Nicole Laurence
Global CMO – B2C Skincare Start-Up
Experience
Global CMO – B2C Skincare Start-Up
MDO Cosmetic Dermatology GmbH
- Diagnosis of business challenges and strategic direction
- Turn-around via brand repositioning
- Commercial marketing strategy development
- Team and talent development
Marketing Lead – Digital News Innovation Fund B2B
- Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-leadership Project DNI Fund
- Development of highly creative video case studies with agency partner BBH achieving 38% higher view and completion rates
- Tactical Twitter and LinkedIn campaigns to increase site traffic and strategic PR partnerships (e.g., Financial Times)
- Complex internal and external stakeholder management
- 7-figure budget management and responsibility
- Achieved +322% uplift in website traffic, +233% positive uplift in sentiment, and 550k+ views on LinkedIn campaign
Strategic Marketing Consultant B2B – PURELL®
GOJO Inc.
- Development of go-to-market strategy for PURELL® brand in Europe including launch of the world’s first ecommerce site for PURELL®
- Strategy development, operations setup, and cross-European team development for ecommerce launch
- Leadership of web and mobile app development, positioning, and content creation
- Post-merger integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands, and B2B and B2C marketing strategies
BA Hons Marketing Strategist, Consultant & Interim CMO
Laurence Consult
- Interim CMO and project-based, contractual strategic marketing and branding consultancy.
Senior Brand Marketing Manager
EM.TV AG
Marketing & Brand Licensing Manager
Mercedes-Benz AG
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (20 years), Healthcare (5 years), Retail (5 years), Automotive (5 years), Media and Entertainment (4 years), and Cosmetics (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25 years), Strategy (20 years), Product Development (5 years), and Human Resources (2 years).
Summary
I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.
Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.
I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.
Skills
- Creative & Innovative Thinking
- Agility, Comprehension
- Entrepreneurial Mindset
- Big Picture Problem-solver
- Stakeholder Relations
- Motivational Leadership And Team Development
- 7-figure Budget Management And Responsibility
- Martech And Adtech
Languages
Education
Duale Hochschule Baden Württemberg
BA Hons · Business Administration, Marketing & Leadership · Germany
Certifications & licenses
Marketing Director Course
Mini MBA Marketing
Prof. Mark Ritson
Profile
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