Lothar Schupet
Start-up Advisory
Experience
Jan 2021 - Present
3 years 6 monthsStart-up Advisory
VielGoodz
- Concept and Start-up strategy incl. implementation advisory for VielGoodz (Sneaker and vintage cloths).
Jan 2020 - Present
4 years 6 monthsLecturer Master Studies
EU Business School
- Sales, Marketing, Digital Marketing, Project Mgt.
Jan 2020 - Present
4 years 6 monthsConsultant
Freelance
Jan 2020 - Present
4 years 6 months Portorož, Slovenia
Strategy Advisory
Marina Portoroz d.d.
- Corporate strategy with focus on Sales, marketing and CRM for Marina Portoroz.
- Project management for digital transformation incl. IT Tender and state subsidy for Marina Portoroz d.d.
Jan 2019 - Present
6 years 6 monthsCRM, Marketing
Paragon d.o.o.
- Implementing specific features for upgrading and option upselling for Paragon d.o.o.
Jan 1998 - Dec 2021
23 yearsVarious Sales & Marketing Positions
BMW Group
- Transformation of global sales organisation with a de-centralized market approach for BMW M.
- Relaunching digital channels, social media activities with performance marketing, online sales for BMW M.
- Establishing digital analytics, reporting incl. engagement and sentiment monitoring for BMW M.
- Developing the community platform for customers and fans incl. content and retention mgt. for BMW M.
- Optimizing digital customer journey and lead-management process with profiling and nurturing for BMW.
- Establishing the customer journey, digital retail integration of sales and service in dealerships for BMW.
- Interims Sales Manager for BMW Italy with restructuring of the commercial processes.
- Transformation and performance enabling of sales in dealer networks and dealerships.
- Establishing retails standards, bonus and incentive systems for field force and dealer networks.
- Transformation of Incentives and motivation measures for performance in dealer organisations.
- Development of a systematic CRM process and campaign management for a regional dealer group.
Summary
The consultant has extensive general management expertise paired with experience in leading the development of digital products, CRM & customer processes and organisational performance.
Languages
English
Advanced
Slovenian
Intermediate
French
Elementary
German
Elementary
Education
University of Applied Sciences, Munich
Dipl. Business Administration & Engineering · Munich, Germany
Grenoble Graduate School of Business
Master in International Business · Grenoble, France
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