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Herzogenaurach, Germany

Experience

Feb 2022 - Present

4 years 2 months

Nuremberg, Germany

Head of Marketing

Sill Optics

Responsible for global marketing communications for the market leader in manufacturing high-end laser objectives for medical technology, quantum optics, and additive manufacturing
Shaped the strategic and conceptual direction of marketing activities, conducted market analysis, and managed marketing automation
Developed concepts, managed budgets, planned resources, and handled reporting
Led internal and external corporate communications
Implemented a CRM system and conducted agile project management training for the sales team, fostering customer relationship management

Oct 2020 - Jan 2022

1 year 4 months

Nuremberg, Germany

Digital Brand Manager

Besonders Sein

Responsible for the strategic positioning of the corporate and employer brand
Supported as project manager for key accounts
Designed and implemented holistic digital marketing concepts
Introduced customer lifecycle management
Managed projects (cost calculation, go-to-market, and implementation) for automation clients (e.g., Heitec, Cybus)
My team's branding concepts made the agency one of Europe's best employers (Great Place to Work)

Feb 2020 - Jul 2020

6 months

Munich, Germany

Senior Manager Marketing & Sales

Graphic Packaging

As Sales and Marketing team leader, I oversaw sales strategy and marketing for the global pharmaceutical packaging manufacturer

Nov 2017 - Jan 2020

2 years 3 months

Munich, Germany

Marketing Manager EMEA

Heilind

Stakeholder management (e.g., maintaining the dealer network and association engagement)
Designing and executing product marketing campaigns
Establishing digital sales channels
Driving market penetration in a new sales region for the company (EMEA)

Apr 2015 - Oct 2017

2 years 7 months

Berlin, Germany

B2B Marketing

Scout24 AG

Designed B2B email campaigns
Developed a broker blog to build long-term relationships with B2B customers

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (7 years), Automotive (2.5 years), Real Estate (2.5 years), Advertising (1.5 years), and Pharmaceutical (0.5 years).

Manufacturing

Automotive

Real Estate

Advertising

Pharmaceutical

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (10.5 years), Project Management (5.5 years), and Sales (2.5 years).

Marketing

Project Management

Sales

Summary

Experienced executive in strategic marketing and corporate communications with a proven track record in developing sales and marketing strategies for technically demanding industrial B2B applications. Proficient in common CRM funnel strategies and campaign structures.

Structured, thoughtful, and results-driven.

Skilled speaker, confident representing the company both internally and externally.

Skills

Microsoft: Ms Teams, Ms Planner, Ms Forms, Ms Sharepoint, Ms Dynamics
Crm: Salesforce, Hubspot
Automation: Zapier
Project Management: Asana, Trello, Slack, Jira
Creative: Adobe Creative Suite, Canva, Midjourney Ai On Discord, Chatgpt, Powerpoint
Digital: Ga4, Hootsuite, Etc.

Languages

German

Native

Education

Oct 2014 - Sep 2019

University of Passau

PhD in Media Studies with a focus on Marketing · Media Studies · Passau, Germany

Oct 2012 - Sep 2014

University of Passau

Master's in Intercultural Communication with a focus on Organizational Development · Text and Cultural Semiotics · Passau, Germany

Oct 2009 - Sep 2012

University of Passau

Bachelor's in Linguistics with a focus on Internal Communication · Language and Text Sciences · Passau, Germany

Certifications & licenses

Building Strong Digital Brands

iversity

Professional Copywriter

Textakademie

Leadership Culture

Brand Strategy

Online Marketing

Google

Writing PR Texts

ZfS

Advanced Rhetoric

ZfS

SEO

SEO Academy

Appreciative Leadership

ZfS

Profile

Created

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Klaus based?

Klaus is based in Herzogenaurach, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Klaus speak?

Klaus speaks the following languages: German (Native).

How many years of experience does Klaus have?

Klaus has at least 11 years of experience. During this time, Klaus has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Klaus may not have shared all experience and actually has more experience.

What roles would Klaus be best suited for?

Based on recent experience, Klaus would be well-suited for roles such as: Head of Marketing, Digital Brand Manager, Senior Manager Marketing & Sales.

What is Klaus's latest experience?

Klaus's most recent position is Head of Marketing at Sill Optics.

What companies has Klaus worked for in recent years?

In recent years, Klaus has worked for Sill Optics and Besonders Sein.

Which industries is Klaus most experienced in?

Klaus is most experienced in industries like Manufacturing, Automotive, and Real Estate. Klaus also has some experience in Advertising and Pharmaceutical.

Which business areas is Klaus most experienced in?

Klaus is most experienced in business areas like Marketing, Project Management, and Sales.

Which industries has Klaus worked in recently?

Klaus has recently worked in industries like Manufacturing and Advertising.

Which business areas has Klaus worked in recently?

Klaus has recently worked in business areas like Marketing and Project Management.

What is Klaus's education?

Klaus holds a Doctorate in Media Studies from University of Passau, a Master in Text and Cultural Semiotics from University of Passau and a Bachelor in Language and Text Sciences from University of Passau.

Does Klaus have any certificates?

Klaus has 9 certificates. Among them, these include: Building Strong Digital Brands, Professional Copywriter, and Leadership Culture.

What is the availability of Klaus?

Klaus is immediately available part-time for suitable projects.

What is the rate of Klaus?

Klaus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.