Vasiliki C. - Product Team Lead - Spryker App Ecosystem

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Thessaloniki, Greece

Experience

Jan 2023 - Present

3 years

Germany

Product Team Lead - Spryker App Ecosystem

Spryker Systems

Launched low-code integrations (e.g. Stripe, PayPal, Algolia) adopted by 10% of the customer base in one year and contributed to the deal pipeline
Embedded dual-track agile and continuous discovery, cutting feature time-to-market by 30%
Grew and mentored remote-first product orgs (5+ PMs and designers), boosting delivery velocity

Jan 2021 - Dec 2022

2 years

United Kingdom

Principal Product Manager - Wejo Product Experience

Wejo Ltd

Owned end-to-end strategy for an AI-driven analytics SaaS serving enterprise automotive and insurance clients
Introduced structured discovery and usability testing, increasing customer adoption by 40% year-over-year
Designed new pricing and monetization models, adding two new revenue streams and improving lifetime value
Partnered with the C-suite to position Wejo as a category leader, supporting enterprise adoption in mobility

Jan 2020 - Dec 2021

2 years

Greece

AI & Digital Products Head of Product - Knowledge synthesis platform

Propositions Deus Ex Machina

Scaled a machine-learning SaaS platform to pharma and life sciences enterprises, delivering predictive analytics for decision support
Defined roadmap and go-to-market strategy, aligning data science, engineering, and commercial teams
Launched ML-driven features that improved the accuracy of research insights by 25%, boosting enterprise adoption

Jan 2016 - Dec 2020

5 years

United Kingdom

Head of Product Strategy (Project & Product Management)

Golden Arm Ltd

Directed product strategy for fintech, pharma, and e-commerce clients, delivering SaaS and marketplace platforms
Delivered a recommendation-powered funding match platform that doubled adoption within six months
Introduced AARRR metrics and OKRs, enabling measurable product growth across client projects
Built and managed distributed product teams across four countries

Jan 2015 - Dec 2016

2 years

London, United Kingdom

VP, Senior Digital Propositions Manager

Barclays

Owned the transactional business portfolio in digital banking (web, mobile, omnichannel)
Defined and launched a digital payments and rewards platform, commercialized into a £11 million investment
Conducted design sprints, A/B testing, and analytics to optimize digital payment journeys
Led a cross-functional team of UX designers, developers, analysts, and product managers

Jan 2011 - Dec 2013

3 years

London, United Kingdom

VP, Senior Digital Propositions Manager

Vodafone Group Services

Launched IoT global services, coordinating subsidiaries across EMEA
Managed key partnerships (Sony, Amazon) and payment and contract integrations into new offerings

Jan 2008 - Dec 2011

4 years

Athens, Greece

Mobile Broadband Product Manager; Fixed Telephony and Broadband Product Marketing Manager

Vodafone Greece

Repositioned subscription services with new pricing models, reducing churn by 4%
Introduced a full-scale customer retention mechanism, improving NPS
Designed go-to-market strategy for converged internet and phone bundles
Managed migration of billing and services with partners, awarded for efficiency

Jan 2006 - Dec 2008

3 years

Athens, Greece

Services Marketing Manager (Broadband, Telephony, IPTV)

Forthnet SA

Achieved above-EU penetration rates for bundled services
Advised senior management on the €490 million satellite TV acquisition deal

Jan 2005 - Dec 2006

2 years

Athens, Greece

Marketing Communications Manager

CosmoOne SA

Summary

Product leader with 15+ years of experience scaling Digital Propositions, SaaS, AI-driven platforms, and composable e-commerce ecosystems.

Proven record of driving €10M revenue growth, leading distributed teams of PMs & Designers, and delivering AI-enabled product innovation across B2B, B2C, and B2B2C.

Recognized for aligning C-level stakeholders, executing go-to-market strategies, and transforming organizations from project- to product-led growth.