Felix Lang
Freelancer / Freelance Management Consultant
Experience
Freelancer / Freelance Management Consultant
Felix Lang Consulting
- Market analysis, portfolio-fit evaluation, market model estimation, and strategic market entry roadmap for a sustainability portfolio (including due diligence) of an international business IT and information service provider
- Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage to an international sportswear manufacturer caused by copycat products
PhD Candidate
Chemnitz University of Technology, Chair of Marketing & Retail Management
- Research interests: pricing and price models, specifics of marketing digital products and innovations (especially health apps), context effects in market research, anomalies in consumer behavior, online market research methods
- Teaching: Marketing Seminar (Course leader; academic work and preparation for the final thesis), Economics Seminar (Course leader; academic work based on selected marketing questions), KBM Practicum (Co-leader; practical application of scientific methods in marketing), Marketing Case Study & Career Field Project (Co-leader; practical application of conjoint analysis), Sensory Marketing (Lecture contact; current research aspects of sensory marketing and product research), Marketing Management & Analysis (Lecture contact and exercise leader; methods and analysis in market research)
- Additional responsibility: Consumer Insights Lab (departmental lab for behavioral science research in an economic context)
Consultant (Healthcare - Medical Technology & IT)
Homburg & Partner
- Market analysis, target customer identification and segmentation, portfolio-fit evaluation, and market model estimation for a world-leading in vitro diagnostics manufacturer
- Pricing model and price-setting system for digital products for a world-leading dialysis products manufacturer and service provider
- Value driver analysis and competitor benchmarking to define product and pricing positioning for the market launch of a SaaS solution of an international business IT service provider
- Value-based pricing and market launch strategy for consumables for a world-leading dialysis products manufacturer and service provider
- Value-based pricing and pricing model optimization for an EaaS and SaaS insurance service provider, including value argumentation for sales
Research Intern
Society for Innovative Market Research
- Project design, data collection, and data analysis for various clients within their point-of-sale units
- Preparation and presentation of project results to the client
Working Student, Occupational Integration Management (BEM)
BASF SE
- Conducting a business case for the economic evaluation of BEM
- Questionnaire evaluation and design for data collection from BEM participants
- Presentation of project results to middle management
Research Internship
University of Konstanz, Chair of Psychological Methods & Diagnostics
- Contributed to the DFG project "Forced-Choice vs. Rating-Scale in Personality Assessment"
- Applied advanced psychometric analysis methods
- Drafted the results for scientific publications
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (5 years), Education (5 years), Fashion (4 years), Healthcare (1 year), Insurance (1 year), and Chemical (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Business Intelligence (6 years), Research and Development (5.5 years), Marketing (5.5 years), Strategy (5 years), and Human Resources (1 year).
Skills
- Ms Office
- R (Advanced)
- Spss (Basic)
- Mplus (Basic)
- Python (Basic)
- Php (Basic)
- Html (Basic)
Languages
Education
University of Mannheim
M.Sc. Psychology, specialization in Work, Economy and Society · Psychology · Mannheim, Germany · 1.0 (with distinction)
University of Konstanz
B.Sc. Psychology · Psychology · Konstanz, Germany · 1.2 (with distinction)
Weingarten High School
Abitur (general university entrance qualification) · Weingarten, Germany · 1.0
Certifications & licenses
State-certified Nutrition Consultant
Profile
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