Meike B.

Freelance Online Project Manager

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Sankt Wendel, Germany

Experience

Jul 2023 - Present
2 years 6 months

Freelance Online Project Manager

Mediaman GmbH

  • Client: Hyundai
  • Launch of the new KONA EV and IONIQ 5 N
  • Led the implementation of JIRA as the central project management tool for a dynamic team, resulting in better collaboration, a more transparent workflow and more efficient project management.
May 2022 - Jun 2023
1 year 2 months

Freelance Client Consultant

Antwerpes “DocCheck”

  • Client: AstraZeneca
  • Planning and execution of print campaigns and B2B campaigns for the drug Forxiga (e.g. doctor information materials, mailings, prescription cards, etc.)
Nov 2021 - Apr 2022
6 months

Freelance Client Consultant

“Das Hochhaus”

  • Clients: NetCologne and the Federal Centre for Health Education (BZgA)
  • BZgA: Planning and execution of the “Your Love Life” campaign
  • NetCologne: Project management of various direct mailings and print projects
Sep 2021 - Oct 2021
2 months

Freelance Account Director

Saatchi & Saatchi

  • Client: Ferrero
  • Project lead (holiday cover) for ATL projects for the brands Ferrero Küsschen and “Die Besten” (OOH, TV, Print)
Mar 2021 - Aug 2021
6 months

Freelance Project Lead

Kolle Rebbe

  • Clients: Zalando & Google
  • Zalando: Project lead for a holistic digital sustainability campaign
  • Google: Social media for the innovation lab
Nov 2020 - Feb 2021
4 months

Freelance Project Manager

Ogilvy & Mather

  • Clients: PwC and Huawei
  • Huawei: Planning and execution of an international OOH Christmas campaign
  • PwC: Development and implementation of a national banner and print campaign
Jan 2020 - Dec 2020
1 year

Freelance Project Lead

Territory Webguerillas

  • Client: Sparkasse KölnBonn
  • Developed a new social media presence with a new target audience focus
  • Campaign development and execution
  • Project setup and staffing
Jan 2018 - Dec 2022
5 years
Germany

Founder

Happy Rebels

  • Winner of the NRW start-up grant
  • Idea: Tailored digital coaching offers for women in challenging life situations
  • Implementation: Created an online magazine (website, social media) with three online coaching programs
  • Result: Over 100 paying participants
Jan 2017 - Dec 2017
1 year
Düsseldorf, Germany

Freelance Account Director

BBDO Düsseldorf

  • Client: Dr. Oetker
  • Led project management for digitizing the “Baking Account”:
  • Planning and production of the baking app and creation of app content (baking tutorials)
  • Created the website/content hub by digitizing over 1,000 existing recipes
Jan 2014 - Dec 2016
3 years

Account Director, Team Lead

Zum Goldenen Hirschen

  • (First freelance, then permanent)
  • Clients: Pernod Ricard (brands like Havana Club, Malibu, Beefeater), Toys “R” Us, Klosterfrau, Reuter (online shop), Neusta Next GmbH (smart home)
  • New product positioning of COQON (a start-up brand) in the German market including campaign development across all channels (online, ATL, BTL)
  • Product positioning of 3 sub-brands of Havana Club in Germany and development of a master brand strategy
  • Strategic planning and execution leadership of the annual campaigns for Havana Club and Malibu
  • Supervision and management of all partner agencies involved
  • Strategic development of an online content strategy for KMG
  • Preparation and facilitation of strategic workshops with strategic planning
  • New business (successfully won a new client)
  • Day-to-day supervision, budget control, etc.
Jan 2013 - Dec 2014
2 years

Freelance Project Lead

Simyo GmbH

  • Managed the pitch process for a national image campaign including briefings, evaluation and agency selection
  • Set up and led cross-functional teams to plan and execute the campaign
  • Communications lead for marketing a messaging app
  • Contributed to the website relaunch
Jan 2011 - Dec 2012
2 years

Freelance Social Media Manager

  • Clients: Cinzano Asti & ASUS Computer
  • Managed the Facebook fan page including content creation
  • Concept and execution of social media campaigns
Jan 2011 - Dec 2011
1 year

Freelance Account Director

Grey Worldwide

  • Client: P&G
  • Strategic brand consulting for Ambipur and Febreze across all Western European countries
  • Planning and execution of 360-degree campaigns (including TV and print production)
  • Planning, execution and analysis of market research/focus groups (testing communication ideas and concepts)
  • Management of BTL agencies
Jan 2009 - Dec 2010
2 years
Berlin, Germany

Senior Client Consultant

VCCP Berlin

  • Strategic brand consulting for o2 Germany & Heineken, Sony
  • Planning and execution of 360-degree campaigns (including TV and print production)
  • Planning, execution and analysis of market research/focus groups (testing communication ideas and concepts)
  • Management of BTL agencies
Jan 2008 - Dec 2008
1 year
Beijing, China

Client Consultant

BBDO Beijing

  • Lead agency for BMW China
  • Client support for MINI Cooper S China
  • Planning and execution of the MINI Cooper S launch campaign
  • After-sales projects for BMW
Feb 2007 - Mar 2008
1 year 2 months
Düsseldorf, Germany

Client Consultant

Grey Düsseldorf

  • Lead agency for P&G Europe
  • Sole responsibility for Procter & Gamble and the Pringles brand
  • Planning and execution of Europe-wide 360-degree campaigns
  • Coordination and management of P&G’s European partner agencies
Jan 2007 - Dec 2007
1 year
Sydney, Australia

Junior Client Consultant

G2 Sydney

  • Client: British American Tobacco (Dunhill for New Zealand and Fiji)
  • Planning and execution of BTL projects such as the Dunhill launch event in Fiji, HoReCa materials and brochures and leaflets for point-of-sale
Jan 2006 - Dec 2006
1 year
Düsseldorf, Germany

Junior Client Consultant

Ogilvy Düsseldorf

  • Client: British American Tobacco for the brands Pall Mall, Samson, Javaanse Jongens
  • Execution of out-of-home and print campaigns
  • Creation of point-of-sale advertising materials (image brochures, HoReCa materials, etc.)
  • Competitive and market analyses
Jan 2005 - Dec 2005
1 year
Cologne, Germany

Diploma Student

b+d Köln

  • Topic: Developing a rating system to track the success of in-store promotions
  • Point-of-sale market research
  • Organization, management and development of a database

Summary

With strong communication skills and empathy, I advise my clients, manage service providers and lead projects. My focus is on identifying client needs and fostering collaboration and motivation within the project team. I love finding strategic and creative solutions and quickly get up to speed with tools and workflows. Working in an agile way is a given for me.

Languages

German
Native
English
Elementary
Chinese
Elementary

Education

Oct 2002 - Jun 2006

Rheinische Fachhochschule in Köln

Diploma in Media Economics · Cologne, Germany

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