Meike Braun - Freelance Online Project Manager

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Sankt Wendel, Germany

Experience

Jul 2023 - Present

2 years 1 month

Freelance Online Project Manager

Mediaman GmbH

Client: Hyundai
Launch of the new KONA EV and IONIQ 5 N
Led the implementation of JIRA as the central project management tool for a dynamic team, resulting in better collaboration, a more transparent workflow and more efficient project management.

May 2022 - Jun 2023

1 year 2 months

Freelance Client Consultant

Antwerpes “DocCheck”

Client: AstraZeneca
Planning and execution of print campaigns and B2B campaigns for the drug Forxiga (e.g. doctor information materials, mailings, prescription cards, etc.)

Nov 2021 - Apr 2022

6 months

Freelance Client Consultant

“Das Hochhaus”

Clients: NetCologne and the Federal Centre for Health Education (BZgA)
BZgA: Planning and execution of the “Your Love Life” campaign
NetCologne: Project management of various direct mailings and print projects

Sep 2021 - Oct 2021

2 months

Freelance Account Director

Saatchi & Saatchi

Client: Ferrero
Project lead (holiday cover) for ATL projects for the brands Ferrero Küsschen and “Die Besten” (OOH, TV, Print)

Mar 2021 - Aug 2021

6 months

Freelance Project Lead

Kolle Rebbe

Clients: Zalando & Google
Zalando: Project lead for a holistic digital sustainability campaign
Google: Social media for the innovation lab

Nov 2020 - Feb 2021

4 months

Freelance Project Manager

Ogilvy & Mather

Clients: PwC and Huawei
Huawei: Planning and execution of an international OOH Christmas campaign
PwC: Development and implementation of a national banner and print campaign

Jan 2020 - Dec 2020

1 year

Freelance Project Lead

Territory Webguerillas

Client: Sparkasse KölnBonn
Developed a new social media presence with a new target audience focus
Campaign development and execution
Project setup and staffing

Jan 2018 - Dec 2022

5 years

Germany

Founder

Happy Rebels

Winner of the NRW start-up grant
Idea: Tailored digital coaching offers for women in challenging life situations
Implementation: Created an online magazine (website, social media) with three online coaching programs
Result: Over 100 paying participants

Jan 2017 - Dec 2017

1 year

Düsseldorf, Germany

Freelance Account Director

BBDO Düsseldorf

Client: Dr. Oetker
Led project management for digitizing the “Baking Account”:
Planning and production of the baking app and creation of app content (baking tutorials)
Created the website/content hub by digitizing over 1,000 existing recipes

Jan 2014 - Dec 2016

3 years

Account Director, Team Lead

Zum Goldenen Hirschen

(First freelance, then permanent)
Clients: Pernod Ricard (brands like Havana Club, Malibu, Beefeater), Toys “R” Us, Klosterfrau, Reuter (online shop), Neusta Next GmbH (smart home)
New product positioning of COQON (a start-up brand) in the German market including campaign development across all channels (online, ATL, BTL)
Product positioning of 3 sub-brands of Havana Club in Germany and development of a master brand strategy
Strategic planning and execution leadership of the annual campaigns for Havana Club and Malibu
Supervision and management of all partner agencies involved
Strategic development of an online content strategy for KMG
Preparation and facilitation of strategic workshops with strategic planning
New business (successfully won a new client)
Day-to-day supervision, budget control, etc.

Jan 2013 - Dec 2014

2 years

Freelance Project Lead

Simyo GmbH

Managed the pitch process for a national image campaign including briefings, evaluation and agency selection
Set up and led cross-functional teams to plan and execute the campaign
Communications lead for marketing a messaging app
Contributed to the website relaunch

Jan 2011 - Dec 2012

2 years

Freelance Social Media Manager

Clients: Cinzano Asti & ASUS Computer
Managed the Facebook fan page including content creation
Concept and execution of social media campaigns

Jan 2011 - Dec 2011

1 year

Freelance Account Director

Grey Worldwide

Client: P&G
Strategic brand consulting for Ambipur and Febreze across all Western European countries
Planning and execution of 360-degree campaigns (including TV and print production)
Planning, execution and analysis of market research/focus groups (testing communication ideas and concepts)
Management of BTL agencies

Jan 2009 - Dec 2010

2 years

Berlin, Germany

Senior Client Consultant

VCCP Berlin

Strategic brand consulting for o2 Germany & Heineken, Sony
Planning and execution of 360-degree campaigns (including TV and print production)
Planning, execution and analysis of market research/focus groups (testing communication ideas and concepts)
Management of BTL agencies

Jan 2008 - Dec 2008

1 year

Beijing, China

Client Consultant

BBDO Beijing

Lead agency for BMW China
Client support for MINI Cooper S China
Planning and execution of the MINI Cooper S launch campaign
After-sales projects for BMW

Feb 2007 - Mar 2008

1 year 2 months

Düsseldorf, Germany

Client Consultant

Grey Düsseldorf

Lead agency for P&G Europe
Sole responsibility for Procter & Gamble and the Pringles brand
Planning and execution of Europe-wide 360-degree campaigns
Coordination and management of P&G’s European partner agencies

Jan 2007 - Dec 2007

1 year

Sydney, Australia

Junior Client Consultant

G2 Sydney

Client: British American Tobacco (Dunhill for New Zealand and Fiji)
Planning and execution of BTL projects such as the Dunhill launch event in Fiji, HoReCa materials and brochures and leaflets for point-of-sale

Jan 2006 - Dec 2006

1 year

Düsseldorf, Germany

Junior Client Consultant

Ogilvy Düsseldorf

Client: British American Tobacco for the brands Pall Mall, Samson, Javaanse Jongens
Execution of out-of-home and print campaigns
Creation of point-of-sale advertising materials (image brochures, HoReCa materials, etc.)
Competitive and market analyses

Jan 2005 - Dec 2005

1 year

Cologne, Germany

Diploma Student

b+d Köln

Topic: Developing a rating system to track the success of in-store promotions
Point-of-sale market research
Organization, management and development of a database

Summary

With strong communication skills and empathy, I advise my clients, manage service providers and lead projects. My focus is on identifying client needs and fostering collaboration and motivation within the project team. I love finding strategic and creative solutions and quickly get up to speed with tools and workflows. Working in an agile way is a given for me.

Languages

German

Native

English

Elementary

Chinese

Elementary

Education

Oct 2002 - Jun 2006