Recommended expert

Klaus Kerschensteiner

Head of Marketing

Klaus Kerschensteiner
Herzogenaurach, Germany

Experience

Feb 2022 - Present
4 years
Nuremberg, Germany

Head of Marketing

Sill Optics

  • Responsible for global marketing communications for the market leader in manufacturing high-end laser objectives for medical technology, quantum optics, and additive manufacturing
  • Shaped the strategic and conceptual direction of marketing activities, conducted market analysis, and managed marketing automation
  • Developed concepts, managed budgets, planned resources, and handled reporting
  • Led internal and external corporate communications
  • Implemented a CRM system and conducted agile project management training for the sales team, fostering customer relationship management
Oct 2020 - Jan 2022
1 year 4 months
Nuremberg, Germany

Digital Brand Manager

Besonders Sein

  • Responsible for the strategic positioning of the corporate and employer brand
  • Supported as project manager for key accounts
  • Designed and implemented holistic digital marketing concepts
  • Introduced customer lifecycle management
  • Managed projects (cost calculation, go-to-market, and implementation) for automation clients (e.g., Heitec, Cybus)
  • My team's branding concepts made the agency one of Europe's best employers (Great Place to Work)
Feb 2020 - Jul 2020
6 months
Munich, Germany

Senior Manager Marketing & Sales

Graphic Packaging

  • As Sales and Marketing team leader, I oversaw sales strategy and marketing for the global pharmaceutical packaging manufacturer
Nov 2017 - Jan 2020
2 years 3 months
Munich, Germany

Marketing Manager EMEA

Heilind

  • Stakeholder management (e.g., maintaining the dealer network and association engagement)
  • Designing and executing product marketing campaigns
  • Establishing digital sales channels
  • Driving market penetration in a new sales region for the company (EMEA)
Apr 2015 - Oct 2017
2 years 7 months
Berlin, Germany

B2B Marketing

Scout24 AG

  • Designed B2B email campaigns
  • Developed a broker blog to build long-term relationships with B2B customers

Summary

Experienced executive in strategic marketing and corporate communications with a proven track record in developing sales and marketing strategies for technically demanding industrial B2B applications. Proficient in common CRM funnel strategies and campaign structures.

Structured, thoughtful, and results-driven.

Skilled speaker, confident representing the company both internally and externally.

Skills

  • Microsoft: Ms Teams, Ms Planner, Ms Forms, Ms Sharepoint, Ms Dynamics
  • Crm: Salesforce, Hubspot
  • Automation: Zapier
  • Project Management: Asana, Trello, Slack, Jira
  • Creative: Adobe Creative Suite, Canva, Midjourney Ai On Discord, Chatgpt, Powerpoint
  • Digital: Ga4, Hootsuite, Etc.

Languages

German
Native

Education

Oct 2014 - Sep 2019

University of Passau

PhD in Media Studies with a focus on Marketing · Media Studies · Passau, Germany

Oct 2012 - Sep 2014

University of Passau

Master's in Intercultural Communication with a focus on Organizational Development · Text and Cultural Semiotics · Passau, Germany

Oct 2009 - Sep 2012

University of Passau

Bachelor's in Linguistics with a focus on Internal Communication · Language and Text Sciences · Passau, Germany

Certifications & licenses

Building Strong Digital Brands

iversity

Professional Copywriter

Textakademie

Leadership Culture

LinkedIn

Brand Strategy

LinkedIn

Online Marketing

Google

Writing PR Texts

ZfS

Advanced Rhetoric

ZfS

SEO

SEO Academy

Appreciative Leadership

ZfS

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