Sorin Campan
Fractional Product Strategist & Product-Led Growth PM
Experience
Fractional Product Strategist & Product-Led Growth PM
HumanProtocol
Challenge: Low retention and bottlenecks in user journey for blockchain apps.
Action: Improved UX heuristics and user flows; built wireframe and designed dashboard feature; defined roadmap aligning development, design, and marketing with KPIs and OKRs; contributed to DAO community building.
Result: Improved user engagement by 20% and reduced churn; praised by blockchain community for finally understanding the protocol.
Fractional Product Strategist & Product-Led Growth PM
Logicode
Challenge: Weak product-market fit for ExtendPro app.
Action: Analyzed performance metrics; conducted customer outreach for insights; brainstormed business-wise fit solutions.
Result: Enhanced onboarding experience and data analytics; increased user engagement by 15%; reduced customer support queries; updated business model and pricing; adopted new ERP (Soft 1).
Fractional Product Strategist & Product-Led Growth PM
RomanianUnitedFund
Challenge: Low progress in reaching the Romanian diaspora globally to promote Via Transilvanica.
Action: Applied exploratory data analysis in Python to clean and analyze datasets; used clustering ML model to discover user groups; optimized go-to-market strategy by refining positioning and targeting.
Result: Led sales, marketing, and design teams; revamped outreach strategy.
Fractional Product Strategist & Product-Led Growth PM
UnitedNGO
Challenge: To build a business that bridges the gap between innovative blockchain technology and humanitarian causes to create more transparent, efficient, and impactful solutions.
Action: Craft compelling business cases and articulate precise product vision and market positioning; define comprehensive plans, design intuitive user flows, optimize MVP experience; establish first-year roadmap with clear goals and measurable KPIs; refine smart contracts and Layer 2 infrastructure to support tokenomics strategy; pitch philosophy to conferences and angel investors.
Result: Work in progress.
Fractional Product Strategist & Product-Led Growth PM
Verdi
Challenge: To help micro-SMBs from Eastern Europe become more sustainable and save money while building a Verdi community for green business opportunities.
Action: Build prototype using v0.app and Figma; increase OCR and NLP algorithm accuracy; define positioning, product strategy, and monetization for web platform.
Result: Coming soon.
Fractional Product Strategist & Product-Led Growth PM
VoltsHybridBatteries
Challenge: Inefficient approach to increasing market share in Chicago.
Action: Improved website UX heuristics and architecture; built app to manage customer interactions before and after purchase; identified user segments and adjusted positioning accordingly.
Result: Reduced call support time by 20% and increased market share.
Fractional Product Strategist & Product-Led Growth PM
WindyCityLimousine
Challenge: Outdated app causing frequent loss of customers.
Action: Developed n8n automations for low-volatility repetitive processes; implemented AI chatbot for 24/7 order taking; integrated various APIs.
Result: Saved money, outsmarted competition, and improved customer retention by 30%.
Portfolio Manager & Founder
NKD Analytics
Mission: Educate people on portfolio management techniques in options and stocks; scale from individual coaching to a productized web platform.
Action: Create internal tools using APIs, regression, NLP, and Monte Carlo simulations to optimize portfolio strategy for short vega, neutral delta, and long theta; lead full lifecycle product development for a financial web app from discovery to GTM strategy; translate complex capital market insights into plug-and-play data-driven solutions; build community around modern, risk-optimized options trading and portfolio management.
Result: Scaled coaching to web platform; built community; project ended due to COVID-19.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (11 years), Information Technology (6 years), Tourism (6 years), Government and Administration (6 years), Automotive (6 years), and Transportation (6 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (16 years), Business Intelligence (16 years), Finance (11 years), Marketing (6 years), Strategy (6 years), and Project Management (6 years).
Summary
I’m a solution-driven Product Strategist and Product-Led Growth PM who combines strategic vision with creative execution to turn complex ideas into scalable, user-centric products that deliver real added value.
While my expertise is rooted in product, my professional journey has been guided by a commitment to solving meaningful, real-world challenges across diverse domains. These experiences have shaped me into a curious, adaptable leader who thrives at the intersection of human behavior, systemic thinking, emerging technologies, ethical frameworks, and strategic foresight.
Comfortable moving between vision (the “what” and “why”) and execution (the “how” and “when”), I excel at being intuitive and designing strategies that improve activation, retention, and monetization through data-driven decisions and growth loop thinking.
I partner with founders to turn vision into product-led growth, combining strategic execution with a coaching leadership style that inspires collaboration, creativity, and momentum.
I help early-stage startups build and refine products, unlock growth, and leverage blockchain, AI, and automation to streamline operations.
I seek projects with meaning and legacy, where value and purpose matter more than speed or short-term profit.
Skills
- Figma
- V0.dev
- Lovable
- Chatgpt
- N8n
- Voiceflow
- Zapier
- Make
- Postman
- Amplitude
- Posthug
- Monday
- Todoist
- Github
- Slack
- Teams
- Product Strategy
- Product Management
- Product-led Growth
- User Behavioral Experience
- Product Analytics
- Gtm Strategy
- Data Analysis With Python
- Sql
- Business Statistics
- Machine Learning In Python
- Prompt Engineering
- Ai & Automation
- Apis
- Blockchain
Languages
Education
Technical University of Cluj-Napoca
Bachelor of Science · Cluj-Napoca, Romania
Certifications & licenses
AI & Automation
APIs
Blockchain
Business Statistics
Data Analysis With Python & SQL
Machine Learning In Python
Prompt Engineering
Profile
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