Selina Koch
Founder and Social Media Manager
Experience
Founder and Social Media Manager
startklar! media
- Oeverdieck Nachrichtentechnik ([link] Complete new website creation in WordPress including SEO
- Franziska Biermann ([link] Website creation and web design
- Stadtteilschule In den Reethen ([link] Website creation and web design
- P&C Karriere: Managing the YouTube channel, setting up the channel, co-creating and developing the video concept/content, creating thumbnails (3 months)
- Körber Stiftung: Developing a concept and strategy for a new Instagram channel, project: history contest (6 months)
- MyDog365 ([link] Full management of social media channels (Facebook and Instagram), strategy development, graphic creation, ad placement, community management, audience growth, monthly reporting (4 years)
- Auronia ([link] Full management of social media channels (Facebook, Instagram and Pinterest), strategy development, graphic creation, ad placement, community management, audience growth, monthly reporting, SEO for the DACH region (5 years)
- Innovare AI ([link] Website management (WordPress), strategy development, ad placement, community management, audience growth, monthly reporting (4 years)
- Eddi Musik ([link] Website creation, setting up the YouTube channel, and developing the video concept (4 years)
- Universal Music ([link] Developing cross-channel stories and ideas for strategic marketing, analysis and advice on digital communication, creating claims and texts, developing communication concepts, planning, executing and monitoring digital content marketing and storytelling, designing paid media campaigns (1.5 years)
- reboots / Wellcosan ([link] & [link] Website management, strategy development, ad placement, community management, audience growth, monthly reporting, Amazon advertising, SEO for the DACH region (6 months)
- ON AIR Appbuilder: Creating a new website (WordPress), managing online marketing, ad placement, community management, audience growth, monthly reporting (1 year)
Legal assistant
Rechtsanwälte Mertin
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (12.5 years) and Professional Services (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (12.5 years), Marketing (12.5 years), and Legal (3 years).
Summary
As a trained legal assistant, I bring strong organizational skills and solid experience in general office tasks. A structured and precise way of working comes naturally to me.
Since 2013, I have been working in online marketing, focusing especially on social media marketing, paid ads (Paid Ads), search engine optimization (SEO), and managing and strategically directing Google Ads campaigns. Developing comprehensive strategies and concepts for these areas is also part of my services.
Another key area of my work is creating and optimizing online shops with Shopify. I support businesses in planning, building, and marketing their e-commerce projects – from attractive design and technical implementation to integrating marketing tools. The goal is to create not only visually appealing but also high-converting shops that deliver sustainable performance.
Through my many years of professional experience, I have gained insights into different industries and built extensive knowledge that I apply when building and growing communities.
Planning and managing social media content with various tools is part of my daily work and something I am highly familiar with. For me, effective social media management also includes continuous channel monitoring and targeted reporting so I can quickly respond to changes and make optimizations.
Languages
Education
Rechtsanwälte Mertin
Legal assistant · Legal assistant · Hamburg, Germany
Profile
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