Christine (Susanne) Vogt

Business Development Manager

Barcelona, Spain

Experience

Jul 2020 - Aug 2021
1 year 2 months
Barcelona, Spain

Business Development Manager

youtiful GmbH/ cang.eco

Sustainable Marketplace for household, beauty and personal care.

  • Developed & executed the brand strategy of the new company branch cang.eco.
  • Planned and executed team workshops.
  • Conducted user- & competitor research.
  • Lead CRM & Email-Marketing incl. Promotions, Strategic Partnerships & SEO.
  • Increased E-Mail Marketing Sales by 80% within 2 month.
  • Implemented & improved E-Mail automations by analysing user behaviour.
  • Built and lead a new interdisciplinary team of four to develop the brand and omni-channel marketing.
  • Recruited, onboarded and trained new team members.
  • Independently improved the social media ROAS by 70% within 4 month.
  • Managed a monthly cross-platform ad budget of 10.000€.
  • Implemented Google Shopping and executed SEO for all product pages.
  • Initiated and managed product Fotoshootings to increase marketing success including budgeting.
  • Hosting Instagram Live talks with Business Partners.
Nov 2019 - Present
5 years 9 months
Wolfenbüttel, Germany

Digital Marketing & Projectmanager

VVS Vogt GmbH

Local market leader in the renewable heating system service sector.

  • Currently supporting the C-suite with various marketing tasks such as E-Mail Marketing.
  • Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google ads setup followed by a 5-month timeline.
  • Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company.
  • Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting.
  • Managed relationships with key stakeholders and worked closely with the tax office.
Apr 2019 - Sep 2019
6 months
Barcelona, Spain

Volunteer Digital Marketing Manager

Veasy

Start-up aiming to simplify the bureaucratic process of getting the student visa.

  • Developed and executed a digital marketing strategy incl. Google Analytics set-up & Google ads setup and gained 3000 website users and 20 conversions within 2 weeks and a 250€ budget.
  • Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks.
Mar 2019 - Mar 2020
1 year 1 month
Barcelona, Spain

Marketing Consultant

SaleSide Consulting

Boutique growth agency.

  • Supported the team within a digital growth strategy for a high-value finance product for Germany’s most famous female financial advisor.
  • Implemented Google- & social media ads and managed the Facebook account.
  • Coordinated and executed a CRM software project with software developers, B2B clients and software users.
  • Designed an action plan with future steps for the CRM software project, and presented it to the CEO to enable his company in finalising the project.
Mar 2019 - Sep 2019
7 months
Barcelona, Spain

Member of Student Committee

Harbour.Space University

  • Organised the graduation ceremony in 2019, including budget management followed by university standards.
Jul 2018 - Oct 2019
1 year 4 months
Wolfenbüttel, Germany

Voluntary Work

VVS Vogt GmbH

  • Trained new staff members and handled the receivables accounting.
Jan 2011 - Jul 2018
6 years 7 months
Wolfenbüttel, Germany

Sales Assistant

VVS Vogt GmbH

  • Supported the CEO as a sales assistant on trade fairs starting with the age of 18.

Summary

I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.

Languages

German
Native
English
Advanced

Education

Sep 2018 - Sep 2019

Harbour.Space University

Master of Business Administration, High-Tech Entrepreneurship · Business Administration · Barcelona, Spain

Aug 2015 - Dec 2015

San Diego State University

San Diego, United States

Sep 2013 - Aug 2017

Fachhochschule Hannover, University of Applied Sciences and Arts

B.Sc. Business Administration · Business Administration · Hanover, Germany

Certifications & licenses

200h Certified Yoga Teacher

Scrum Master Certification

Google Analytics Advanced Individual Qualification

Google