Bean Stock

Account Manager & Circle Lead

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Berlin, Germany

Experience

Jun 2024 - Present
1 year 8 months
Berlin, Germany

Account Manager & Circle Lead

Charles & Charlotte GmbH

  • Responsible for distribution strategies and adapting series, format, and video content for social media
  • Strategic client consulting and development of holistic social media strategies for national and international clients
  • Development of social-first campaigns and formats focusing on relevance, storytelling, and community building
  • Leading an interdisciplinary team within a self-organized agency structure
  • Responsible for budget planning, timelines, and resource management
  • End-to-end project management across all phases - from kick-off to roll-out
Jan 2022 - Mar 2022
3 months
Berlin, Germany

Client Manager

sapera GmbH

  • Project management: Structured control of budgets, timelines, resources, and interdisciplinary teams
  • Strategic consulting in brand strategy, visual storytelling, and digital communication
  • Concept & storytelling: Creative concept development, format development, and community-oriented communication
  • Leading and coordinating internal and external stakeholders within complex project structures
  • Campaign production: Organizing content productions and supervising sets
  • Leading and coordinating the development of a new design system for an international client
  • Responsible for budget planning, project control, and reporting
Sep 2018 - Dec 2021
3 years 4 months
Berlin, Germany

Brand Account Manager & Junior Brand Account Manager

Buzzbird GmbH

Nov 2017 - May 2018
7 months
Berlin, Germany

Junior Key Account Manager

Buying Show GmbH

  • Data-driven analysis and optimization of campaigns (reporting, KPIs, and deriving recommendations for action)
  • Scaling a national campaign budget from €450,000 to €1.2 million
  • Communication and management of top creators

Summary

Responsible for distribution strategies and adapting series, format, and video content for social media.

I advise clients in social media and digital communication strategically, in a structured way, and with a clear sense of relevance. With experience leading interdisciplinary teams and optimizing processes, I guide projects from concept to execution. I develop cross-platform formats and social-first campaigns that tell brand stories and topics in a way that resonates with the target audience and make them visible in a cultural context - with a deep understanding of pop, sub, and internet culture.

Skills

  • Strategy: Developing Brand, Communication, And Channel Strategies With A Focus On Social Media
  • Social Media & Distribution: Creator Management, Performance Analysis, And Optimization Of Distribution Measures
  • Account Management: Strategic Client Consulting And Relationship Management
  • Project Management: Structured Control Of Budgets, Timelines, Resources, And Interdisciplinary Teams
  • Concept & Storytelling: Creative Concept Development, Format Development, And Community-oriented Communication
  • Campaign Production: Organizing Content Productions And Supervising Sets

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Apr 2013 - Oct 2017

bbw University of Applied Sciences

Bachelor of Arts, specialization in Textile Management · Business Administration · Berlin, Germany

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