Inga Toma - Product Lead (SaaS

Q: Where is Inga based?

Inga is based in Berlin, Germany .

Q: What languages does Inga speak?

Inga speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Inga have?

Inga has at least 16 years of experience. During this time, Inga has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 4 years . Note that Inga may not have shared all experience and actually has more experience.

Q: What is Inga's latest experience?

Inga's most recent position is Product Lead (SaaS – Enterprise B2B) at Semrush GmbH .

Q: What companies has Inga worked for in recent years?

In recent years, Inga has worked for Semrush GmbH and Matmatch GmbH .

Q: Which industries is Inga most experienced in?

Inga is most experienced in industries like Automotive and Information Technology (IT) .

Q: Which business areas is Inga most experienced in?

Inga is most experienced in business areas like Business Intelligence , Product Development , and Information Technology (IT) . Inga also has some experience in Quality Assurance (QA) .

Q: Which industries has Inga worked in recently?

Inga has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Inga worked in recently?

Inga has recently worked in business areas like Business Intelligence and Product Development .

Recommended expert

Berlin, Germany

Experience

Jan 2022 - Present

4 years 2 months

Berlin, Germany

Product Lead (SaaS – Enterprise B2B)

Semrush GmbH

Led the strategy, vision, and delivery of a no-code BI platform enabling users to build dashboards without engineering support.
Defined roadmap, product vision, and discovery process (JTBD, PoCs, UX Research).
Directed cross-functional team of 11 across engineering, design, and data.
Mentored PMs and built a culture of experimentation and data-driven decision-making.

Jan 2019 - Dec 2021

3 years

Munich, Germany

Product Lead (SaaS – B2C | B2B)

Matmatch GmbH

Owned the product vision, strategy, and roadmap for datasheets and analytical tools (B2C), digital content performance dashboards (B2B), and a messaging system serving both audiences.
Validated ideas and hypotheses through interviews, surveys, and experiments, driving lean product discovery and outcome-focused delivery.
Directed a cross-functional team of 7 and a functional team of 4, delivering multiple MVPs and MMPs.
Established OKRs, KPIs, and reporting frameworks to align product outcomes with business goals.

Jan 2016 - Dec 2019

4 years

Munich, Germany

BI Product Manager (Franchise)

Sixt SE

Delivered end-to-end BI dashboards for global franchise operations, enabling smarter decision-making and data accessibility.
Owned requirements engineering, UX/UI design, delivery, QA, and onboarding for internal users.
Designed and launched high-impact dashboards that increased data adoption.
Collaborated with stakeholders to align business needs with technical execution, ensuring scalability across global operations.

Jan 2010 - Dec 2016

7 years

Munich, Germany

Product Owner / Business Analyst

Carfax Europe GmbH

Managed delivery of datasheets, VIN decoding tools, data warehouse integrations, external APIs, and reporting systems for internal and external stakeholders.
Led requirement engineering, product delivery, and QA, ensuring high-quality data products across B2B partnerships.
Implemented external API integrations that streamlined B2B partner onboarding and expanded data ecosystem reach.
Conducted advanced data analysis and reporting using SQL, Python, R, and BI tools to support product and business growth.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (10 years) and Information Technology (7 years).

Automotive

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (16 years), Product Development (16 years), Information Technology (7 years), and Quality Assurance (4 years).

Business Intelligence

Product Development

Information Technology

Quality Assurance

Summary

Dynamic and strategic Product Leader with 15+ years of experience in scaling SaaS products across B2B, B2C, and Enterprise. Proven track record in delivering value through lean product discovery, cross-functional team leadership, and outcome-driven execution.

Doctorate-level expertise in human-AI interactions and behavioural decision-making in a data-driven environment. Passionate about building meaningful, user-centric products that blend technology, creativity, and psychology.

Skills

Visionary Product Strategy & Execution In Fast-paced Environments
Deep Experience In Data, Analytics, And No-code Platforms
Strong Leadership: Scaled And Mentored Product & Functional Teams

Languages

German

Advanced

English

Advanced

Education

University of Latvia

Msc., Public Administration · Public Administration · Riga, Latvia

International University of Monaco

Dr., Business Administration · Business Administration · Monaco

University of Latvia

BA, Law · Law · Riga, Latvia

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Inga based?

Inga is based in Berlin, Germany.

What languages does Inga speak?

Inga speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Inga have?

Inga has at least 16 years of experience. During this time, Inga has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 4 years. Note that Inga may not have shared all experience and actually has more experience.

What roles would Inga be best suited for?

Based on recent experience, Inga would be well-suited for roles such as: Product Lead (SaaS – Enterprise B2B), Product Lead (SaaS – B2C | B2B), BI Product Manager (Franchise).

What is Inga's latest experience?

Inga's most recent position is Product Lead (SaaS – Enterprise B2B) at Semrush GmbH.

What companies has Inga worked for in recent years?

In recent years, Inga has worked for Semrush GmbH and Matmatch GmbH.

Which industries is Inga most experienced in?

Inga is most experienced in industries like Automotive and Information Technology (IT).

Which business areas is Inga most experienced in?

Inga is most experienced in business areas like Business Intelligence, Product Development, and Information Technology (IT). Inga also has some experience in Quality Assurance (QA).

Which industries has Inga worked in recently?

Inga has recently worked in industries like Information Technology (IT).

Which business areas has Inga worked in recently?

Inga has recently worked in business areas like Business Intelligence and Product Development.

What is Inga's education?

Inga holds a Doctorate in Business Administration from International University of Monaco, a Master in Public Administration from University of Latvia and a Bachelor in Law from University of Latvia.

What is the availability of Inga?

Inga is immediately available for suitable projects.

What is the rate of Inga?

Inga's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.