Nicole Laurence

Global CMO – B2C Skincare Start-Up

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Starnberg, Germany

Experience

Jan 2020 - Dec 2021
2 years
Zürich, Switzerland

Global CMO – B2C Skincare Start-Up

MDO Cosmetic Dermatology GmbH

  • Diagnosis of business challenges and strategic direction
  • Turn-around via brand repositioning
  • Commercial marketing strategy development
  • Team and talent development
Jan 2018 - Dec 2019
2 years
Paris, France

Marketing Lead – Digital News Innovation Fund B2B

Google

  • Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-leadership Project DNI Fund
  • Development of highly creative video case studies with agency partner BBH achieving 38% higher view and completion rates
  • Tactical Twitter and LinkedIn campaigns to increase site traffic and strategic PR partnerships (e.g., Financial Times)
  • Complex internal and external stakeholder management
  • 7-figure budget management and responsibility
  • Achieved +322% uplift in website traffic, +233% positive uplift in sentiment, and 550k+ views on LinkedIn campaign
Jan 2014 - Dec 2018
5 years
Akron, United States

Strategic Marketing Consultant B2B – PURELL®

GOJO Inc.

  • Development of go-to-market strategy for PURELL® brand in Europe including launch of the world’s first ecommerce site for PURELL®
  • Strategy development, operations setup, and cross-European team development for ecommerce launch
  • Leadership of web and mobile app development, positioning, and content creation
  • Post-merger integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands, and B2B and B2C marketing strategies
Jan 2006 - Present
20 years 1 month

BA Hons Marketing Strategist, Consultant & Interim CMO

Laurence Consult

  • Interim CMO and project-based, contractual strategic marketing and branding consultancy.
Jan 2005 - Dec 2006
2 years

Senior Brand Marketing Manager

EM.TV AG

Jan 2001 - Dec 2005
5 years

Marketing & Brand Licensing Manager

Mercedes-Benz AG

Summary

I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.

Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.

I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.

Skills

  • Creative & Innovative Thinking
  • Agility, Comprehension
  • Entrepreneurial Mindset
  • Big Picture Problem-solver
  • Stakeholder Relations
  • Motivational Leadership And Team Development
  • 7-figure Budget Management And Responsibility
  • Martech And Adtech

Languages

German
Advanced
English
Advanced

Education

Oct 1998 - Jun 2001

Duale Hochschule Baden Württemberg

BA Hons · Business Administration, Marketing & Leadership · Germany

Certifications & licenses

Marketing Director Course

Mini MBA Marketing

Prof. Mark Ritson

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