Sandra Althoff - Interim Head of Marketing Brand Business

Recommended expert

Lage, Germany

Experience

Sep 2014 - Nov 2015

1 year 3 months

Interim Head of Marketing Brand Business

Hochwald Foods GmbH

Managed the marketing for the brand business (Bärenmarke, Lünebest etc.)
Carried out the complete strategic realignment

Jan 2014 - Dec 2015

2 years

Lecturer in Strategic Business Management

FH Ludwigshafen

Nov 2008 - Jul 2016

7 years 9 months

Founder, Partner and Managing Director

pleasurefoods GmbH

Built an agency for the conceptualization and marketing of food brands
Developed and marketed the 7sonntage brand with a direct sales business (later sold)

Jun 2006 - Present

19 years 8 months

Independent Consultant, Trainer, Interim Manager

Specialist in value creation development (brand – corporate strategy – innovation)
Industry focus: Food
Trainer in strategic thinking, strategic and operational brand management, corporate strategy, innovation management, business wargaming
Advised clients such as Fuchs GmbH, Meggle GmbH, Ravensburger Spieleverlag, Aurora-Mühlen GmbH, Ruf Lebensmittelwerk KG, Kathi Rainer Thiele GmbH, General Mills GmbH, MVV Energie AG, Bergader Privatkäserei GmbH, Hochwald Foods GmbH, Aisci Ident GmbH, apetito AG, Herforder Pils GmbH, BST eltromat international GmbH, Gelato classico GmbH, plasmatreat GmbH, spaeti48 GmbH, Parlasca Keksfabrik GmbH, FOODco GmbH
Provided training for companies such as Fraport AG, Carglass GmbH, zooplus AG, Hettich GmbH, EWE Tel GmbH, Warsteiner Group, apetito AG, Stada AG, Adwen GmbH, BST eltromat international GmbH

Jul 1998 - May 2006

7 years 11 months

Bielefeld, Germany

Head of Food Products and Member of the Food Division Management

Dr. August Oetker Nahrungsmittel KG

Developed the marketing strategy for the core business, including portfolio and range strategies
Planned and took responsibility for the entire marketing mix
Strategically advanced the business unit
Led the interdisciplinary integration of teams and processes
Managed the marketing department for the core business, including training future leaders
Coached international marketing on brand management, innovation management, and international convergence
Took part in due diligences as a strategy assessor and developer
Realigned the Vitalis brand with a crunchy positioning, which increased market share from 28% to 42% within six months and expanded it throughout Europe
Launched the first pan-European communication strategy in the pudding category, boosting market share to over 80% in Germany
Developed a growth strategy for the baking division with a rollout in Europe and the introduction of several innovative product lines
Successfully repositioned the Koopmans and Dr. Oetker brands in the Netherlands
Built the sweet dry convenience meals division and took market leadership from Unilever/Mondamin
Fended off competitors Unilever/Mondamin and Nestlé/Herta in the baking division in Germany
Revitalized the canned goods range for younger consumers
Redesigned the direct marketing strategy for the Dr. Oetker brand, including personnel reorganization
Built the European marketing network, including a harmonization strategy for the Dr. Oetker brand on both brand and product line levels
Co-developed the umbrella brand strategy and brand vision for Dr. Oetker

Apr 1997 - Jun 1998

1 year 3 months

Bielefeld, Germany

Senior Product Manager Frozen Baked Goods

Dr. August Oetker Nahrungsmittel KG

Nov 1994 - Mar 1997

2 years 5 months

Bielefeld, Germany

Product Manager Frozen Baked Goods

Dr. August Oetker Nahrungsmittel KG

Jul 1993 - Oct 1994

1 year 4 months

Bielefeld, Germany

Junior Product Manager Frozen Pizza

Dr. August Oetker Nahrungsmittel KG

Jan 1992 - Jun 1993

1 year 6 months

Bielefeld, Germany

Sales Trainee

Dr. August Oetker Nahrungsmittel KG

Summary

I am a doer with a strategic mindset and a strong focus on results
My clients particularly value my general manager mindset, my strong analytical and strategic skills, decisiveness, resilience, and my training skills
I need creative freedom in my job to unfold my quality
I am single and therefore flexible