Craig W.
Fractional Operations Lead (Freelance)
Experience
Nov 2024 - Present
1 year 2 monthsBerlin, Germany
Fractional Operations Lead (Freelance)
Various Companies
- Implemented simple AI enabled low-code workflows (make.com, Claude, ChatGPT) to reduce post-production time for one podcasting client, and educated them on maintenance and building their own scenarios.
- Built simple RAG AI workflows for content creation, producing marketing copy in the voices of both the client and their business persona.
- Consolidated lead generation using low-code automation tools (Airtable, Make, Wix, Eventbrite API) for cleaner lead overview for client’s startup programs and investor relations.
Apr 2024 - Oct 2024
7 monthsBerlin, Germany
Digital Marketing Lead + Venture Support (On Purpose Associate)
NEEW Ventures + Circularity Hub
- Revised and executed marcomms strategy using in-house, AI-assisted and partner-generated content, resulting in over 90% community growth on LinkedIn in six months.
- Built content marketing processes using Make, Airtable, ChatGPT and Asana, reducing time from campaign conception to execution.
- Concepted and ran multiple LinkedIn paid ad campaigns for event promotion and workshop applications.
- Conducted research and presented findings to the executive team on internal data management and governance strategies for AI implementation.
Oct 2023 - Mar 2024
6 monthsBerlin, Germany
Innovation and Strategy Consultant (On Purpose Associate)
K’UP Strategic Consulting
- Supported the creation of a GmbH, focusing on mission, vision, development phases, sprints and content creation.
- Built a framework for digitising internal consulting methods, allowing customers to keep up to date with the progress of their consulting journey.
- Performed competitive market landscape analysis of digitised consulting services.
- Provided research and analysis support for consultants and clients on circular economy practices.
Jul 2022 - Sep 2023
1 year 3 monthsBerlin, Germany
Career Break / Mentoring / Online Learning
Parenting / ABM / Coursera
- Took the time to learn how to be a dad and husband, while reflecting on my time as a startup co-founder and determining future focus areas.
- Started volunteering as a small-business mentor for the UK-based Help to Grow programme.
- Upskilled in DataOps methodology and grew familiar with SQL and Python.
Nov 2012 - Jun 2022
9 years 8 monthsLondon, United Kingdom
Co-founder & Operations Director
Honestbrew.co.uk
- Scaled a kitchen table startup to a multi-million pound SME with over 20 headcount and 150,000 customers.
- Built and presented monthly operations dashboards and range performance reports to the board.
- Managed end-to-end logistics and fulfilment, retail strategy, inventory and purchasing departments; implemented and tracked KPIs, process improvements and review periods.
- Managed 3PL migration enabling over 200% increase in daily dispatch quantities; led tender process, negotiations, integrations and go-live within four months during mid-pandemic.
- Project-managed the setup of a micro fulfilment centre to address order bottlenecks during peak volume periods, including location sourcing, labour negotiation, software integrations and fulfilment process implementation.
- Attended industry conferences for partnership building, customer acquisition and brand awareness.
- Managed recruitment for the operations team, achieving 0% churn from January 2015 to May 2021.
Summary
I have built and optimized operations for various organizations, from scaling startups to guiding purpose-driven companies through change. I excel at creating AI-enabled workflows and operational analytics that empower data-led decision making. I also have a solid track record of streamlining marketing processes and building efficient digital frameworks that support growth and impact.
I am passionate about mentoring teams and developing practical solutions that simplify complex challenges. I blend operational expertise with a hands-on approach, focusing on clear communication and sustainable results.
Languages
English
NativeGerman
AdvancedFrench
AdvancedEducation
Sep 2010 - May 2011
London School of Economics and Political Science
MSc Global History · Global History · London, United Kingdom
Sep 2009 - May 2010
University of Wrocław
MA Global Studies, International Relations · International Relations · Wrocław, Poland
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