Lothar Schupet
Member of the Executive Management Board | Head of commercial operations
Experience
Jan 2021 - Present
3 years 3 monthsStart-up Advisory
VielGoodz
Concept and Start-up strategy including implementation advisory for VielGoodz (Sneaker and vintage cloths)
Jan 2020 - Present
4 years 3 monthsFreelance Consultant
Jan 2020 - Present
4 years 3 monthsLecturer Master Studies
EU Business School
Sales, Marketing, Digital Marketing, Project Management
Jan 2020 - Present
4 years 3 monthsStrategy Advisory
Marina Portoroz d.d.
- Corporate strategy with focus on Sales, marketing and CRM for Marina Portoroz
- Project management for digital transformation including IT Tender and state subsidy
Jan 2019 - Present
6 years 3 monthsCRM, Marketing
Paragon d.o.o.
Implementing specific features for upgrading and option upselling
Jan 1998 - Dec 2021
23 yearsVarious Sales & Marketing Positions
BMW Group
- Transformation of global sales organisation with a de-centralized market approach for BMW M
- Relaunching digital channels, social media activities with performance marketing, online sales for BMW M
- Establishing digital analytics, reporting including engagement and sentiment monitoring for BMW M
- Developing the community platform for customers and fans including content and retention management for BMW M
- Optimizing digital customer journey and lead-management process with profiling and nurturing for BMW
- Establishing the customer journey, digital retail integration of sales and service in dealerships for BMW
- Interims Sales Manager for BMW Italy with restructuring of the commercial processes
- Transformation and performance enabling of sales in dealer networks and dealerships
- Establishing retails standards, bonus and incentive systems for field force and dealer networks
- Transformation of Incentives and motivation measures for performance in dealer organisations
- Development of a systematic CRM process and campaign management for a regional dealer group
Summary
The consultant has extensive general management expertise paired with experience in leading the development of digital products, CRM & customer processes and organisational performance.
The consultant originates from the automotive industry, where he worked in different leading roles of sales and marketing positions with a focus on transformation, customer processes, performance management and digitalization.
His focus is leading large scale organizations through clear strategic guidelines paired with a hands-on mentality when needed.
Next to his corporate experience he teaches different master courses at EU Business School. He serves as shareholder and advisor for several small businesses in Yachting and Hospitality, where he drives the digital customer and processes with a focus on leadership and CRM.
Languages
English
Advanced
German
Elementary
Education
Grenoble Graduate School of Business
Intern. Business · France
Univ. of Applied Sciences, Munich
Dipl. · Business Admin. & Engineering · Germany
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