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Christine (Susanne) Vogt

Business Development Manager

Christine Vogt
Barcelona, Spain

Experience

Jul 2020 - Aug 2021
1 year 2 months
Barcelona, Spain

Business Development Manager

youtiful GmbH / cang.eco

  • Developed & executed the brand strategy of the new company branch cang.eco
  • Planned and executed team workshops
  • Conducted user & competitor research
  • Led CRM & email marketing including promotions, strategic partnerships & SEO
  • Increased email marketing sales by 80% within 2 months
  • Implemented & improved email automations by analysing user behaviour
  • Built and led a new interdisciplinary team of four to develop the brand and omnichannel marketing
  • Recruited, onboarded and trained new team members
  • Independently improved the social media ROAS by 70% within 4 months
  • Managed a monthly cross-platform ad budget of €10,000
  • Implemented Google Shopping and executed SEO for all product pages
  • Initiated and managed product photoshootings to increase marketing success including budgeting
  • Hosted Instagram Live talks with business partners
Nov 2019 - Present
6 years 3 months
Wolfenbüttel, Germany

Digital Marketing & Projectmanager

VVS Vogt GmbH

  • Currently supporting the C-suite with various marketing tasks such as e-mail marketing
  • Supported the CEO as a sales assistant on trade fairs starting with the age of 18
  • Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google Ads setup followed by a 5-month timeline
  • Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company
  • Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting
  • Managed relationships with key stakeholders and worked closely with the tax office
Apr 2019 - Sep 2019
6 months
Barcelona, Spain

Volunteer Digital Marketing Manager

Veasy

  • Developed and executed a digital marketing strategy including Google Analytics setup & Google Ads setup and gained 3,000 website users and 20 conversions within 2 weeks with a €250 budget
  • Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks
Mar 2019 - Mar 2020
1 year 1 month
Barcelona, Spain

Marketing Consultant

SaleSide Consulting

  • Supported the team within a digital growth strategy for a high-value finance product for Germany’s most famous female financial advisor
  • Implemented Google & social media ads and managed the Facebook account
  • Coordinated and executed a CRM software project with software developers, B2B clients and software users
  • Designed an action plan with future steps for the CRM software project and presented it to the CEO to enable his company to finalise the project
Mar 2019 - Sep 2019
7 months
Barcelona, Spain

Member of Student Committee

Harbour.Space University

  • Organised the graduation ceremony in 2019, including budget management followed by university standards
Jul 2018 - Oct 2019
1 year 4 months
Wolfenbüttel, Germany

Voluntary Work

VVS Vogt GmbH

  • Trained new staff members and handled the receivables accounting

Summary

I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. Certified in project management, I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.

Languages

German
Advanced
English
Advanced

Education

Sep 2018 - Sep 2019

Harbour.Space University

Master of Business Administration, High-Tech Entrepreneurship · Business Administration, High-Tech Entrepreneurship · Barcelona, Spain · A-

Aug 2015 - Dec 2015

San Diego State University

San Diego, United States

Sep 2013 - Aug 2017

Fachhochschule Hannover, University of Applied Sciences and Arts

Bachelor of Science, Business Administration · Business Administration · Hanover, Germany · B+

Certifications & licenses

200h Certified Yoga Teacher

Scrum Master Certification

Google Analytics Advanced Individual Qualification

Project Management Certification

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