Selina K.

Founder and Social Media Manager

Hamburg, Germany

Experience

Jul 2013 - Present
12 years 2 months

Founder and Social Media Manager

startklar! media

  • As a trained legal assistant, I bring strong organizational skills and solid knowledge of general office tasks. A structured and precise working style comes naturally to me.
  • Since 2013, I have been working in online marketing and have specialized in social media marketing, paid ads (Paid Ads), search engine optimization (SEO), as well as managing and strategically directing Google Ads campaigns. Developing holistic strategies and concepts for these areas is also part of my service range.
  • Another focus of my work is creating and optimizing online shops with Shopify. I support companies in planning, building, and marketing their e-commerce projects – from attractive design and technical implementation to integrating marketing tools. The goal is to create not just visually appealing, but above all, high-converting shops that perform sustainably.
  • Through my many years of professional experience, I have gained insights into various industries and built extensive knowledge that I apply specifically when building and developing communities.
  • Planning and managing social media content with various tools is part of my daily work and something I know inside out. For me, effective social media management also includes continuous channel monitoring and targeted reporting so I can quickly respond to changes and make optimizations.
  • Oeverdieck Nachrichtentechnik: Complete new website creation in WordPress including SEO.
  • Franziska Biermann: Website creation and web design.
  • Stadtteilschule In den Reethen: Website creation and web design.
  • P&C Karriere (3 months): Managing the YouTube channel, creating and setting up the YouTube channel, co-designing and developing the video concept/content, creating thumbnails.
  • Körber Stiftung (6 months): Developing a concept and strategy for a new Instagram channel (Project: History Competition).
  • MyDog365 (4 years): Full management of social media channels (Facebook and Instagram), strategy development, graphic creation, ad placement, community management, fan growth, monthly reporting.
  • Auronia (5 years): Full management of social media channels (Facebook, Instagram, and Pinterest), strategy development, graphic creation, ad placement, community management, fan growth, monthly reporting, search engine optimization for DACH.
  • Innovare AI (4 years): Website management (WordPress), strategy development, ad placement, community management, fan growth, monthly reporting.
  • Eddi Musik (4 years): Website creation, setting up the YouTube channel and developing the video concept.
  • Universal Music (1.5 years): Developing cross-channel and cross-media stories and ideas for strategic client marketing, as well as building and expanding clients' fan communities on digital platforms; analyzing and advising clients on optimal use and design of their digital and social media communication; creating claims and texts for the entire digital customer journey; developing communication concepts focused on video, social media, content marketing, and digital campaigning; planning, executing, and monitoring digital content marketing and storytelling in collaboration with content creators, artists, and product managers; conceptualizing and designing paid media campaigns.
  • reboots / Wellcosan (6 months): Website management, strategy development, ad placement, community management, fan growth, monthly reporting, Amazon advertising, search engine optimization for DACH.
  • On Air Appbuilder (1 year): Creating a new website (WordPress), managing online marketing, ad placement, community management, fan growth, monthly reporting.
Aug 2005 - Aug 2008
3 years 1 month
Hamburg, Germany

Legal Assistant

Rechtsanwälten Mertin

Qualification: Legal Assistant

Summary

As a trained legal assistant, I bring strong organizational skills and solid knowledge of general office tasks. A structured and precise approach to work comes naturally to me.

Since 2013, I have been working in online marketing and have specialized in social media marketing, paid ads (Paid Ads), search engine optimization (SEO), as well as managing and strategically directing Google Ads campaigns. Developing holistic strategies and concepts for these areas is also part of my service range.

Another focus of my work is creating and optimizing online shops with Shopify. I support companies in planning, building, and marketing their e-commerce projects – from attractive design and technical implementation to integrating marketing tools. The goal is not only to create visually appealing shops but, above all, high-converting stores that perform sustainably.

Through my many years of professional experience, I have gained insights into various industries and built extensive knowledge that I apply specifically when building and developing communities.

Planning and managing social media content with various tools is part of my daily work and something I'm very familiar with. For me, effective social media management also includes continuous channel monitoring and targeted reporting so I can quickly respond to changes and make optimizations.

Languages

German
Native

Certifications & licenses

Social Media Manager

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