Felix L. - Freelancer / freelance management consultant

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Chemnitz, Germany

Experience

Mar 2022 - Present

3 years 7 months

Freelancer / freelance management consultant

Felix Lang Consulting

Market analysis, portfolio-fit evaluation, market sizing estimate and strategic market entry roadmap for the sustainability portfolio (including due diligence) of an international business IT and information services provider
Choice-based conjoint analysis to simulate market shares and willingness to pay to identify the monetary and brand damage of an international sportswear manufacturer from copycat products

Oct 2021 - Present

4 years

Chemnitz, Germany

Nutrition coach

Technische Universität Chemnitz, Zentrum für Sport und Gesundheitsförderung

Point of contact for university staff and students for any nutrition questions
Designing, pricing and developing a comprehensive nutrition counseling service including nutrition calculation templates
Conducting end-to-end nutrition consultations

Sep 2021 - Present

4 years 1 month

Chemnitz, Germany

PhD candidate

Technische Universität Chemnitz, Lehrstuhl Marketing & Handelsbetriebslehre

Research interests: pricing and price models, specifics of marketing digital products and innovations (mainly health apps), context effects in market research, anomalies in consumer behavior, online market research methods
Teaching: Marketing seminar (course leader; academic research methods and thesis prep), Economics seminar (course leader; academic research methods applied to selected marketing questions), KBM practicum (co-leader; practical use of scientific methods in marketing), Marketing case study & industry project (co-leader; practical application of conjoint analyses), Sensory marketing (lecture contact; current research aspects of sensory marketing and product research), Marketing management & analysis (lecture contact and exercise leader; methods and data analysis in market research)
Additional responsibility: Consumer Insights Lab (in-house lab for behavioral research in an economic context)

Mar 2020 - Feb 2021

1 year

Consultant (Healthcare – medical technology & IT)

Homburg & Partner

Market analysis, target customer identification and segmentation, portfolio-fit evaluation and market sizing estimate for a world-leading in-vitro diagnostics manufacturer
Pricing model and pricing system design for digital products for a global leader in dialysis products and services
Value-driver analysis and competitor benchmarking to derive product and price positioning for the market launch of a SaaS solution of an international business IT provider
Value-based pricing and market launch strategy for consumables for a global leader in dialysis products and services
Value-based pricing and pricing model optimization for an EaaS and SaaS insurance services provider including sales value argumentation

Sep 2019 - Jan 2020

5 months

Research intern

Gesellschaft für Innovative Marktforschung

Project design, data collection and analysis for various clients within their point-of-sale units
Preparing and presenting project results to clients

Mar 2018 - Mar 2019

1 year 1 month

Occupational reintegration management (BEM), working student

BASF SE

Conducted a business case for the economic evaluation of BEM
Developed and evaluated questionnaires to collect data from BEM participants
Presented project results to middle management

Oct 2015 - Apr 2016

7 months

Konstanz, Germany

Research intern

Universität Konstanz, Lehrstuhl für Psychologische Methoden & Diagnostik

Collaborated on the DFG project “Forced-Choice vs. Rating-Scale in Personality Assessment”
Applied advanced psychometric analysis methods
Drafted results for academic publications

Oct 2014 - Jul 2017

2 years 10 months

Konstanz, Germany

Tutor for Statistics 1, Statistics 2, and Test Theory & Test Construction

Universität Konstanz

Prepared and led tutorial sessions
Acted as student contact for content and exam questions

Sep 2012 - Aug 2013

1 year

Federal volunteer service

Stiftung KBZO

Supported and accompanied children with disabilities in their daily school routine

Sep 2009 - Jul 2010

11 months

Ravensburg, Germany

Lunch break supervisor

Kuppelnau-Schule Ravensburg

Supervised primary school children during lunch break as part of soccer training

Jan 2009 - Present

16 years 9 months

Baindt, Germany

Ski instructor

Alpin-Team Baindt

Methodically and content-wise prepared and conducted multi-day ski courses for children and teens of various age groups
Organized and supported various club activities

Aug 2005 - Aug 2010

5 years 1 month

Baindt, Germany