Nicole Laurence
Global CMO – B2C Skincare Start-Up
Experience
Global CMO – B2C Skincare Start-Up
MDO Cosmetic Dermatology GmbH
- Diagnosis of business challenges and strategic direction
- Turn-around via brand repositioning
- Commercial marketing strategy development
- Team and talent development
Marketing Lead – Digital News Innovation Fund B2B
- Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-leadership Project DNI Fund
- Development of highly creative video case studies with agency partner BBH achieving 38% higher view and completion rates
- Tactical Twitter and LinkedIn campaigns to increase site traffic and strategic PR partnerships (e.g., Financial Times)
- Complex internal and external stakeholder management
- 7-figure budget management and responsibility
- Achieved +322% uplift in website traffic, +233% positive uplift in sentiment, and 550k+ views on LinkedIn campaign
Strategic Marketing Consultant B2B – PURELL®
GOJO Inc.
- Development of go-to-market strategy for PURELL® brand in Europe including launch of the world’s first ecommerce site for PURELL®
- Strategy development, operations setup, and cross-European team development for ecommerce launch
- Leadership of web and mobile app development, positioning, and content creation
- Post-merger integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands, and B2B and B2C marketing strategies
BA Hons Marketing Strategist, Consultant & Interim CMO
Laurence Consult
- Interim CMO and project-based, contractual strategic marketing and branding consultancy.
Senior Brand Marketing Manager
EM.TV AG
Marketing & Brand Licensing Manager
Mercedes-Benz AG
Summary
I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.
Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.
I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.
Skills
- Creative & Innovative Thinking
- Agility, Comprehension
- Entrepreneurial Mindset
- Big Picture Problem-solver
- Stakeholder Relations
- Motivational Leadership And Team Development
- 7-figure Budget Management And Responsibility
- Martech And Adtech
Languages
Education
Duale Hochschule Baden Württemberg
BA Hons · Business Administration, Marketing & Leadership · Germany
Certifications & licenses
Marketing Director Course
Mini MBA Marketing
Prof. Mark Ritson
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