Heiko Seifert
Head of Ecommerce
Experience
Head of Ecommerce
Juwelo Deutschland GmbH
Heading up an Ecommerce team of 18 people responsible for six online stores as well as SEO content projects with turnover and budget responsibility of approximately €3.5 M per year, daily business, optimizations and growth.
+78% margin in year 1, +42% margin in year 2
Sales losses far below the industry average after Corona
Active customers more than doubled and new customers more than doubled
Back on growth track in all data in 2023
Digital Manager (Atreus Mandate)
Procter & Gamble Health GmbH
Consulted on digital questions and online marketing, delivered internal trainings in SEO, social marketing and e-commerce and developed SEO conceptions for different brands
Supported Google Shopping with external partners
Restructured SEA campaigns with external agencies and set up Google 360° accounts
Delivered two relaunches in cooperation with an external agency and internal technology focusing on SEO and tracking
Achieved significant CPL reduction with consistent website KPIs
Conceived an SEO content strategy for Kytta
Digital Manager (Atreus Mandate)
Merck Group
Analyzed and conceptualized digital strategies and provided hands-on online marketing consulting for brand and shopper managers in a digital-first strategy
Ran performance campaigns including SEA, social ads, native and programmatic advertising
Created and optimized SEA accounts, performed SEO analyses and onsite SEO, managed Taboola campaigns, content creation and tracking
Introduced new tracking and analytics products and new SEA steps
Improved pages per visit by over 30% and reduced the bounce rate by 25%
Launched new external campaigns
SEO & SEA Manager
Precise Hotel Group
Created and built a SEA strategy and account, optimized campaigns, performed SEO and content creation for hotels in the Precise Hotel Group
Increased conversion rates with SEA and reduced cost per conversion
Developed an SEO strategy that increased visits and conversions via SEO
Online Marketing Manager
Travel Partner
Managed online marketing for a newly opened travel platform including content creation, onsite SEO, Google SEA, Facebook advertising and social marketing
Created and optimized performance advertising campaigns
Developed a working SEO content strategy that led to a significant increase in SEA and SEO visits within the given budget
Owner / Founder
Be A Pin Up GmbH
Grew pinup-fashion portals and launched the Miss-Mole vintage store as an affiliate store
Provided online marketing consulting and freelance services for various customers
Achieved planned sales development, customer growth and rankings; closed the fashion store in December 2016 due to unexpected issues, while content platforms remain online as affiliate stores
Head of Online Marketing
Holidaypirates GmbH
Heading up an online marketing team of seven people covering affiliate, SEO, SEM, cooperations, mobile and social for eight platforms in six languages.
Doubled German SEO traffic in one year
Grew the team and expanded online marketing from one platform in one language to eight platforms in six languages
Self-employed
Pinup-Fashion
Created five internet content platforms in four languages and an affiliate fashion store for the German platform
Achieved over 200,000 page impressions per month, 800,000 Facebook fans and 100,000 Instagram followers
Senior Online Marketing Manager
Questico AG
Heading up an online marketing team of six people covering affiliate, SEO, SEM, cooperations, CRM and email marketing for six platforms in four languages across marketing, platforms, online shop and content pages.
Improved the SEA program and brought it in-house
Increased SEO traffic on all platforms
Saved the English page from a Google ban
Built external content pages and installed a CMS system
Built an affiliate program
Senior Marketing Manager
Mokono GmbH (Blog.de)
- Further development of the platform with SEO, SEM and performance and premium advertising of blogs.
- Concepting and creating a content strategy and platform for SEO content marketing
Online Marketing Manager
Qype GmbH
- Managed affiliate, SEO, SEM, new features and advertising
Online Marketing Manager
Immonet GmbH
- Built an affiliate marketing program, optimized SEO, started a SEM campaign, managed traffic and analytics
Product Manager
Immonet GmbH
- Managed cooperations, content, new features and advertising
- Created an SEO platform
Project Assistant
For Sale Digital Internet GmbH
- Worked on different online projects for Media Markt including production, monitoring, SEO, search marketing and tracking
Product Manager
QXL GmbH
- Managed category Sport for the German market
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Fashion (17 years), Retail (9 years), Media and Entertainment (7.5 years), Real Estate (3 years), Advertising (3 years), and Tourism (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25 years), Sales (17 years), Project Management (3 years), and Product Development (2 years).
Skills
E-commerce
Digital Management
Online Marketing
Seo, Sea, Campaign Management, Analytics, Conception & Creation, Crm, Social Media
Content Creation
Affiliate Marketing
Analytical Ability
Lead Generation Management
Entrepreneurialism
Strategic Planning
Digital Innovation
Product Management
Languages
Education
Hamburg University of Economics and Politics
Master of Business Administration, Entrepreneurship · Entrepreneurship · Hamburg, Germany
Hamburg University of Economics and Politics
Diploma in Business Administration, Marketing · Business Economist · Hamburg, Germany
Hermann Stitz GmbH & Co.Kg
Wholesale and Foreign Trade Clerk · Wholesale and Foreign Trade Clerk · Barsbüttel, Germany
Certifications & licenses
121Watt - Google Analytics 4 Certificate
Contentsquare Certificates
Google Ads Certificate
Google Partners Ads Certificate Basic
Profile
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