Craig Willmott - Fractional Operations Lead (Freelance)

Q: Where is Craig based?

Craig is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Craig speak?

Craig speaks the following languages: German (Advanced), English (Advanced), French (Advanced) .

Q: How many years of experience does Craig have?

Craig has at least 13 years of experience. During this time, Craig has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 2 years and 3 months . Note that Craig may not have shared all experience and actually has more experience.

Q: What is Craig's latest experience?

Craig's most recent position is Fractional Operations Lead (Freelance) at Various Companies .

Q: What companies has Craig worked for in recent years?

In recent years, Craig has worked for Various Companies , NEEW Ventures + Circularity Hub , K’UP Strategic Consulting , Association of Business Mentors (ABM) , and Parenting / ABM / Coursera .

Q: Which industries is Craig most experienced in?

Craig is most experienced in industries like Food and Beverage , Retail , and Professional Services . Craig also has some experience in Education .

Q: Which business areas is Craig most experienced in?

Craig is most experienced in business areas like Operations , Project Management , and Supply Chain Management . Craig also has some experience in Strategy and Planning , Information Technology (IT) , and Marketing .

Q: Which industries has Craig worked in recently?

Craig has recently worked in industries like Food and Beverage , Retail , and Professional Services .

Q: Which business areas has Craig worked in recently?

Craig has recently worked in business areas like Operations , Project Management , and Supply Chain Management .

Recommended expert

Berlin, Germany

Experience

Nov 2024 - Present

1 year 4 months

Fractional Operations Lead (Freelance)

Various Companies

Implemented simple AI enabled low-code workflows (make.com, Claude, ChatGPT) to reduce post-production time for one podcasting client, and educated them on maintenance and building their own scenarios.
Built simple RAG AI workflows for content creation, producing marketing copy in the voices of both the client and their business persona.
Consolidated lead generation using low-code automation tools (Airtable, Make, Wix, Eventbrite (api)) for cleaner lead overview for client’s startup programs and investor relations.

Apr 2024 - Oct 2024

7 months

Berlin, Germany

Digital Marketing Lead + Venture Support (On Purpose Associate)

NEEW Ventures + Circularity Hub

Revised and executed marcomms strategy using in-house, AI-assisted and partner-generated content leading to over 90% community growth on LinkedIn in six months.
Built content marketing processes using Make, Airtable, ChatGPT and Asana, reducing time from campaign conception to execution.
Concepted and ran multiple LinkedIn paid ad campaigns for event promotion and workshop applications.
Conducted research and presented findings to the executive team on internal data management and governance strategies for AI implementation.

Oct 2023 - Mar 2024

6 months

Berlin, Germany

Innovation and Strategy Consultant (On Purpose Associate)

K’UP Strategic Consulting

Supported the creation of a GmbH, focusing on mission, vision, development phases, sprints and content creation.
Built a framework for digitising internal consulting methods, allowing customers to keep up to date with the progress of their consulting journey.
Performed competitive market landscape analysis of digitised consulting services.
Provided research and analysis support for consultants and clients on circular economy practices.

Jul 2022 - Present

3 years 8 months

Mentor

Association of Business Mentors (ABM)

Volunteer as part of the UK-based Help to Grow program, mentoring operations leaders to deliver sustainable growth to their businesses.

Jul 2022 - Sep 2023

1 year 3 months

Berlin, Germany

Career Break / Mentoring / Online Learning

Parenting / ABM / Coursera

Took the time to learn how to be a dad and husband, while reflecting on time as a startup co-founder and determining next focus areas.
Started volunteering as a small-business mentor for the UK-based Help to Grow programme.
Upskilled in DataOps methodology, and grew familiar with SQL and Python.

Nov 2012 - Jun 2022

9 years 8 months

London, United Kingdom

Co-founder & Operations Director

honestbrew.co.uk

Scaled a kitchen table startup to a multi-million pound SME with over 20 headcount and 150k customers alongside three co-founders.
Built and presented monthly operations dashboards and range performance reports to the board.
Managed end-to-end logistics and fulfilment, retail strategy, inventory and purchasing departments; implemented and tracked KPIs, process improvements and review periods.
Managed 3PL migration, enabling over 200% increase in daily dispatch quantities by running a tender, negotiating, setting up processes and integrations, and going live within four months during Q2–Q3 2020.
Project-managed setup of a micro-fulfilment centre to cope with peak order volumes by sourcing location and labour, setting up software integrations, and implementing fulfilment processes to ensure timely dispatch and high customer satisfaction.
Attended industry conferences for partnership building, customer acquisition and brand awareness.
Managed recruitment for the operations team, achieving 0% churn from January 2015 to May 2021.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Food and Beverage (9.5 years), Retail (9.5 years), Professional Services (3.5 years), and Education (1 year).

Food and Beverage

Retail

Professional Services

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Operations (13.5 years), Project Management (9.5 years), Supply Chain Management (9.5 years), Strategy (3.5 years), Information Technology (2.5 years), and Marketing (2 years).

Operations

Project Management

Supply Chain Management

Strategy

Information Technology

Marketing

Summary

Strategic ops leader with 10+ years scaling startup operations, leading diverse teams, and implementing AI automations. Proven in change management, multi-level stakeholder relations, and building ops analytics for data-led decision making. Experienced in mentoring teams and delivering impact in purpose-driven organizations.

Skills

Proficient In Google Workspace, Microsoft 365, Agile Methodologies, Various Pm Tools (Trello, Asana, Monday, Slack, Miro, Notion), Automation/integration Tools (Zapier, Make), Ai (Chatgpt, Claude), Cms (Wordpress, Wix), Ecom Platforms (Woocommerce, Shopify).

Languages

German

Advanced

English

Advanced

French

Advanced

Education

Sep 2010 - May 2011

London School of Economics and Political Science

MSc Global History, Erasmus Mundus Global Studies · Global History · London, United Kingdom

Sep 2009 - May 2010

University of Wrocław

MA Global Studies, International Relations, Erasmus Mundus Global Studies · Global Studies, International Relations · Wrocław, Poland

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Craig based?

Craig is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Craig speak?

Craig speaks the following languages: German (Advanced), English (Advanced), French (Advanced).

How many years of experience does Craig have?

Craig has at least 13 years of experience. During this time, Craig has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 3 months. Note that Craig may not have shared all experience and actually has more experience.

What roles would Craig be best suited for?

Based on recent experience, Craig would be well-suited for roles such as: Fractional Operations Lead (Freelance), Digital Marketing Lead + Venture Support (On Purpose Associate), Innovation and Strategy Consultant (On Purpose Associate).

What is Craig's latest experience?

Craig's most recent position is Fractional Operations Lead (Freelance) at Various Companies.

What companies has Craig worked for in recent years?

In recent years, Craig has worked for Various Companies, NEEW Ventures + Circularity Hub, K’UP Strategic Consulting, Association of Business Mentors (ABM), and Parenting / ABM / Coursera.

Which industries is Craig most experienced in?

Craig is most experienced in industries like Food and Beverage, Retail, and Professional Services. Craig also has some experience in Education.

Which business areas is Craig most experienced in?

Craig is most experienced in business areas like Operations, Project Management, and Supply Chain Management. Craig also has some experience in Strategy and Planning, Information Technology (IT), and Marketing.

Which industries has Craig worked in recently?

Craig has recently worked in industries like Food and Beverage, Retail, and Professional Services.

Which business areas has Craig worked in recently?

Craig has recently worked in business areas like Operations, Project Management, and Supply Chain Management.

What is Craig's education?

Craig holds a Master in Global History from London School of Economics and Political Science and a Master in Global Studies, International Relations from University of Wrocław.

What is the availability of Craig?

Craig is immediately available part-time for suitable projects.

What is the rate of Craig?

Craig's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.