Khalid Ahmadov
PPC Specialist
Experience
PPC Specialist
BestComp Group
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering
Decreased cost per lead by 38%
Improved conversion rate by 157%
Increased click-through rate by 42%
Dropped cost-per-click by 22%
Achieved top-of-page rate exceeding 85% for strategic keywords
Email Marketing Specialist
European Azerbaijan School
Segmented email lists by language and student grade level
Designed mobile-first email templates in line with EAS branding
Built a 5-step nurture sequence (welcome → tour invite → highlights → testimonial → deadline reminder)
Set up tracking via UTM parameters and GA4, and ran A/B tests on subject lines and CTAs
Managed and automated the campaign using SendGrid
Increased open rate by 68%
Increased click-through rate by 44%
Increased open house attendance by 27%
Meta Ads Specialist
Rayda Tour Operator
Compiled and validated a 4-year-old customer database through manual outreach
Uploaded phone numbers to Meta Custom Audiences, then built lookalikes
Launched a message-driven campaign targeting WhatsApp/Facebook inbox
Optimized ad copy and creatives for reactivation intent
Started 90 messaging conversations in 2 days
Achieved cost per conversation of $0.48
Generated $1,200 in revenue
Achieved ROAS of 2,776% (27.76×), the highest-performing engagement retargeting campaign to date
SEO Specialist
Rayda Tour Operator
Performed a full technical SEO audit and fixed crawlability, indexing, and sitemap issues
Developed a keyword strategy targeting Azerbaijan and travel keywords in Azerbaijani
Optimized meta titles, descriptions, header structure, and internal linking
Enhanced mobile performance and page speed for core landing pages
Created and optimized localized blog content to capture long-tail search intent
Added structured data for tours, articles, and contact info to improve SERP presence
Achieved 813% increase in total clicks (from 3.76K to 34.3K)
Achieved 624% increase in impressions (from 51.5K to 373K)
Improved CTR from 7.3% to 9.2%
Improved average position from 15.8 to 10.4
Summary
Hi! I’m a passionate digital marketer with over 6 years of experience, having worked with 5 different companies across industries like tourism, education, and B2B services. My journey has given me end-to-end experience in every major area of digital marketing from SEO, PPC, and social media ads to email marketing, content strategy, and analytics.
I love building things that work, whether that means reactivating old leads with creative retargeting, scaling Google Ads for lead gen, or optimizing SEO to increase visibility and conversions. I'm both analytical and creative, and I believe great marketing is a mix of listening to data and understanding people.
Let’s connect if you’re into campaigns that are not just beautiful, but performance-driven.
Skills
Kommunikation, Kreativität, Anpassungsfähigkeit, Führung, Problemlösung, Analytisches Denken, Hands-on-mentalität, Zeitmanagement, Teamarbeit, Strategisches Denken, Wachstumsmentalität
Ms Office (Excel, Word, Powerpoint – Fortgeschritten), Hubspot/salesforce (Fortgeschritten), Spss/rstudio (Gut), Ads Manager (Linkedin, Meta, Google, Tiktok, Instagram, Pinterest – Fortgeschritten), Canva/figma (Fortgeschritten), Chatgpt (Fortgeschritten), Adobe Photoshop (Fortgeschritten), Asana/trello/notion/awork (Fortgeschritten), Wordpress/sharepoint (Fortgeschritten), Semrush/ahrefs/hotjar/piwikpro/google Analytics/google, Search Console (Fortgeschritten), Constantcontact/sendgrid/mailchimp (Fortgeschritten)
Languages
Profile
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