Christian Frey
Self-employed
Experience
Jul 2012 - Present
13 years 1 month Augsburg, Germany
Self-employed
etabits GmbH
- Founded and built IoT business (until 2022)
- Founded and built an online shop (until 2020)
- Marketing services for companies (since 2012)
- Software and automation solutions for marketing/sales (since 2022)
- Marketing measures in three-tier distribution
- Lead management
- Concept and implementation of Shopware shop system (B2C)
- Concept and implementation support for Shopware (B2B)
- Concept and implementation of social media strategy
- Introduction of PIM system (product information management)
- Process including system landscape for certification training
- Various low-code software development projects
- Configuration and automation (workflows and interfaces) for CRM systems
- SEO measures
- SEA campaigns on Google, Bing, Amazon
- Built IoT business (GPS tracker including app and subscription model)
- Concept and implementation of KPI dashboard for digital marketing
- Concept and implementation of websites based on WordPress and Typo3
Apr 2011 - Jun 2012
1 year 3 monthsManaging Director
kaltner kataloge GmbH, advertising and communications agency
- Further development of the agency's product portfolio
- Client support and management of marketing projects
- Acquisition of new clients and partnerships
- Ensuring order quality (customer satisfaction, profitability)
- Staff management and development
May 2007 - Mar 2011
3 years 11 monthsMarketing/Project Manager
kaltner kataloge GmbH, advertising and communications agency
- Planning and implementation of marketing activities
- Preparing proposals, project management, and order controlling
- Active consulting and support of clients
- Managing the team and external service providers
Jun 2000 - Apr 2006
5 years 11 monthsMarketing Manager
kaltnermedia GmbH, advertising and communications agency
- Designing trade marketing measures
- Creative implementation (text and graphics)
- Selecting, commissioning, and briefing service providers
Jul 1996 - Aug 1997
1 year 2 monthsIndustrial Mechanic for Machine and System Technology
MAN Roland Druckmaschinen AG, mechanical engineering
- Assembling modules and components on rotary printing presses
Languages
German
Native
English
Intermediate
Education
Apr 2006 - Apr 2007
Bayerische Akademie Für Werbung Und Marketing E.V.
Marketing Communications Specialist (BAW) · Munich, Germany
Sep 1998 - Jul 2000
WEKA Fachverlag Für Technische Führungskräfte
Business Administrator · Marketing Communication · Augsburg, Germany
Sep 1993 - Jul 1996
MAN Roland Druckmaschinen AG
Industrial Mechanic · Machine and System Engineering · Augsburg, Germany
Certifications & licenses
Marketing Communications Specialist (BAW)
Bavarian Academy for Advertising and Marketing e.V.
Driver’s License Class B
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