Self-deployed CRM Consultant, BI Expert, Project Manager, Coach

• Analyze business situation: stagnation of sales – small recurring business consultant customer rate, huge number of visitors but little conversion rate, AOV does not take up, no customer segmentation/targeting, performance marketing approach fails to acquire the right customer.
• Advice on sales & marketing strategies and improve operations.
• Advice with key business strategy.
• Acquire key requirements and derive user stories for e-Shop development and customer data analysis.
• Develop comprehensive 360 degree customer data model.
• Implement data feeds from different systems and sources (10+).
• Develop meaningful ad-hoc data analysis to detail certain aspects of customer behavior using standard e-commerce KPIs such as AOV, Churn, conversion & abandoned checkout rates, ROAS, CPA, CPC.
• Derive clear and data-driven customer segmentation and targeting.
• Introduce and feed new content agency with customer insights to improve messages, frequency, and targeted audience.
• Provide crystal clear data prove to steer new “performance marketing” approach.
• Develop standard business operations reporting.
• Roles: Business Consultant, Agile Coach, Scrum, Kanban, Product Owner, Business Analyst.
• Technologies: Shopify, Amazon, Klaviyo, Typeform, Triple Whale, Google Analytics, SQL, Power Query, ETL, Power BI, GraphQL, Postman, Microsoft Planner.

• Acquire user requirements from 20+ interviewees (team leads and management) from 8+ different business units.
• Precise and analyze requirements re: Zalando standard CRM solution.
• Transform requirement statements and document 150+ user stories.
• Shape and describe epic.
• Prioritize requirements with key stakeholders and specify first possible technical solution.
• Provide advice business units project members and harmonize solution design for common process.
• Maintain all project aspects (agile).
• Roles: Agile Coach, Product Owner, Salesforce Consultant.
• Technologies: Google Workbench, Salesforce.

• Support affiliate teams to define local event management process based on global core template and solution.
• Guide multiple work teams to optimize and decide business change.
• Roles: Operations Manager, Process Owner.

• Salesforce Sales & Service Cloud, analysis existing and specification of a global core solution.
• Development technical master data model including permission and approval processes, data migration, interface specification.
• Data architect responsibility.
• Successful roll-out for German market.
• Coach global team on agile project management and Salesforce deployment strategy.

• Ensure service availability/utilization and process optimization.
• Develop BI/analytics & digital capabilities.
• Member of European Customer Operations lead team.

• Project lead to shape and deploy global Salesforce.com (Veeva) CRM solution & data architecture for German affiliate.

• IT responsibility for German implementation of global CRM.

• Establish & lead inhouse customer process consultant team (3 members)
• PMO governance.
• Markets: Europe, Japan, US, medical global.

Lead operational team (10 members) and ensure streamlining of operational processes and services for sales, marketing, and medical information.

• Department of Justice project.