Anjoli Dey
Design Lead (Contract)
Experience
Jan 2022 - Dec 2023
1 yearDesign Lead (Contract)
Unboxed
- Designing the next generation of planning services for local government
- Coaching Product Owner
- Defining design principles to foster cross-team collaboration; increasing deliver
- Workshop facilitation with multiple planning officers across the countr
- User research, building mental models, identify problems and opportunitie
- Imagining a vision for the future, resulting in the Open Digital Planning team winning future funding.
Jan 2022 - Dec 2023
1 yearDesign Lead (Contract)
ustwo
- NDA: Discovery project exploring AI for the Beauty industry.
- Exploring new paradigms in UX & interface design.
Jan 2021 - Dec 2022
1 yearVolunteer
Fearless
- ‘Supporting working parents’ project at the research & discovery stage.
Jan 2018 - Dec 2022
5 yearsDesign Lead
WGSN
- WGSN are trend forecasters, the most influential B2B company that you probably don’t know exists. Through bringing a user first, design first approach to the table, I led product design and contributed to the transformation of WGSN from a publishing led business to product led, making it future fit.
- The WGSN Ecosyste: Responsible for complete redesign of WGSN; evolving the brand and unifying the experience across 5 product verticals, resulting in a robust, coherent platform.
- The WGSN Ecosyste: Business impact: reduction in publishing time, record-breaking NPS scores (from 38 to 52! I know controversial metric), delighted customers, and soaring retention rates during a tough economic spell.
- Design-led product culture, allowing innovation to thriv: Implemented product design practices, championed the customer, brought research insights to the product discovery and development cycle, defined product strategy and direction, prototyped new services.
- Design-led product culture, allowing innovation to thriv: Launched 4 new products within 4 years; the #TrendFeed, Beauty vertical, Personalisation & TrendCurve; revolutionising how trends are predicted. Giving WGSN the potential to move from a digital publishing service to a bespoke data reporting service in the near future.
- Design-led product culture, allowing innovation to thriv: Team impact: showed the C-suite the value of the product team which led to growth in this discipline.
- Upskilling & supporting the team: I fostered collaboration across the business, showing the engineering team & editors how to “sprint”; taking them on the design journey. Reducing delivery of new products & features from months to week.
- Upskilling & supporting the team: I upskilled (non-product) designers through coaching and practical workshops on product design thinking.
- Upskilling & supporting the team: Coaching and mentoring design team.
- Upskilling & supporting the team: Created an approach to recruitment & hiring designers.
Jan 2018 - Dec 2019
1 yearProduct Design Lead (Contract)
Friday
- NDA: UX for Pharmaceuticals.
- Customer journey mapping and user flows for a video based consultation app.
Jan 2016 - Dec 2017
1 yearProduct Design Lead (Contract)
Adaptive Lab (Now Frog)
- NDA: Proposition development for SME business banking.
- Continuous user research, hypothesis testing & prototyping throughout an 8 week engagement.
Jan 2016 - Dec 2017
1 yearGuest Lecturer
University of Southampton & Winchester School of Art
Jan 2015 - Dec 2020
5 yearsLead Lecturer (Foundation Degree in Digital Innovation) / Volunteer
Ada. National College for Digital Skills
- Designed an intensive learning experience and delivered it to over 100+ software apprentices from Google, Facebook, EY, Deloitte, PwC & BritishLand.
- Responsible for a module about Agile Methodologies and User Centred Design Thinking.
- Delivering design workshops, mentoring & critiquing student work with 6th form students.
Jan 2015 - Dec 2019
3 yearsVolunteer at career days
Inspire-ebp
Jan 2015 - Dec 2016
1 yearSpeaker
Agile on the Bench
- Talk on Agile + Design - Why I hate ‘agile,’ 2016.
- Controversial topic amongst agile coaches but got everyone talking and thinking, for the better!
Jan 2014 - Dec 2017
4 yearsProduct Design Lead
ustwo
- Co-op: Embedding with the Manchester Co-op team, to discover opportunities for improvement and growth in their Food business through an Alpha discovery programme.
- Eurostar: Re-imagining the booking journey, evolving the brand, and coaching the in-house team on the principles of agile product development.
- Further clients: Trinny London, ASOS, Barclaycard, Worldpay.
Jan 2010 - Dec 2015
4 yearsSenior Designer
DigitasLBi
- AstraZeneca: An 'innovation lab' experience, partnering with AstraZeneca, exploring digital solutions to the biggest problems within the healthcare industry. Using service design methods & a lean start-up approach, small discovery teams researched, live prototyped and tested alpha ideas; building investment cases to prove, pivot or disprove areas for further funding.
- Further clients: Cunard, Barratt Homes, David Wilson Homes, BT Global Services, M&S, Lloyds, Capital One and Invesco Perpetual.
Jan 2005 - Dec 2011
6 yearsGraphic Designer
Various agencies
- Agencies: Undercurrent Brands, Wieden+Kennedy, Hudson Wright (Fashion), Morning Brands, Aimee Betts (Textiles), House of Fraser (Retail), Me&Dave (Property) , The Mind Gym (Corporate training), Brand Pie, Greentarget (Corporate communications), Design@EC1 (Packaging), New Future Graphic, Wallpaper* Magazine, Smith and Gilmour (Publishing)
Summary
Hello, I'm not your typical designer. I prefer messy ambiguity over pixel perfection, finding clarity in the chaos. I thrive when collaborating to identify and solve meaningful problems. By putting people first I help businesses elevate their products and services, create new experiences, and refine their product design practices.
My approach is informed by experiences both in-house and agency, where I have steered the end-to-end design process from product discovery to delivery. My adaptable skills span across research, strategy, workshops, ideation, lean UX/UI, prototyping, testing, and launch. I lead with a coaching mindset, fostering collaboration, and creating an environment for growth and innovation by bringing people together.
Languages
English
Native
Education
Loughborough University School of Art and Design
BTEC Diploma · Foundation Art and Design · United Kingdom · Distinction
Our Lady’s Convent School
A Levels · Art, Chemistry and Biology · United Kingdom · A–B
Bath Spa University
BA (Hons) · Graphic Design · United Kingdom · 2:1
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