Strategy Consultant, Marketing Consultant, Interim Head of Brand Marketing

Developed marketing strategy for the core business, including portfolio management and assortment strategies covering brand, communication, assortment, and innovation policy

Planned and managed the complete marketing mix

Drove strategic development of the business unit

Integrated teams and processes across disciplines

Led the marketing department for the core business and trained junior leaders

Coached international marketing on brand management, innovation management, and international convergence

Participated in due diligences as strategy evaluator and developer

Realigned the Vitalis brand with a crisp positioning, achieving market share growth from 28% to 42% within six months and expanded it across Europe

Established the first pan-European communication strategy for pudding, reaching over 80% media awareness in Germany

Rolled out a growth strategy for the baking segment across Europe, launching multiple innovative product lines and reorganizing the baking ingredients assortment

Successfully repositioned Koopmans and Dr. Oetker brands in the Netherlands

Developed the sweet dry meal segment and captured market leadership from Unilever/Mondamin

Defended the German baking segment against Unilever/Mondamin and Nestlé/Herta

Revitalized the preserves assortment for younger consumer groups

Reconceived direct marketing strategy for the Dr. Oetker brand, including organizational restructuring

Built the European marketing network and harmonization strategy for Dr. Oetker at brand and assortment levels

Co-developed the umbrella brand strategy and brand vision for Dr. Oetker