Inga (Linda) T.
Product Lead (SaaS – Enterprise B2B)
Experience
Apr 2022 - Present
3 years 8 monthsBerlin, Germany
RemoteProduct Lead (SaaS – Enterprise B2B)
Semrush GmbH
- Led the strategy, vision, and delivery of a no-code BI platform enabling users to build dashboards without engineering support.
- Defined roadmap, product vision, and discovery process (JTBD, PoCs, UX Research).
- Directed cross-functional team of 11 (across engineering, design, and data).
- Mentored PMs and built a culture of experimentation and data-driven decision-making.
Oct 2019 - Oct 2021
2 years 1 monthMunich, Germany
On-siteProduct Lead (SaaS – B2C | B2B)
Matmatch GmbH
- Owned the product vision, strategy, and roadmap for datasheets and analytical tools (B2C), digital content performance dashboards (B2B), and a messaging system serving both audiences.
- Validated ideas and hypotheses through interviews, surveys, and experiments, driving lean product discovery and outcome-focused delivery.
- Directed a cross-functional team of 7 and a functional team of 4, delivering multiple MVPs and MMPs.
- Established OKRs, KPIs, and reporting frameworks to align product outcomes with business goals.
Sep 2016 - Sep 2019
3 years 1 monthMunich, Germany
On-siteBI Product Manager (Franchise)
Sixt SE
- Delivered end-to-end BI dashboards for global franchise operations, enabling smarter decision-making and data accessibility.
- Owned requirements engineering, UX/UI design, delivery, QA, and onboarding for internal users.
- Designed and launched high-impact dashboards that increased data adoption.
- Collaborated with stakeholders to align business needs with technical execution, ensuring scalability across global operations.
Sep 2010 - Aug 2016
6 yearsMunich, Germany
On-siteProduct Owner / Business Analyst
Carfax Europe GmbH
- Managed delivery of datasheets, VIN decoding tools, data warehouse integrations, external APIs, and reporting systems for internal and external stakeholders.
- Led requirement engineering, product delivery, and QA, ensuring high-quality data products across B2B partnerships.
- Implemented external API integrations that streamlined B2B partner onboarding and expanded data ecosystem reach.
- Conducted advanced data analysis and reporting using SQL, Python, R, and BI tools to support product and business growth.
Summary
Dynamic and strategic Product Leader with 15+ years of experience in scaling SaaS products across B2B, B2C, and Enterprise.
Proven track record in delivering value through lean product discovery, cross-functional team leadership, and outcome-driven execution.
Doctorate-level expertise in human-AI interactions and behavioural decision-making in a data-driven environment.
Passionate about building meaningful, user-centric products that blend technology, creativity, and psychology.
Languages
English
AdvancedGerman
IntermediateEducation
Sep 2016 - Aug 2020
International University of Monaco
Doctor · Business Administration · Monaco
Sep 2008 - Aug 2010
University of Latvia
Master · Public Administration · Latvia
Sep 2004 - Aug 2008
University of Latvia
Bachelor · Law · Latvia
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