Lothar Schupet
Start-up Advisory
Experience
Start-up Advisory
VielGoodz
- Concept and start-up strategy including implementation advisory for VielGoodz (Sneaker and vintage cloths).
Lecturer Master Studies
EU Business School
- Marketing
- Digitalization
- Sales
- Marketing
- Digital Marketing
- Project Mgt.
Strategy Advisory
Marina Portoroz d.d.
Corporate strategy with focus on sales, marketing and CRM for Marina Portoroz.
Project management for digital transformation including IT tender and state subsidy for Marina Portoroz d.d.
CRM, Marketing
Paragon d.o.o.
- Implementing specific features for upgrading and option upselling for Paragon d.o.o.
Various Sales & Marketing Positions
BMW Group
Transformation of global sales organisation with a de-centralized market approach for BMW M.
Relaunching digital channels, social media activities with performance marketing and online sales for BMW M.
Establishing digital analytics and reporting including engagement and sentiment monitoring for BMW M.
Developing the community platform for customers and fans including content and retention management for BMW M.
Optimizing digital customer journey and lead-management process with profiling and nurturing for BMW.
Establishing the customer journey and digital retail integration of sales and service in dealerships for BMW.
Interim Sales Manager for BMW Italy with restructuring of commercial processes.
Transformation and performance enabling of sales in dealer networks and dealerships.
Establishing retail standards, bonus and incentive systems for field force and dealer networks.
Transformation of incentives and motivation measures for performance in dealer organisations.
Development of a systematic CRM process and campaign management for a regional dealer group.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (23 years), Information Technology (7 years), Education (5 years), Tourism (5 years), and Retail (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27 years), Sales (27 years), Business Intelligence (23 years), Product Development (7 years), Strategy (5 years), and Project Management (5 years).
Summary
The consultant has extensive general management expertise paired with experience in leading the development of digital products, CRM & customer processes and organisational performance.
Languages
Education
Grenoble Graduate School of Business
Master in Intern. Business · Intern. Business · Grenoble, France
Univ. of Applied Sciences, Munich
Dipl. Business Admin. & Engineering · Business Admin. & Engineering · Munich, Germany
Profile
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