Kamila Meister
Marketing Manager & Consultant
Experience
Marketing Manager & Consultant
Die Meisterei
- Development of global brand films for a YouTube series with a focus on sustainable energy solutions
- Support of market research studies to optimize communication strategies, content, and formats
- Consulting and refining brand positioning and communication approaches for startups
- Development of communication materials along the customer journey for online and offline touchpoints
Senior Global Marketing Manager Siemens
BSH Hausgeräte GmbH
- Designing and executing global 360° communication campaigns for the IoT connected appliances sector
- Repositioning Siemens home appliances customer service
- Defining new mid- and long-term strategic brand areas
- Advisory contact for the implementation of brand campaigns in Europe, China and Asia Pacific
Senior Team Manager & Senior Marketing Manager
McDonald’s Deutschland Inc.
- Responsible for the strategic planning and national roll-out of "Food Events" and "Desserts"
- Market research–supported new product development
- Analysis of business potential and price positioning
- Development and execution of national communication campaigns for all touchpoints (ATL, BTL, in-store)
- Strategic evaluation of innovative promotion and product concepts
Brand Manager & Junior Brand Manager
Johnson & Johnson GmbH
- Brand management for the brands bebe, Compeed, Regaine in the DACH region, including business planning and budget management
- Targeting a new audience through the development of a new sub-brand
- Analysis of business potential and price positioning
- Development and execution of national communication campaigns for all touchpoints (ATL, BTL, in-store)
- Strategic evaluation of innovative promotions and
- Strategic development and support of expanding Compeed distribution from pharmacies to drugstores in Germany
- Development of 360-degree communication campaigns
- Leading market research projects on brand equity, consumer insights, and touchpoints
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (5.5 years), Media and Entertainment (5.5 years), Cosmetics (5 years), Food and Beverage (3 years), and Manufacturing (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (14.5 years), Strategy (9 years), Business Intelligence (5 years), and Product Development (3 years).
Languages
Education
Hochschule Karlsruhe
Bachelor of Business Administration, International Management · International Management · Karlsruhe, Germany · 2,0
Lahntalschule Biedenkopf
Abitur · Biedenkopf, Germany · 1,8
Nettleton High School
High School Diploma · Jonesboro, United States
Certifications & licenses
Mastering Digital Marketing: SEO, Product Management Confectionery, SEM, Social Media and Beyond
Nestlé Erzeugnisse GmbH, Frankfurt A.M.
Marketing In A Digital World
University Of Illinois At Urbana-Champaign via coursera
Profile
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