Lothar S. - Start-up Advisory

Amsterdam, Netherlands

Experience

Jan 2022 - Present

4 years

Start-up Advisory

VielGoodz

Concept and Start-up strategy incl. implementation advisory for VielGoodz (Sneaker and vintage cloths).

Jan 2021 - Present

5 years

Lecturer Master Studies

EU Business School

Sales, Marketing, Digital Marketing, Project Mgt.

Jan 2021 - Present

5 years

Consultant

Freelance

Jan 2021 - Present

5 years

Portorož, Slovenia

Strategy Advisory

Marina Portoroz d.d.

Corporate strategy with focus on Sales, marketing and CRM for Marina Portoroz.
Project management for digital transformation incl. IT Tender and state subsidy for Marina Portoroz d.d.

Jan 2019 - Present

7 years

CRM, Marketing

Paragon d.o.o.

Implementing specific features for upgrading and option upselling for Paragon d.o.o.

Jan 1999 - Dec 2021

23 years

Various Sales & Marketing Positions

BMW Group

Transformation of global sales organisation with a de-centralized market approach for BMW M.
Relaunching digital channels, social media activities with performance marketing, online sales for BMW M.
Establishing digital analytics, reporting incl. engagement and sentiment monitoring for BMW M.
Developing the community platform for customers and fans incl. content and retention mgt. for BMW M.
Optimizing digital customer journey and lead-management process with profiling and nurturing for BMW.
Establishing the customer journey, digital retail integration of sales and service in dealerships for BMW.
Interims Sales Manager for BMW Italy with restructuring of the commercial processes.
Transformation and performance enabling of sales in dealer networks and dealerships.
Establishing retails standards, bonus and incentive systems for field force and dealer networks.
Transformation of Incentives and motivation measures for performance in dealer organisations.
Development of a systematic CRM process and campaign management for a regional dealer group.

Summary

The consultant has extensive general management expertise paired with experience in leading the development of digital products, CRM & customer processes and organisational performance.