Market analysis, portfolio-fit evaluation, market sizing estimate and strategic market entry roadmap for the sustainability portfolio (including due diligence) of an international business IT and information services provider
Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage of an international sportswear manufacturer from copycat products
Oct 2021 - Present
3 years 10 months
Chemnitz, Germany
Nutrition coach
Technische Universität Chemnitz, Zentrum für Sport und Gesundheitsförderung
Point of contact for university staff and students for any nutrition questions
Designing, pricing and developing a comprehensive nutrition counseling service including nutrition calculation templates
Conducting end-to-end nutrition consultations
Sep 2021 - Present
3 years 11 months
Chemnitz, Germany
PhD candidate
Technische Universität Chemnitz, Lehrstuhl Marketing & Handelsbetriebslehre
Research interests: pricing and price models, specifics of marketing digital products and innovations (mainly health apps), context effects in market research, anomalies in consumer behavior, online market research methods
Teaching: Marketing seminar (course leader; academic research methods and thesis prep), Economics seminar (course leader; academic research methods applied to selected marketing questions), KBM practicum (co-leader; practical use of scientific methods in marketing), Marketing case study & industry project (co-leader; practical application of conjoint analyses), Sensory marketing (lecture contact; current research aspects of sensory marketing and product research), Marketing management & analysis (lecture contact and exercise leader; methods and data analysis in market research)
Additional responsibility: Consumer Insights Lab (in-house lab for behavioral research in an economic context)
Mar 2020 - Feb 2021
1 year
Consultant (Healthcare – medical technology & IT)
Homburg & Partner
Market analysis, target customer identification and segmentation, portfolio-fit evaluation and market sizing estimate for a world-leading in-vitro diagnostics manufacturer
Pricing model and pricing system design for digital products for a global leader in dialysis products and services
Value-driver analysis and competitor benchmarking to derive product and price positioning for the market launch of a SaaS solution of an international business IT provider
Value-based pricing and market launch strategy for consumables for a global leader in dialysis products and services
Value-based pricing and pricing model optimization for an EaaS and SaaS insurance services provider including sales value argumentation
Sep 2019 - Jan 2020
5 months
Research intern
Gesellschaft für Innovative Marktforschung
Project design, data collection and analysis for various clients within their point-of-sale units
Preparing and presenting project results to clients
Mar 2018 - Mar 2019
1 year 1 month
Occupational reintegration management (BEM), working student
BASF SE
Conducted a business case for the economic evaluation of BEM
Developed and evaluated questionnaires to collect data from BEM participants
Presented project results to middle management
Oct 2015 - Apr 2016
7 months
Konstanz, Germany
Research intern
Universität Konstanz, Lehrstuhl für Psychologische Methoden & Diagnostik
Collaborated on the DFG project “Forced-Choice vs. Rating-Scale in Personality Assessment”
Applied advanced psychometric analysis methods
Drafted results for academic publications
Oct 2014 - Jul 2017
2 years 10 months
Konstanz, Germany
Tutor for Statistics 1, Statistics 2, and Test Theory & Test Construction
Universität Konstanz
Prepared and led tutorial sessions
Acted as student contact for content and exam questions
Sep 2012 - Aug 2013
1 year
Federal volunteer service
Stiftung KBZO
Supported and accompanied children with disabilities in their daily school routine
Sep 2009 - Jul 2010
11 months
Ravensburg, Germany
Lunch break supervisor
Kuppelnau-Schule Ravensburg
Supervised primary school children during lunch break as part of soccer training
Jan 2009 - Present
16 years 7 months
Baindt, Germany
Ski instructor
Alpin-Team Baindt
Methodically and content-wise prepared and conducted multi-day ski courses for children and teens of various age groups
Organized and supported various club activities
Aug 2005 - Aug 2010
5 years 1 month
Baindt, Germany
Coach
Tennis-Club Baindt
Prepared and conducted trial courses for children
Organized and supported various club activities
Languages
German
Native
English
Advanced
Latin
Advanced
Education
Sep 2017 - Jul 2019
Universität Mannheim
M.Sc. in Psychology, focus on work, business and society · Psychology · Mannheim, Germany · 1.0
Oct 2013 - Aug 2017
Universität Konstanz
B.Sc. in Psychology · Psychology · Konstanz, Germany · 1.2
Sep 2004 - Jun 2012
Gymnasium Weingarten
Abitur (general university entrance qualification) · Weingarten, Germany · 1.0
Certifications & licenses
Certification as a state-certified nutrition counselor
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