Inga (Linda) T.

Product Lead (SaaS – Enterprise B2B)

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Berlin, Germany

Experience

Jan 2022 - Present
4 years
Berlin, Germany

Product Lead (SaaS – Enterprise B2B)

Semrush GmbH

  • Led the strategy, vision, and delivery of a no-code BI platform enabling users to build dashboards without engineering support.
  • Defined roadmap, product vision, and discovery process (JTBD, PoCs, UX Research).
  • Directed cross-functional team of 11 across engineering, design, and data.
  • Mentored PMs and built a culture of experimentation and data-driven decision-making.
Jan 2019 - Dec 2021
3 years
Munich, Germany

Product Lead (SaaS – B2C | B2B)

Matmatch GmbH

  • Owned the product vision, strategy, and roadmap for datasheets and analytical tools (B2C), digital content performance dashboards (B2B), and a messaging system serving both audiences.
  • Validated ideas and hypotheses through interviews, surveys, and experiments, driving lean product discovery and outcome-focused delivery.
  • Directed a cross-functional team of 7 and a functional team of 4, delivering multiple MVPs and MMPs.
  • Established OKRs, KPIs, and reporting frameworks to align product outcomes with business goals.
Jan 2016 - Dec 2019
4 years
Munich, Germany

BI Product Manager (Franchise)

Sixt SE

  • Delivered end-to-end BI dashboards for global franchise operations, enabling smarter decision-making and data accessibility.
  • Owned requirements engineering, UX/UI design, delivery, QA, and onboarding for internal users.
  • Designed and launched high-impact dashboards that increased data adoption.
  • Collaborated with stakeholders to align business needs with technical execution, ensuring scalability across global operations.
Jan 2010 - Dec 2016
7 years
Munich, Germany

Product Owner / Business Analyst

Carfax Europe GmbH

  • Managed delivery of datasheets, VIN decoding tools, data warehouse integrations, external APIs, and reporting systems for internal and external stakeholders.
  • Led requirement engineering, product delivery, and QA, ensuring high-quality data products across B2B partnerships.
  • Implemented external API integrations that streamlined B2B partner onboarding and expanded data ecosystem reach.
  • Conducted advanced data analysis and reporting using SQL, Python, R, and BI tools to support product and business growth.

Summary

Dynamic and strategic Product Leader with 15+ years of experience in scaling SaaS products across B2B, B2C, and Enterprise. Proven track record in delivering value through lean product discovery, cross-functional team leadership, and outcome-driven execution.

Doctorate-level expertise in human-AI interactions and behavioural decision-making in a data-driven environment. Passionate about building meaningful, user-centric products that blend technology, creativity, and psychology.

Skills

  • Visionary Product Strategy & Execution In Fast-paced Environments
  • Deep Experience In Data, Analytics, And No-code Platforms
  • Strong Leadership: Scaled And Mentored Product & Functional Teams

Languages

German
Advanced
English
Advanced

Education

University of Latvia

Msc., Public Administration · Public Administration · Riga, Latvia

International University of Monaco

Dr., Business Administration · Business Administration · Monaco

University of Latvia

BA, Law · Law · Riga, Latvia

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