Recommended expert
Christine (Susanne) Vogt
Business Development Manager
Experience
Jul 2020 - Aug 2021
1 year 2 monthsBarcelona, Spain
Business Development Manager
youtiful GmbH / cang.eco
- Developed & executed the brand strategy of the new company branch cang.eco
- Planned and executed team workshops
- Conducted user & competitor research
- Led CRM & email marketing including promotions, strategic partnerships & SEO
- Increased email marketing sales by 80% within 2 months
- Implemented & improved email automations by analysing user behaviour
- Built and led a new interdisciplinary team of four to develop the brand and omnichannel marketing
- Recruited, onboarded and trained new team members
- Independently improved the social media ROAS by 70% within 4 months
- Managed a monthly cross-platform ad budget of €10,000
- Implemented Google Shopping and executed SEO for all product pages
- Initiated and managed product photoshootings to increase marketing success including budgeting
- Hosted Instagram Live talks with business partners
Nov 2019 - Present
6 years 3 monthsWolfenbüttel, Germany
Digital Marketing & Projectmanager
VVS Vogt GmbH
- Currently supporting the C-suite with various marketing tasks such as e-mail marketing
- Supported the CEO as a sales assistant on trade fairs starting with the age of 18
- Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google Ads setup followed by a 5-month timeline
- Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company
- Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting
- Managed relationships with key stakeholders and worked closely with the tax office
Apr 2019 - Sep 2019
6 monthsBarcelona, Spain
Volunteer Digital Marketing Manager
Veasy
- Developed and executed a digital marketing strategy including Google Analytics setup & Google Ads setup and gained 3,000 website users and 20 conversions within 2 weeks with a €250 budget
- Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks
Mar 2019 - Mar 2020
1 year 1 monthBarcelona, Spain
Marketing Consultant
SaleSide Consulting
- Supported the team within a digital growth strategy for a high-value finance product for Germany’s most famous female financial advisor
- Implemented Google & social media ads and managed the Facebook account
- Coordinated and executed a CRM software project with software developers, B2B clients and software users
- Designed an action plan with future steps for the CRM software project and presented it to the CEO to enable his company to finalise the project
Mar 2019 - Sep 2019
7 monthsBarcelona, Spain
Member of Student Committee
Harbour.Space University
- Organised the graduation ceremony in 2019, including budget management followed by university standards
Jul 2018 - Oct 2019
1 year 4 monthsWolfenbüttel, Germany
Voluntary Work
VVS Vogt GmbH
- Trained new staff members and handled the receivables accounting
Summary
I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. Certified in project management, I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.
Languages
German
AdvancedEnglish
AdvancedEducation
Sep 2018 - Sep 2019
Harbour.Space University
Master of Business Administration, High-Tech Entrepreneurship · Business Administration, High-Tech Entrepreneurship · Barcelona, Spain · A-
Aug 2015 - Dec 2015
San Diego State University
San Diego, United States
Sep 2013 - Aug 2017
Fachhochschule Hannover, University of Applied Sciences and Arts
Bachelor of Science, Business Administration · Business Administration · Hanover, Germany · B+
Certifications & licenses
200h Certified Yoga Teacher
Scrum Master Certification
Google Analytics Advanced Individual Qualification
Project Management Certification
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