Consultant for Marketing Communication Transformation for BMW and MINI

At the crossroads of marketing, design and IT, he helps companies clearly define brand identities and apply them consistently – online and offline, internally and externally. As a project manager, consultant or product owner, he connects stakeholders from business and IT to introduce marketing technologies in brand management and drive digital transformation in sales and marketing. With corporate experience and a startup mindset. Whether digital products or physical brand touchpoints – he works agilely and with hybrid approaches that enable agility in any organization.