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Felix Lang

Freelancer / Freelance Management Consultant

Felix Lang
Chemnitz, Germany

Experience

Mar 2022 - Present
4 years

Freelancer / Freelance Management Consultant

Felix Lang Consulting

  • Market analysis, portfolio-fit evaluation, market model estimation, and strategic market entry roadmap for a sustainability portfolio (including due diligence) of an international business IT and information service provider
  • Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage to an international sportswear manufacturer caused by copycat products
Sep 2021 - Present
4 years 6 months

PhD Candidate

Chemnitz University of Technology, Chair of Marketing & Retail Management

  • Research interests: pricing and price models, specifics of marketing digital products and innovations (especially health apps), context effects in market research, anomalies in consumer behavior, online market research methods
  • Teaching: Marketing Seminar (Course leader; academic work and preparation for the final thesis), Economics Seminar (Course leader; academic work based on selected marketing questions), KBM Practicum (Co-leader; practical application of scientific methods in marketing), Marketing Case Study & Career Field Project (Co-leader; practical application of conjoint analysis), Sensory Marketing (Lecture contact; current research aspects of sensory marketing and product research), Marketing Management & Analysis (Lecture contact and exercise leader; methods and analysis in market research)
  • Additional responsibility: Consumer Insights Lab (departmental lab for behavioral science research in an economic context)
Mar 2020 - Feb 2021
1 year

Consultant (Healthcare - Medical Technology & IT)

Homburg & Partner

  • Market analysis, target customer identification and segmentation, portfolio-fit evaluation, and market model estimation for a world-leading in vitro diagnostics manufacturer
  • Pricing model and price-setting system for digital products for a world-leading dialysis products manufacturer and service provider
  • Value driver analysis and competitor benchmarking to define product and pricing positioning for the market launch of a SaaS solution of an international business IT service provider
  • Value-based pricing and market launch strategy for consumables for a world-leading dialysis products manufacturer and service provider
  • Value-based pricing and pricing model optimization for an EaaS and SaaS insurance service provider, including value argumentation for sales
Sep 2019 - Jan 2020
5 months

Research Intern

Society for Innovative Market Research

  • Project design, data collection, and data analysis for various clients within their point-of-sale units
  • Preparation and presentation of project results to the client
Mar 2018 - Mar 2019
1 year 1 month

Working Student, Occupational Integration Management (BEM)

BASF SE

  • Conducting a business case for the economic evaluation of BEM
  • Questionnaire evaluation and design for data collection from BEM participants
  • Presentation of project results to middle management
Oct 2015 - Apr 2016
7 months

Research Internship

University of Konstanz, Chair of Psychological Methods & Diagnostics

  • Contributed to the DFG project "Forced-Choice vs. Rating-Scale in Personality Assessment"
  • Applied advanced psychometric analysis methods
  • Drafted the results for scientific publications

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (5 years), Education (5 years), Fashion (4 years), Healthcare (1 year), Insurance (1 year), and Chemical (1 year).

Information Technology
Education
Fashion
Healthcare
Insurance
Chemical

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (6 years), Research and Development (5.5 years), Marketing (5.5 years), Strategy (5 years), and Human Resources (1 year).

Business Intelligence
Research and Development
Marketing
Strategy
Human Resources

Skills

  • Ms Office
  • R (Advanced)
  • Spss (Basic)
  • Mplus (Basic)
  • Python (Basic)
  • Php (Basic)
  • Html (Basic)

Languages

German
Native
English
Advanced
Latin
Advanced

Education

Sep 2017 - Jul 2019

University of Mannheim

M.Sc. Psychology, specialization in Work, Economy and Society · Psychology · Mannheim, Germany · 1.0 (with distinction)

Oct 2013 - Aug 2017

University of Konstanz

B.Sc. Psychology · Psychology · Konstanz, Germany · 1.2 (with distinction)

Sep 2004 - Jun 2012

Weingarten High School

Abitur (general university entrance qualification) · Weingarten, Germany · 1.0

Certifications & licenses

State-certified Nutrition Consultant

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Felix based?

Felix is based in Chemnitz, Germany.

What languages does Felix speak?

Felix speaks the following languages: German (Native), English (Advanced), Latin (Advanced).

How many years of experience does Felix have?

Felix has at least 7 years of experience. During this time, Felix has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Felix may not have shared all experience and actually has more experience.

What roles would Felix be best suited for?

Based on recent experience, Felix would be well-suited for roles such as: Freelancer / Freelance Management Consultant, PhD Candidate, Consultant (Healthcare - Medical Technology & IT).

What is Felix's latest experience?

Felix's most recent position is Freelancer / Freelance Management Consultant at Felix Lang Consulting.

What companies has Felix worked for in recent years?

In recent years, Felix has worked for Felix Lang Consulting, Chemnitz University of Technology, Chair of Marketing & Retail Management, and Homburg & Partner.

Which industries is Felix most experienced in?

Felix is most experienced in industries like Education, Information Technology (IT), and Fashion and Apparel. Felix also has some experience in Chemical, Healthcare, and Insurance.

Which business areas is Felix most experienced in?

Felix is most experienced in business areas like Business Intelligence, Marketing, and Research and Development (R&D). Felix also has some experience in Strategy and Planning and Human Resources (HR).

Which industries has Felix worked in recently?

Felix has recently worked in industries like Information Technology (IT), Education, and Fashion and Apparel.

Which business areas has Felix worked in recently?

Felix has recently worked in business areas like Marketing, Business Intelligence, and Strategy and Planning.

What is Felix's education?

Felix holds a Master in Psychology from University of Mannheim and a Bachelor in Psychology from University of Konstanz.

Does Felix have any certificates?

Felix has 1 certificate: State-certified Nutrition Consultant.

What is the availability of Felix?

Felix is immediately available for suitable projects.

What is the rate of Felix?

Felix's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Felix?

To hire Felix, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 660-820 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.