Kamila M.
Marketing Manager & Consultant - Self-Employed
Experience
Aug 2020 - Jul 2023
3 yearsHamburg, Germany
Marketing Manager & Consultant - Self-Employed
Die Meisterei
- Development of global brand films for a YouTube series focused on sustainable energy solutions
- Support for market research studies to optimize communication strategies, content, and formats
- Advising and refining brand positioning and communication approaches for startups
- Creation of communication materials along the customer journey for online and offline touchpoints
Jan 2015 - Dec 2016
2 yearsMunich, Germany
Senior Global Marketing Manager Siemens
BSH Hausgeräte GmbH
- Design and execution of global 360° communication campaigns, including IoT-connected home appliances
- Repositioning of Siemens Home Appliances Customer Service
- Definition of new mid- and long-term strategic brand areas
- Advisory contact for the execution of brand campaigns in Europe, China, and Asia Pacific
Jan 2012 - Dec 2014
3 yearsMunich, Germany
Senior Team Manager & Senior Marketing Manager
McDonald’s Deutschland Inc.
- Responsible for the strategic concept and national roll-out of “Food Events” and “Desserts”
- Market research–based new product development
- Analysis of business potentials and price positioning
- Development and implementation of national communication campaigns across all touchpoints (ATL, BTL, in-store)
- Strategic evaluation of innovative promotion and product concepts
Jan 2008 - Dec 2012
5 yearsNeuss, Germany
Brand Manager & Junior Brand Manager
Johnson & Johnson GmbH
- Brand management of bebe, Compeed, Regaine in DACH including business planning and budget management
- Reaching a new target group by developing a new sub-brand
- Analysis of business potentials and price positioning
- Development and implementation of national communication campaigns across all touchpoints (ATL, BTL, in-store)
- Strategic evaluation of innovative promotion and
- Strategic development and management of distribution expansion of the Compeed brand from pharmacy to drugstores in Germany
- Creation of 360° communication campaigns
- Management of market research projects on brand equity, consumer insights, and touchpoints
Jan 2007 - Dec 2008
2 yearsFrankfurt, Germany
Product Management Confectionery
Nestlé Erzeugnisse GmbH
Jan 2007 - Dec 2007
1 yearFrankfurt, Germany
Client Consulting (Procter & Gamble, Bel, Eurohypo)
Saatchi & Saatchi GmbH
Jan 2006 - Dec 2006
1 yearMadrid, Spain
Internship Semester in Marketing and Logistics
Georg Fischer Piping Systems S.A.U.
Jan 2004 - Dec 2006
3 yearsKarlsruhe, Germany
Marketing Assistant, Working Student
BrandMaker GmbH (formerly pi-consult GmbH)
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2003 - Jun 2006
Hochschule Karlsruhe
Bachelor of Business Administration · International Management · Karlsruhe, Germany · 2.0
Oct 2000 - Jun 2001
Nettleton High School
High School Diploma · Jonesboro, United States
Lahntalschule Biedenkopf
Abitur · Biedenkopf, Germany · 1.8
Certifications & licenses
Mastering Digital Marketing: SEO, SEM, Social Media and Beyond
Nestlé Erzeugnisse GmbH
Marketing in a Digital World
University of Illinois at Urbana-Champaign
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