Bean Stock
Account Manager & Circle Lead
Experience
Jun 2024 - Present
1 year 8 monthsBerlin, Germany
Account Manager & Circle Lead
Charles & Charlotte GmbH
- Responsible for distribution strategies and adapting series, format, and video content for social media
- Strategic client consulting and development of holistic social media strategies for national and international clients
- Development of social-first campaigns and formats focusing on relevance, storytelling, and community building
- Leading an interdisciplinary team within a self-organized agency structure
- Responsible for budget planning, timelines, and resource management
- End-to-end project management across all phases - from kick-off to roll-out
Jan 2022 - Mar 2022
3 monthsBerlin, Germany
Client Manager
sapera GmbH
- Project management: Structured control of budgets, timelines, resources, and interdisciplinary teams
- Strategic consulting in brand strategy, visual storytelling, and digital communication
- Concept & storytelling: Creative concept development, format development, and community-oriented communication
- Leading and coordinating internal and external stakeholders within complex project structures
- Campaign production: Organizing content productions and supervising sets
- Leading and coordinating the development of a new design system for an international client
- Responsible for budget planning, project control, and reporting
Sep 2018 - Dec 2021
3 years 4 monthsBerlin, Germany
Brand Account Manager & Junior Brand Account Manager
Buzzbird GmbH
Nov 2017 - May 2018
7 monthsBerlin, Germany
Junior Key Account Manager
Buying Show GmbH
- Data-driven analysis and optimization of campaigns (reporting, KPIs, and deriving recommendations for action)
- Scaling a national campaign budget from €450,000 to €1.2 million
- Communication and management of top creators
Summary
Responsible for distribution strategies and adapting series, format, and video content for social media.
I advise clients in social media and digital communication strategically, in a structured way, and with a clear sense of relevance. With experience leading interdisciplinary teams and optimizing processes, I guide projects from concept to execution. I develop cross-platform formats and social-first campaigns that tell brand stories and topics in a way that resonates with the target audience and make them visible in a cultural context - with a deep understanding of pop, sub, and internet culture.
Skills
- Strategy: Developing Brand, Communication, And Channel Strategies With A Focus On Social Media
- Social Media & Distribution: Creator Management, Performance Analysis, And Optimization Of Distribution Measures
- Account Management: Strategic Client Consulting And Relationship Management
- Project Management: Structured Control Of Budgets, Timelines, Resources, And Interdisciplinary Teams
- Concept & Storytelling: Creative Concept Development, Format Development, And Community-oriented Communication
- Campaign Production: Organizing Content Productions And Supervising Sets
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Apr 2013 - Oct 2017
bbw University of Applied Sciences
Bachelor of Arts, specialization in Textile Management · Business Administration · Berlin, Germany
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