturer
HSD University of Applied Sciences
- Lecturer „Teams, Tools & Leadership" Faculty of Design.
Jan. 2018 - Dez. 2020
3 Jahren Berlin, Deutschland
Member Advisory Board
Erich Pommer Institut
- Member Advisory Board SPARKX Program.
Jan. 2016 - Dez. 2021
5 Jahren Berlin, Deutschland
Advisory Board and lecturer
BBW University of Applied Sciences
- Advisory Board CCI and lecturer for master's degree programme ,,Managing talents: Leadership in CCI".
Sept. 2007 - Dez. 2025
17 Jahren 4 Monaten Berlin, Deutschland
Founder
Melt.Media Berlin
- Consulting/interim management: future of work, executive search, talent acquisition and career counselling.
- 2008 break even, working for international corporations as well as creative agencies & digital firms.
- 17 years of experience in job coaching, application counselling and personnel consulting (recruiting/talent acquisition, executive search) with a focus on the media, digital and creative industries.
- Activities cover the entire process from candidate acquisition to profile analysis, interviews and selection/matching.
- Experience in hiring processes and the personnel selection procedures/human resources of companies.
- Knowledge of digital HR tools and application platforms.
- Communication experience with candidates of all career levels and understanding of regional and EU-wide labour markets.
- Ability to identify the individual strengths of candidates quickly and purposefully.
Juli 2002 - März 2007
4 Jahren 9 Monaten Zürich, Schweiz
Managing Director & Board Member
VIVA Switzerland
Jan. 2002 - Juli 2002
7 Monaten Köln, Deutschland
Creative Director International
VIVA Media AG
Okt. 2000 - Jan. 2002
1 Jahr 4 Monaten Mailand, Italien
Creative Director & Project Lead Italy
VIVA Italy S.r.l.
Jan. 1998 - Dez. 1999
1 Jahr Berlin, Deutschland
Member
Art Directors Club for Germany
- The Art Directors Club for Germany is an independent organisation with the aim of finding and promoting excellent creative communication.
Apr. 1995 - Okt. 2000
5 Jahren 7 Monaten Köln, Deutschland
Various positions (Lead, AD, CD)
VIVA & VIVA ZWEI
Juni 1989 - Apr. 1995
5 Jahren 11 Monaten Köln, Deutschland
Ass. to Creative & On Air Promotion Director
RTL Television
Zusammenfassung
Founder, Facilitator & Consultant Combining unique expertise across people, digital, and creative areas, I've successfully applied these skills in entrepreneurial and corporate leadership roles while sharing knowledge as a university lecturer. As a Future Skills workshop and design sprint facilitator, I empower teams to foster curiosity, innovation and adaptive thinking in rapidly changing business environments. My background as a graduate designer creates a powerful synergy that drives effective change in organizational projects and strategy. My strong affinity for tools, UX, and technical concepts fuels continuous exploration of digital solutions. Actively experimenting with no-code platforms, evaluating AI-integrated applications, pursuing specialized AI training and a complement my tech-curious amateur profile. At the moment I am exploring vibe coding and remain committed to advancing no-code approaches.
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse
Italienisch
Grundkenntnisse
Ausbildung
Okt. 1990 - Juni 1995
FH Düsseldorf
Diploma · Communication Design · Düsseldorf, Deutschland
Okt. 1989 - Juni 1990
State Academy of Fine Arts, Stuttgart
Design · Stuttgart, Deutschland
Sept. 1987 - Mai 1988
SUNY Purchase
Design · Harrison, Vereinigte Staaten
Zertifikate & Bescheinigungen
Certification "Creative Thinking & AI"
Imperial College
Certification "Narrative Economics"
Yale University
Certification "The AI Awakening"
Stanford University
Certification "The Art of Storytelling"
IESE Business School
Workshop Facilitator (Certificate HI Facilitation)
Hyper Island
Framer Certification (No-Code Web Builder)
Flux Academy
Certified Digital Transformation Manager
IHK München
Design Sprint Facilitator (Certificate Design Sprint)
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