Klaus K.
Markenbedeutung.de
Experience
Feb 2022 - Dec 2024
2 years 11 monthsNuremberg, Germany
Head of Marketing
Sill Optics
- Strategic and conceptual alignment of marketing activities, market analysis, marketing automation
- Conceptualization, budgeting, resource planning, reporting
- Management of internal and external corporate communications
- Key achievement: CRM implementation and training in agile project management to cultivate customer relationship management.
Oct 2020 - Jan 2022
1 year 4 monthsNuremberg, Germany
Digital Brand Manager
Besonders Sein
- Development and implementation of holistic digital marketing concepts
- Introduction of customer lifecycle management
- Project management (costing, go-to-market and implementation) for automation clients (e.g. Heitec, Cybus)
- Key achievement: Branding concepts made the agency Europe’s best employer (Great Place to Work).
Feb 2020 - Jul 2020
6 monthsMunich, Germany
Senior Manager Marketing & Sales
Graphic Packaging
- Responsible for sales orientation and marketing of the global pharma packaging manufacturer.
Nov 2017 - Jan 2020
2 years 3 monthsMunich, Germany
Marketing Manager EMEA
Heilind
- Stakeholder management (e.g. maintenance of dealer network and association engagement)
- Conceptualization and implementation of product marketing campaigns
- Development of digital sales channels
- Key achievement: Market penetration in a new sales region (EMEA).
Apr 2015 - Oct 2017
2 years 7 monthsBerlin, Germany
B2B Marketing
Scout24 AG
- Creation of B2B email campaigns within Scout24 Group
- Development of a broker blog to retain B2B customers long-term
Summary
Experienced leader in strategic marketing and corporate communications with a proven track record in developing sales and marketing strategies for technically demanding industrial B2B applications. Proficient in standard CRM funnel strategies and campaign structures. Structured, thoughtful, and results-oriented. Skilled speaker, comfortable representing the company internally and externally.
Languages
German
NativeEducation
Oct 2014 - Sep 2019
University of Passau
PhD in Media Studies · Media Studies · Passau, Germany
Oct 2012 - Sep 2014
University of Passau
Master's in Text and Cultural Semiotics · Text and Cultural Semiotics · Passau, Germany
Oct 2009 - Sep 2012
University of Passau
Bachelor's in Language and Text Sciences · Language and Text Sciences · Passau, Germany
Certifications & licenses
Building Strong Digital Brands
iversity
Technical Copywriter
Textakademie
Leadership Culture
Brand Strategy
Online Marketing
Writing PR Texts
ZfS
Advanced Rhetoric
ZfS
SEO
SEO Academy
Appreciative Leadership
ZfS
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.