Christian W.

Content Specialist for IT and High Tech

Hallbergmoos, Germany

Experience

Munich, Germany

PR Traineeship

HighTech Marketing

Freelance Work

PUBLISH BENEFIT! / Der Textperte

  • Researching and writing a wide range of texts for PR, internal and external corporate communication, and marketing (technical articles, press releases, case studies, brochures, web copy, blog posts, newsletters, social media posts, etc.)

  • Training for creative writing

  • Creating user reports, technical articles, press releases, interviews, and blog posts for clients such as Fujitsu, TDS, MVTec, OpenText, Adito, KPS, Blue Yonder, Salsify, TOPIX, HERE, FNT, ForgeRock on topics like IT services, server hardware, storage, IT infrastructures, machine vision, AI, ERP, ECM, EIM, CRM, and e-commerce

  • Writing case studies for Bitdefender, Aruba Networks, Versatel, Clearswift, Schneider Electric, and others

  • Writing technical articles and press releases on new WLAN standards, in-memory technology, human MES, BYOD, customer engagement, and business analytics

  • Press relations for the German Testing Board (GTB)

  • Creating interviews, press releases, technical articles, and whitepapers on CRM, business intelligence, industrial security, and data center technologies

  • Press relations for yavalu (PR planning, writing press releases and technical articles, maintaining journalist contacts)

  • Writing academic interviews for the Robert Pfleger Research Award

  • Localizing press releases for a major US translation service provider

  • Designing and developing teaching materials on behalf of the Siemens Foundation

  • Press relations for the Diesel Medal awards (interviews and profiles on innovations)

  • Creating a whitepaper on CRM

  • Press relations for the packaging machine manufacturer Multivac

  • Creating case studies and technical articles for NetApp

  • Leading professional workshops on creative writing and PR seminars at the Munich Marketing Academy and the startup & career center ecomex

Summary

Powerful texts are the key to successful corporate communication. That's my credo. For 25 years, I've written "words that move money" for a variety of technology companies – and I'd be happy to do the same for you. Whether for press, PR or marketing – I explain your product benefits and communicate your messages – targeted – understandable – customer-oriented – tech-savvy.

Languages

German
Native
English
Advanced
French
Elementary

Education

Bavarian Academy for Advertising and Marketing

Diploma in PR Specialist (BAW) · Munich, Germany

German Academy for Public Relations

PR Consultant (DAPR) · Frankfurt, Germany

PR Traineeship

Junior PR Consultant

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