Christine (Susanne) Vogt
Business Development Manager
Experience
Jul 2020 - Aug 2021
1 year 2 months Barcelona, Spain
Business Development Manager
youtiful GmbH/ cang.eco
Sustainable Marketplace for household, beauty and personal care.
- Developed & executed the brand strategy of the new company branch cang.eco.
- Planned and executed team workshops.
- Conducted user- & competitor research.
- Lead CRM & Email-Marketing incl. Promotions, Strategic Partnerships & SEO.
- Increased E-Mail Marketing Sales by 80% within 2 month.
- Implemented & improved E-Mail automations by analysing user behaviour.
- Built and lead a new interdisciplinary team of four to develop the brand and omni-channel marketing.
- Recruited, onboarded and trained new team members.
- Independently improved the social media ROAS by 70% within 4 month.
- Managed a monthly cross-platform ad budget of 10.000€.
- Implemented Google Shopping and executed SEO for all product pages.
- Initiated and managed product Fotoshootings to increase marketing success including budgeting.
- Hosting Instagram Live talks with Business Partners.
Nov 2019 - Present
5 years 9 months Wolfenbüttel, Germany
Digital Marketing & Projectmanager
VVS Vogt GmbH
Local market leader in the renewable heating system service sector.
- Currently supporting the C-suite with various marketing tasks such as E-Mail Marketing.
- Initiated, developed, and executed the creation of a new website including SEO, Google Analytics & Google ads setup followed by a 5-month timeline.
- Led and executed a CRM software implementation project until closure in close cooperation with the software provider and the software service company.
- Coordinated trade fair projects through the year with up to 30 trade fairs in northern Germany including budgeting.
- Managed relationships with key stakeholders and worked closely with the tax office.
Apr 2019 - Sep 2019
6 months Barcelona, Spain
Volunteer Digital Marketing Manager
Veasy
Start-up aiming to simplify the bureaucratic process of getting the student visa.
- Developed and executed a digital marketing strategy incl. Google Analytics set-up & Google ads setup and gained 3000 website users and 20 conversions within 2 weeks and a 250€ budget.
- Created an action plan based on analysed Google Analytics data and increased conversion rate by 20% within 4 weeks.
Mar 2019 - Mar 2020
1 year 1 month Barcelona, Spain
Marketing Consultant
SaleSide Consulting
Boutique growth agency.
- Supported the team within a digital growth strategy for a high-value finance product for Germany’s most famous female financial advisor.
- Implemented Google- & social media ads and managed the Facebook account.
- Coordinated and executed a CRM software project with software developers, B2B clients and software users.
- Designed an action plan with future steps for the CRM software project, and presented it to the CEO to enable his company in finalising the project.
Mar 2019 - Sep 2019
7 months Barcelona, Spain
Member of Student Committee
Harbour.Space University
- Organised the graduation ceremony in 2019, including budget management followed by university standards.
Jul 2018 - Oct 2019
1 year 4 months Wolfenbüttel, Germany
Voluntary Work
VVS Vogt GmbH
- Trained new staff members and handled the receivables accounting.
Jan 2011 - Jul 2018
6 years 7 months Wolfenbüttel, Germany
Sales Assistant
VVS Vogt GmbH
- Supported the CEO as a sales assistant on trade fairs starting with the age of 18.
Summary
I am an open-minded and goal-oriented all-round Digital Marketing & Branding talent, with a passion for agile work and a proven ability in strategic planning, developing, and delivering complex digital projects. I am a creative individual who brings structure and optimisation to digital processes. Developing the whole Brand Strategy for cang.eco made me find my deep interest in Branding. I succeed in consulting positions, project management and digital media management.
Languages
German
Native
English
Advanced
Education
Sep 2018 - Sep 2019
Harbour.Space University
Master of Business Administration, High-Tech Entrepreneurship · Business Administration · Barcelona, Spain
Aug 2015 - Dec 2015
San Diego State University
San Diego, United States
Sep 2013 - Aug 2017
Fachhochschule Hannover, University of Applied Sciences and Arts
B.Sc. Business Administration · Business Administration · Hanover, Germany
Certifications & licenses
200h Certified Yoga Teacher
Scrum Master Certification
Google Analytics Advanced Individual Qualification
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