Verena S.
Freelance Marketing in Social Media, SEO and Event Management
Experience
Jan 2025 - Present
11 monthsFreelance Marketing in Social Media, SEO and Event Management
Verena Sauer Marketing
- Social media management for Instagram and Pinterest
- SEO and website optimization
- Event planning including social media packages for experience events
Mar 2023 - Dec 2024
1 year 10 monthsBeijing, China
Business Development Consultant with overseas assignment in China
Drive Consulting
- PMO for a German OEM in Beijing in the area of user interaction / user interface
- Project organization and tracking, responsible for Germany-China collaboration
- Supporting management by preparing and facilitating circle meetings
- Responsible for budget planning
- Process management as well as ad-hoc support and crisis management
- Internal: subproject lead from August 2024, leading 2 employees
Nov 2022 - Mar 2023
5 monthsConsultant Business Development
Vienesse Consulting
- 4-month project at a German OEM in the area of innovation management with efficiency analysis based on various KPIs (benchmark and satisfaction analyses, evaluation of online data)
- SEO & website optimization
- Development of a new branding strategy
Apr 2021 - Oct 2022
1 year 7 monthsJunior Manager Technology Learning Excellence
Vaillant Group
- Responsible for KPI & data tracking with Google Analytics
- Creation of communication concepts
- IT project: rollout of a digital learning platform
Feb 2020 - Nov 2020
10 monthsMaster's thesis
BASF SE
- Writing the master's thesis on the topic: “Developing marketing strategy with the help of customer journey mapping – A case study with BASF”
- Development of an SEO dashboard, website analysis including optimization consulting
Feb 2018 - Aug 2018
7 monthsNew Delhi, India
Internship in international procurement in India
BMW Group
- Six-month assignment in New Delhi, India
- Assisted with sourcing new potential suppliers
Sep 2017 - Feb 2018
6 monthsMunich, Germany
Internship in international sales
BMW Group
- Assisted with project management, documented new processes and negotiated with agencies
- Assisted with applying the company strategy to the project
Jul 2016 - May 2017
11 monthsWorking student in international marketing
BASF SE
- Created a market analysis and a concept for a customer satisfaction analysis
- Developed communication measures in collaboration with agencies
Languages
German
NativeEnglish
AdvancedEducation
Oct 2018 - Jun 2021
Management Center Innsbruck
Master of Arts International Business and Management, Digital Business & International Marketing · International Business and Management · Innsbruck, Austria
Oct 2014 - Jun 2017
Hochschule Worms
Bachelor of Arts International Management · International Management · Worms, Germany
Oct 2011 - Jun 2014
BBSW1 Wirtschaftsgymnasium
Ludwigshafen, Germany
Certifications & licenses
IAPM Project Manager
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