Mark Siebold

eCommerce Consultant & Interims-Manager

Mark Siebold
Düsseldorf, Deutschland

Erfahrungen

Okt. 2023 - Bis heute
1 Jahr 6 Monaten
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Stübinger Online

  • Start Up Support; Post Merger integration
  • Platform-Architecture / multi-platform strategy / Internationalization
  • Data-Management
Juni 2023 - Dez. 2023
7 Monaten
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Hasenkopf Industrie Manufaktur

  • Online-Marketing Strategy
  • Social Media Strategy & Execution
  • Content Marketing
Sept. 2022 - Nov. 2023
1 Jahr 3 Monaten
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Parfümerie Douglas

  • Requirement-Process + Tender-Process new CRM CMP/Creative Automation
  • Requirement-Process Implementation CMP/Creative Automation
Sept. 2022 - Apr. 2023
8 Monaten
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Brandfield BV (Fashionette AG)

  • Integration Manager Brandfield + fashionette; Focus Data-Migration
  • Interims-Management CRM
Jan. 2019 - Dez. 2022
4 Jahren
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Parfümerie Douglas

  • Process & Project Management technical implementation Social Commerce App
  • Process-Design Cross-Border-eCommerce Expansion China
Jan. 2019 - Dez. 2022
4 Jahren
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Zwilling

  • PMO Support
  • Project Manager & Process-Design Dropshipment
Jan. 2019 - Dez. 2022
4 Jahren
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beeline Group ecommerce

  • Product Owner PIM; Data-Modelling; Data-Architecture
  • Project Manager Content Automatization
  • Interims Management Operations
Jan. 2010 - Dez. 2020
9 Jahren
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Breuninger

  • Strategy for an Online-Outlets to sell discounted goods to a new target group
  • Strategy for Online-Expansion towards Switzerland and other European countries
  • eCom Strategy-Workshop in cooperation with BCG
Jan. 2010 - Dez. 2020
9 Jahren
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Glaskoch / Leonardo

  • b2b Digital Transformation & CRM strategy
Jan. 2010 - Dez. 2020
9 Jahren
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Hudson's Bay Netherlands

  • Evaluation & Implementation of a new Shop-Platform in a volatile environment
Jan. 2010 - Dez. 2020
9 Jahren
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Otto.de

  • Program-Management CRM "User Centered Management"; using AI & machine learning
Jan. 2010 - Dez. 2020
9 Jahren
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Parfümerie Douglas

  • Post-Merger Integration Digital / Process for Spain & Italy (Bodybell, Limoni)
  • Ecom CRM Project-Lead "Douglas Beauty Card" as the new digital loyalty card, introducing the Adobe Marketing Cloud
  • Interims Manager "New Business / New Markets"
  • Program Manager Omni-Channel Franchise in Norway
  • Program Manager for new business models: organic cosmetics, premium/luxury cosmetics, discount cosmetics, b2b
Jan. 2009 - Bis heute
16 Jahren 3 Monaten
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SKY

  • Developing & running b2b platform for Sky service partners inkl. developing a KPI Reporting-Tool
  • Online-Marketing Strategy (incl. placing & controlling media budgets)
Jan. 2009 - Dez. 2011
3 Jahren
München, Deutschland
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Conrad Caine Media Application

  • Digitalize SIEMENS annual report 2010 (Internet / ipad) & syngo.via (b2b)

Other clients: digital transformation projects

  • BAUR Versand (focus furniture)
  • Heine Versand (focus Relaunch)
  • HUGO BOSS (first Online Shop)
  • SATURN/Media-Markt (new banner formats)
Jan. 2004 - Dez. 2011
7 Jahren
Hamburg, Deutschland
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Otto Versand

Project Management, Business Development, Conceptual Work, Implementation

  • Online-Marketing-Strategy, including the technical implications
  • Personalization, otto.de sales area
  • Planning & conducting market research
  • Reviewing web2.0 activities (i.e. blogs, social bookmarking, 2nd life)
  • Project Management of Sales-Enhancing-Concepts, including the technical implications
  • introducing search & browse navigation, introducing customer reviews, favorite lists/wish lists, mix & match tool (similar to polyvore), visual search
  • Conceptual works for introducing a pixel-based search engine, including the technical implications
Jan. 2004 - Dez. 2011
7 Jahren

Speaker

next11

"Let your data work for inspiration"

Jan. 2003 - Dez. 2005
3 Jahren
München, Deutschland

Founder & MD

arsmovendi Incentive Reisen GmbH

Jan. 2002 - Dez. 2005
4 Jahren
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eCommerce-Projects for different retail and tourism companies (TUI.de, reise,de, etc.)

Jan. 2001 - Dez. 2006
6 Jahren

Lecturer

International FH Bad Honnef

Lectures: 'Tourism Applied Management' and 'Travel, Trade & Transport'

Jan. 1999 - Dez. 2003
3 Jahren
München, Deutschland

CEO

arsmovendi.com AG

  • Marketing-Strategy & Business Development
  • Strategic Partnerships (i.e. yahoo, amazon)
  • Website Owner
Jan. 1999 - Dez. 2000
1 Jahr
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arsmovendi.com AG

Founding of "arsmovendi.com AG" in cooperation with the investor telegate AG

Jan. 1998 - Dez. 1999
1 Jahr
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arsmovendi.com

FAZ (Frankfurter Allgemeine Zeitung) and prof.net consultants reward "arsmovendi.com" the title 'best online travel agency'

  • Auctions with several international tourism partners (ITS, LTU, Continental Airlines, etc.) in cooperation with amazon.de & offerto.de

Zusammenfassung

Experienced professional in digital transformation, e-commerce, and project management. Expertise in CRM strategies, online marketing, platform architecture, and data management. Strong track record in leading post-merger integrations, implementing new business models, and driving digital innovation across various industries including retail, fashion, and travel.

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher
Spanisch
Grundkenntnisse

Ausbildung

Okt. 1988 - Juni 1993

Universität Bayreuth

Diplom · Business Administration (Marketing/Market Research

Okt. 1985 - Juni 1986

West Brook Senior High

Diploma

Okt. 1980 - Juni 1988

Ratsgymnasium Bielefeld

Abitur

Zertifikate & Bescheinigungen

Ausbildereignungsprüfung

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