Christine (Susanne) Vogt
Business Development Manager
Experience
Jul 2020 - Aug 2021
1 year 2 months Barcelona, Spain
Business Development Manager
youtiful GmbH/ cang.eco
- Developed & executed the brand strategy of the new company branch cang.eco
- Planned and executed team workshops
- Conducted user- & competitor research
- Lead CRM & Email-Marketing incl. Promotions, Strategic Partnerships & SEO
- Increased E-Mail Marketing Sales by 80% within 2 month
- Implemented & improved E-Mail automations by analysing user behaviour
- Built and lead a new interdisciplinary team of four to develop the brand and omni-channel marketing
- Recruited, onboarded and trained new team members
- Independently improved the social media ROAS by 70% within 4 month
- Managed a monthly cross-platform ad budget of 10.000€
- Implemented Google Shopping and executed SEO for all product pages
- Initiated and managed product Fotoshootings to increase marketing success including budgeting
- Hosting Instagram Live talks with Business Partners
Nov 2019 - Present
5 years 6 months Wolfenbüttel, Germany
Digital Marketing & Project Manager
VVS Vogt GmbH
- Currently supporting the C-suite with various marketing tasks such as E-Mail Marketing
- Supported the CEO as a sales assistant on trade fairs starting with the age of 18
- Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google ads setup followed by a 5-month timeline
- Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company
- Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting
- Managed relationships with key stakeholders and worked closely with the tax office
Apr 2019 - Sep 2019
6 months Barcelona, Spain
Volunteer Digital Marketing Manager
Veasy
- Developed and executed a digital marketing strategy incl. Google Analytics set-up & Google ads setup and gained 3000 website users and 20 conversions within 2 weeks and a 250€ budget
- Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks
Mar 2019 - Mar 2020
1 year 1 month Barcelona, Spain
Marketing Consultant
SaleSide Consulting
- Supported the team within a digital growth strategy for a high-value finance product for Germany's most famous female financial advisor
- Implemented Google- & social media ads and managed the Facebook account
- Coordinated and executed a CRM software project with software developers, B2B clients and software users
- Designed an action plan with future steps for the CRM software project, and presented it to the CEO to enable his company in finalising the project
Mar 2019 - Sep 2019
7 months Barcelona, Spain
Member of Student Committee
Harbour.Space University
- Organised the graduation ceremony in 2019, including budget management followed by university standards
Jul 2018 - Oct 2019
1 year 4 months Wolfenbüttel, Germany
Voluntary Work
VVS Vogt GmbH
- Trained new staff members and handled the receivables accounting
Jan 2011 - Jul 2018
6 years 7 months Wolfenbüttel, Germany
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VVS Vogt GmbH
Summary
I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. Certified in project management, I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.
My fluency in German and English enables me to work in international teams.
Open for positions in Barcelona or remotely for the DACH Region.
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Sep 2018 - Sep 2019
Harbour.Space University
Master of Business Administration in High-Tech Entrepreneurship · Barcelona, Spain · A- and 76 ECTS
Aug 2015 - Dec 2015
San Diego State University
Exchange Student · San Diego, United States
Sep 2013 - Aug 2017
Fachhochschule Hannover, University of Applied Sciences and Arts
B.Sc. Business Administration · Hanover, Germany · B+ and 240 ECTS
Certifications & licenses
Yoga Teacher
Scrum Master Certification
Scrum
Google Analytics Advanced Individual Qualification
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