Khalid A.
Digital Marketing Manager
Experience
Digital Marketing Manager
Rayda Tour Operator
- Led marketing campaigns that increased lead generation across B2B and B2C channels by over 60%.
- Ran targeted email marketing campaigns, achieving 38% open rates and generating B2B leads in the CIS region.
- Optimized SEO, including technical fixes and content strategy, resulting in a 200% increase in organic traffic and top rankings.
- Developed a digital campaign concept for the German travel market (consumer behavior, GDPR-compliant lead management, Google Ads, Meta, XING).
- Built multilingual sales funnels with landing pages and CRM workflows, reducing response time by 40%.
Digital Marketing Manager
Bestcomp Group
- Developed go-to-market strategy for a new platform with over 10,000 daily visitors.
- Boosted SEO visibility and got over 10 competitive keywords into Google's top 5.
- Ran A/B tests, increased conversion rate by 17%, and improved user experience.
Marketing Communications Specialist
STAR Group of Companies
- Responsible for two projects: Clinic Medical GmbH and Brendfoni GmbH.
- Developed 360° marketing strategies for a new e-commerce platform with over 15,000 monthly orders.
- Created pricing strategies for B2B clients that led to a 28% revenue increase.
Marketing Specialist
European Azerbaijan School
- Strengthened the school's digital presence, leading to a 39% increase in enrollments.
- Achieved over 120% growth in organic engagement through targeted content.
- Conducted A/B tests and KPI tracking, resulting in a 40% increase in ROI.
Summary
Hi! I’m a passionate digital marketer with over 6 years of experience, having worked with 5 different companies across industries like tourism, education, and B2B services. My journey has given me end-to-end experience in every major area of digital marketing from SEO, PPC, and social media ads to email marketing, content strategy, and analytics.
I love building things that work, whether that means reactivating old leads with creative retargeting, scaling Google Ads for lead gen, or optimizing SEO to increase visibility and conversions. I'm both analytical and creative, and I believe great marketing is a mix of listening to data and understanding people.
Let’s connect if you’re into campaigns that are not just beautiful, but performance-driven.
Languages
Education
Fachhochschule Wiener Neustadt
MA with a focus on Marketing Analytics · Business Consultancy International · Wiener Neustadt, Austria
Baku Business University
BA with a focus on Management · Business and Management · Baku, Azerbaijan
Certifications & licenses
Digital Marketing, SEO, Graphic Design
Udemy
Erasmus+ Certificate
Google Ads, Analytics, Digital Marketing
On-Page & Technical SEO
SEMrush Academy
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