Felix Lang

Freelancer / freelance management consultant

Chemnitz, Germany

Experience

Mar 2022 - Present
3 years 5 months

Freelancer / freelance management consultant

Felix Lang Consulting

  • Market analysis, portfolio-fit evaluation, market sizing estimate and strategic market entry roadmap for the sustainability portfolio (including due diligence) of an international business IT and information services provider
  • Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage of an international sportswear manufacturer from copycat products
Oct 2021 - Present
3 years 10 months
Chemnitz, Germany

Nutrition coach

Technische Universität Chemnitz, Zentrum für Sport und Gesundheitsförderung

  • Point of contact for university staff and students for any nutrition questions
  • Designing, pricing and developing a comprehensive nutrition counseling service including nutrition calculation templates
  • Conducting end-to-end nutrition consultations
Sep 2021 - Present
3 years 11 months
Chemnitz, Germany

PhD candidate

Technische Universität Chemnitz, Lehrstuhl Marketing & Handelsbetriebslehre

  • Research interests: pricing and price models, specifics of marketing digital products and innovations (mainly health apps), context effects in market research, anomalies in consumer behavior, online market research methods
  • Teaching: Marketing seminar (course leader; academic research methods and thesis prep), Economics seminar (course leader; academic research methods applied to selected marketing questions), KBM practicum (co-leader; practical use of scientific methods in marketing), Marketing case study & industry project (co-leader; practical application of conjoint analyses), Sensory marketing (lecture contact; current research aspects of sensory marketing and product research), Marketing management & analysis (lecture contact and exercise leader; methods and data analysis in market research)
  • Additional responsibility: Consumer Insights Lab (in-house lab for behavioral research in an economic context)
Mar 2020 - Feb 2021
1 year

Consultant (Healthcare – medical technology & IT)

Homburg & Partner

  • Market analysis, target customer identification and segmentation, portfolio-fit evaluation and market sizing estimate for a world-leading in-vitro diagnostics manufacturer
  • Pricing model and pricing system design for digital products for a global leader in dialysis products and services
  • Value-driver analysis and competitor benchmarking to derive product and price positioning for the market launch of a SaaS solution of an international business IT provider
  • Value-based pricing and market launch strategy for consumables for a global leader in dialysis products and services
  • Value-based pricing and pricing model optimization for an EaaS and SaaS insurance services provider including sales value argumentation
Sep 2019 - Jan 2020
5 months

Research intern

Gesellschaft für Innovative Marktforschung

  • Project design, data collection and analysis for various clients within their point-of-sale units
  • Preparing and presenting project results to clients
Mar 2018 - Mar 2019
1 year 1 month

Occupational reintegration management (BEM), working student

BASF SE

  • Conducted a business case for the economic evaluation of BEM
  • Developed and evaluated questionnaires to collect data from BEM participants
  • Presented project results to middle management
Oct 2015 - Apr 2016
7 months
Konstanz, Germany

Research intern

Universität Konstanz, Lehrstuhl für Psychologische Methoden & Diagnostik

  • Collaborated on the DFG project “Forced-Choice vs. Rating-Scale in Personality Assessment”
  • Applied advanced psychometric analysis methods
  • Drafted results for academic publications
Oct 2014 - Jul 2017
2 years 10 months
Konstanz, Germany

Tutor for Statistics 1, Statistics 2, and Test Theory & Test Construction

Universität Konstanz

  • Prepared and led tutorial sessions
  • Acted as student contact for content and exam questions
Sep 2012 - Aug 2013
1 year

Federal volunteer service

Stiftung KBZO

  • Supported and accompanied children with disabilities in their daily school routine
Sep 2009 - Jul 2010
11 months
Ravensburg, Germany

Lunch break supervisor

Kuppelnau-Schule Ravensburg

  • Supervised primary school children during lunch break as part of soccer training
Jan 2009 - Present
16 years 7 months
Baindt, Germany

Ski instructor

Alpin-Team Baindt

  • Methodically and content-wise prepared and conducted multi-day ski courses for children and teens of various age groups
  • Organized and supported various club activities
Aug 2005 - Aug 2010
5 years 1 month
Baindt, Germany

Coach

Tennis-Club Baindt

  • Prepared and conducted trial courses for children
  • Organized and supported various club activities

Languages

German
Native
English
Advanced
Latin
Advanced

Education

Sep 2017 - Jul 2019

Universität Mannheim

M.Sc. in Psychology, focus on work, business and society · Psychology · Mannheim, Germany · 1.0

Oct 2013 - Aug 2017

Universität Konstanz

B.Sc. in Psychology · Psychology · Konstanz, Germany · 1.2

Sep 2004 - Jun 2012

Gymnasium Weingarten

Abitur (general university entrance qualification) · Weingarten, Germany · 1.0

Certifications & licenses

Certification as a state-certified nutrition counselor