Felix Lang - Freelancer / freelance management consultant

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Chemnitz, Germany

Experience

Mar 2022 - Present

3 years 5 months

Freelancer / freelance management consultant

Felix Lang Consulting

Market analysis, portfolio-fit evaluation, market sizing estimate and strategic market entry roadmap for the sustainability portfolio (including due diligence) of an international business IT and information services provider
Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage of an international sportswear manufacturer from copycat products

Oct 2021 - Present

3 years 10 months

Chemnitz, Germany

Nutrition coach

Technische Universität Chemnitz, Zentrum für Sport und Gesundheitsförderung

Point of contact for university staff and students for any nutrition questions
Designing, pricing and developing a comprehensive nutrition counseling service including nutrition calculation templates
Conducting end-to-end nutrition consultations

Sep 2021 - Present

3 years 11 months

Chemnitz, Germany

PhD candidate

Technische Universität Chemnitz, Lehrstuhl Marketing & Handelsbetriebslehre

Research interests: pricing and price models, specifics of marketing digital products and innovations (mainly health apps), context effects in market research, anomalies in consumer behavior, online market research methods
Teaching: Marketing seminar (course leader; academic research methods and thesis prep), Economics seminar (course leader; academic research methods applied to selected marketing questions), KBM practicum (co-leader; practical use of scientific methods in marketing), Marketing case study & industry project (co-leader; practical application of conjoint analyses), Sensory marketing (lecture contact; current research aspects of sensory marketing and product research), Marketing management & analysis (lecture contact and exercise leader; methods and data analysis in market research)
Additional responsibility: Consumer Insights Lab (in-house lab for behavioral research in an economic context)

Mar 2020 - Feb 2021

1 year

Consultant (Healthcare – medical technology & IT)

Homburg & Partner

Market analysis, target customer identification and segmentation, portfolio-fit evaluation and market sizing estimate for a world-leading in-vitro diagnostics manufacturer
Pricing model and pricing system design for digital products for a global leader in dialysis products and services
Value-driver analysis and competitor benchmarking to derive product and price positioning for the market launch of a SaaS solution of an international business IT provider
Value-based pricing and market launch strategy for consumables for a global leader in dialysis products and services
Value-based pricing and pricing model optimization for an EaaS and SaaS insurance services provider including sales value argumentation

Sep 2019 - Jan 2020

5 months

Research intern

Gesellschaft für Innovative Marktforschung

Project design, data collection and analysis for various clients within their point-of-sale units
Preparing and presenting project results to clients

Mar 2018 - Mar 2019

1 year 1 month

Occupational reintegration management (BEM), working student

BASF SE

Conducted a business case for the economic evaluation of BEM
Developed and evaluated questionnaires to collect data from BEM participants
Presented project results to middle management

Oct 2015 - Apr 2016

7 months

Konstanz, Germany

Research intern

Universität Konstanz, Lehrstuhl für Psychologische Methoden & Diagnostik

Collaborated on the DFG project “Forced-Choice vs. Rating-Scale in Personality Assessment”
Applied advanced psychometric analysis methods
Drafted results for academic publications

Oct 2014 - Jul 2017

2 years 10 months

Konstanz, Germany

Tutor for Statistics 1, Statistics 2, and Test Theory & Test Construction

Universität Konstanz

Prepared and led tutorial sessions
Acted as student contact for content and exam questions

Sep 2012 - Aug 2013

1 year

Federal volunteer service

Stiftung KBZO

Supported and accompanied children with disabilities in their daily school routine

Sep 2009 - Jul 2010

11 months

Ravensburg, Germany

Lunch break supervisor

Kuppelnau-Schule Ravensburg

Supervised primary school children during lunch break as part of soccer training

Jan 2009 - Present

16 years 7 months

Baindt, Germany

Ski instructor

Alpin-Team Baindt

Methodically and content-wise prepared and conducted multi-day ski courses for children and teens of various age groups
Organized and supported various club activities

Aug 2005 - Aug 2010

5 years 1 month

Baindt, Germany