Christine (Susanne) Vogt
Business Development Manager
Experience
Business Development Manager
youtiful GmbH / cang.eco
- Developed & executed the brand strategy of the new company branch cang.eco
- Planned and executed team workshops
- Conducted user & competitor research
- Led CRM & email marketing including promotions, strategic partnerships & SEO
- Increased email marketing sales by 80% within 2 months
- Implemented & improved email automations by analysing user behaviour
- Built and led a new interdisciplinary team of four to develop the brand and omnichannel marketing
- Recruited, onboarded and trained new team members
- Independently improved the social media ROAS by 70% within 4 months
- Managed a monthly cross-platform ad budget of €10,000
- Implemented Google Shopping and executed SEO for all product pages
- Initiated and managed product photoshootings to increase marketing success including budgeting
- Hosted Instagram Live talks with business partners
Digital Marketing & Projectmanager
VVS Vogt GmbH
- Currently supporting the C-suite with various marketing tasks such as e-mail marketing
- Supported the CEO as a sales assistant on trade fairs starting with the age of 18
- Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google Ads setup followed by a 5-month timeline
- Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company
- Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting
- Managed relationships with key stakeholders and worked closely with the tax office
Volunteer Digital Marketing Manager
Veasy
- Developed and executed a digital marketing strategy including Google Analytics setup & Google Ads setup and gained 3,000 website users and 20 conversions within 2 weeks with a €250 budget
- Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks
Marketing Consultant
SaleSide Consulting
- Supported the team within a digital growth strategy for a high-value finance product for Germany’s most famous female financial advisor
- Implemented Google & social media ads and managed the Facebook account
- Coordinated and executed a CRM software project with software developers, B2B clients and software users
- Designed an action plan with future steps for the CRM software project and presented it to the CEO to enable his company to finalise the project
Member of Student Committee
Harbour.Space University
- Organised the graduation ceremony in 2019, including budget management followed by university standards
Voluntary Work
VVS Vogt GmbH
- Trained new staff members and handled the receivables accounting
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (7.5 years), Retail (1 year), Banking and Finance (1 year), and Education (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (7 years), Project Management (7 years), Accounting (1.5 years), Human Resources (1 year), Strategy (1 year), and Business Intelligence (0.5 years).
Summary
I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. Certified in project management, I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.
Languages
Education
Harbour.Space University
Master of Business Administration, High-Tech Entrepreneurship · Business Administration, High-Tech Entrepreneurship · Barcelona, Spain · A-
San Diego State University
San Diego, United States
Fachhochschule Hannover, University of Applied Sciences and Arts
Bachelor of Science, Business Administration · Business Administration · Hanover, Germany · B+
Certifications & licenses
200h Certified Yoga Teacher
Scrum Master Certification
Google Analytics Advanced Individual Qualification
Project Management Certification
Profile
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