Tatiana G.
Marketing and Business Analyst
Experience
Jan 2022 - Present
3 years 11 monthsFinland
RemoteBusiness Analyst
Independent
- Remote consulting for EU/EMEA clients.
- Led discovery workshops to identify 13% revenue growth opportunities for FMCG client through new product development pipeline.
- Drove profitability growth by 7% due to SKU optimization and pricing analysis.
- Developed new innovative brand from strategy and consumer insight up to pricing and assortments.
Jan 2014 - Jan 2022
8 years 1 monthSaint Petersburg, Russian Federation
Marketing Manager
Galactika Dairy Company
- Spearheaded data-driven annual marketing plans, optimizing portfolio profitability by 12% through assortment and pricing adjustments.
- Coordinated product, tech, and sales teams to define business requirements for digital transformation of reporting project, reducing reporting period from 18 to 7 days.
- Managed remote collaboration with supply chain (Europe) and sales (China, EMEA) to align forecasts.
Jan 2010 - Jan 2013
3 years 1 monthRemote
Remote Consultant
- Marketing strategy development.
- Portfolio optimization through licensing products.
Jan 2000 - Jan 2009
9 years 1 monthMarketing and Research Professional
The Coca-Cola Company, Carlsberg
- Conducted Nielsen-based market analysis to guide product launches and segmentation strategies.
- Performed market research, forecasting, and analysis to support marketing team.
Jan 1996 - Jan 2000
4 years 1 monthClient Support Analyst
Nielsen
- Delivered insights to FMCG clients through retail audit data analysis.
Summary
Data-driven problem solver with 20+ years in marketing, research, analytics, and cross-functional strategy.
Languages
Russian
NativeEnglish
AdvancedFinnish
IntermediateEducation
St. Petersburg State University
Master's Degree · Saint Petersburg, Russian Federation
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