Meike Braun
Freelance Online Project Manager
Experience
Freelance Online Project Manager
Mediaman GmbH
- Launched the new KONA EV and IONIQ 5 N
- Led the implementation of JIRA as a central project management tool for a dynamic team, which resulted in improved collaboration, more transparent workflows, and more efficient project management
Freelance Client Consultant
Antwerpes "DocCheck"
- Planned and executed print campaigns as well as B2B campaigns for the drug Forxiga (doctor information materials, post mailings, prescription cards, etc.)
Freelance Client Consultant
Das Hochhaus
- Planned and executed the 'Dein Liebesleben' campaign for BZgA
- Managed various direct mailings and print projects for NetCologne
Freelance Account Director
Saatchi & Saatchi
- Led project management (holiday cover) for above-the-line campaigns of Ferrero Küsschen and 'Die Besten' (OOH, TV, print)
Freelance Project Lead
Kolle Rebbe
- Led a holistic digital sustainability campaign for Zalando
- Managed social media for Google's Zukunftswerkstatt
Freelance Project Manager
Ogilvy & Mather
- Planning and execution of an international OOH Christmas campaign for Huawei
- Development and implementation of a national banner and print campaign for PwC
Freelance Project Lead
Territory Webguerillas
- Development of a new social media presence with a new target audience focus for Sparkasse KölnBonn
- Campaign development and implementation
- Project setup and staffing
Co-Founder
Happy Rebels
- Idea: tailored digital coaching offerings for women in challenging life situations
- Implementation: creation of an online magazine (website, social media) with three online coaching programs
- Result: over 100 paying participants
Freelance Account Director
BBDO Düsseldorf
- Leadership of project management for digitizing the “Backen” account for Dr. Oetker
- Planning and production of the Backen app, including content creation (baking tutorials)
- Development of the website/content hub backen.de with digitization of over 1000 existing recipes
Account Director, Team Lead
Zum Goldenen Hirschen
- New product positioning of COQON in the German market, including campaign development across online, ATL and BTL
- Product positioning of three sub-brands for Havana Club and development of a communication masterbrand strategy
- Strategic development and leadership of the annual campaigns for Havana Club and Malibu
- Supervision and leadership of all involved partner agencies
- Strategic development of an online content strategy for KMG
- Preparation and execution of strategic workshops in collaboration with Strategic Planning
- New business: successful acquisition of a new client
- Supervision of day-to-day operations and account controlling
Freelance Project Lead
Simyo GmbH
- Issued a pitch for a national image campaign, including briefing, evaluation and selection of agencies
- Set up and led cross-functional teams to plan and execute the campaign
- Served as communications lead for marketing a messaging app
- Assisted with the relaunch of the simyo.de website
Social Media Manager
Freelance
- Managed the Facebook fan pages for Cinzano Asti and ASUS Computer, including content creation
- Developed and executed social media campaigns
Freelance Account Director
Grey Worldwide
- Provided strategic brand consulting for Ambipur and Febreze across all Western European markets
- Planned and executed 360-degree campaigns (including TV and print production)
- Planned, conducted and analyzed market research and focus groups
- Managed BTL agencies
Senior Account Manager
VCCP Berlin
- Provided strategic brand consulting for o2 Germany, Heineken and Sony
- Planned and executed 360-degree campaigns (including TV and print production)
- Planned, conducted and analyzed market research and focus groups
- Managed BTL agencies
Account Manager
BBDO Beijing
- Managed the MINI Cooper S account in China
- Planned and executed the MINI Cooper S launch campaign
- Executed after-sales projects for BMW
Account Manager
Grey Düsseldorf
- Full responsibility for Procter & Gamble and the Pringles brand
- Planning and executing Europe-wide 360-degree campaigns
- Coordinating and managing P&G's partner agencies across Europe
Junior Account Manager
G2 Sydney
- Managing British American Tobacco (Dunhill for New Zealand and Fiji)
- Planning and executing BTL projects such as the Dunhill launch event in Fiji, HoReCa materials, brochures and leaflets for point of sale
Junior Account Manager
Ogilvy Düsseldorf
- Managing British American Tobacco for Pall Mall, Samson and Javaanse Longen
- Executing out-of-home and print campaigns
- Creating point-of-sale promotional materials (image brochures, HoReCa materials)
- Conducting competitor and market analyses
Diploma Student
b+d Köln
- Developing an evaluation system to measure the success of staff promotions
- Conducting market research at the point of sale
- Organizing, managing and developing a database
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (12 years), Education (5 years), Automotive (3.5 years), Food and Beverage (3 years), Telecommunication (2.5 years), and Information Technology (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21 years), Project Management (9 years), Product Development (6 years), Strategy (3 years), Research and Development (3 years), and Customer Service (1 year).
Summary
16 years of professional experience, including 12 years as a freelancer in marketing and campaign management on both agency and client sides. I am a strong communicator and empathetic, advising my clients, managing service providers, and leading projects.
Recognizing client needs and driving collaboration and motivation in the project team are at the heart of what I do. I love finding strategic and creative solutions and quickly mastering new tools and processes. Working in an agile way is second nature to me.
Languages
Education
Rheinische University of Applied Sciences in Cologne
Diploma in Media Economics · Media Economics · Cologne, Germany
Profile
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