Jan Schmidt-lange
AGCO 3D Product Advisor
Experience
AGCO 3D Product Advisor
AGCO
- Supported farmers in identifying the perfect product and configuration for their daily tasks with least effort and without requiring any technical pre-knowledge, addressing the challenge of finding suitable machinery amidst a wide variety of applications and increasing technical complexity.
- Conducted interviews with farmers worldwide for product discovery & development.
- Involved real customers in co-creation workshops to ideate how to best support farmers when buying agricultural machinery.
- Evaluated potential solution approaches in focus groups.
- Created wireframes and visual mockups.
- Iteratively tested prototypes with farmers and refined the solution to best meet their needs.
- The resulting award-winning 3D Product Advisor follows a highly user-centric guided-selling approach: step by step and in a highly interactive way, the farmer is led through the decision-making process.
- By answering a few simple questions on the primary purpose of use, the user can watch the machinery automatically being built and equipped to their specific needs, fully visualized in 3D and ready to order.
UX Lead
AGCO
- Addressed AGCO's (a global manufacturer of agricultural machinery and home to the premium FENDT brand) lack of a unified digital product vision by aligning product teams around a cohesive strategy for a seamless digital experience across the customer lifecycle – from product discovery to after-sales support.
- Established UX capabilities driving highly customer-centric product discovery and development, integrating user research and testing as core practices.
- Engaged real users early on to identify farmers’ primary needs and challenges.
- Conducted collaborative stakeholder workshops to define and prioritize key digital opportunities, a unified product vision, and a future customer journey with targeted digital touchpoints and services.
- The unified digital product and journey vision aligned teams around a cohesive strategy, establishing a focused and highly user-centric product development approach across workstreams.
- As UX Lead, grew a powerful UX department of 25 designers and researchers within a year.
- Drove efficient development and delivered a seamless, integrated digital experience for customers from product discovery through after-sales support.
Portugal
Department Lead UX & Service Design
MAN Truck & Bus
- Addressed the need to establish dedicated UX & Service Design capabilities for MAN Truck & Bus (Volkswagen Group)'s new Competence Center for Emerging Technologies, ensuring a customer-centric product development approach for digital transport solutions.
- As Department Lead UX & Service Design, took responsibility for building up and managing a team of 10 UX, UI, Service Designers, and User Researchers in Germany and Portugal.
- The designers, fully embedded into project teams, established customer-centric product development methodologies and supported team members in their application.
- In addition to digital services solutions for fleet management via an industry-leading subscription model (rio.cloud), the teams developed value-creating digital services for diverse target groups all around the vehicle.
- These included a smartphone app supporting truck drivers with their daily tasks, and a comprehensive truck configurator for customers and sales representatives.
Concept Director for Taycan HMI
Porsche
- Addressed Porsche's challenge for their first fully electric sports car, Taycan: to ensure a state-of-the-art in-car experience for digital natives while satisfying longtime Porsche customers, and to bring the original 911's 1963 dashboard style into the present day.
- Took responsibility for concept direction and led development of wireframes and visual mock-ups for Taycan’s in-car interaction concept, based on user insights and expectations from interviews with longtime Porsche customers and digital native prospects worldwide.
- Ensured an intuitive, brand-compliant, and fully seamless interaction experience across all six digital displays.
- Taycan’s resulting in-car HMI (human machine interface) combines clear borrowings from classic Porsche interior design with a state-of-the-art digital interaction experience.
- The number of classic hardware controls was greatly reduced; control is intelligent and intuitive, using voice control, touch, and swipe gestures with haptic feedback, all reminiscent of the original 911 from 1963.
Germany
Vice President UX
Verivox
- Addressed the challenge of a leading comparison portal for household utilities (Verivox) lacking a holistic vision for a seamless digital customer experience across all product verticals and platforms, where teams worked in silos.
- As Vice President UX, led a team of 18 UX and UI designers and user researchers across four product verticals and three locations.
- Collaboratively elaborated a holistic UX strategy and design standards suitable for all teams.
- Established a user-centric and mobile-first development approach in product development.
- This user-centric, mobile-first development approach ensured a seamless digital experience across all platforms.
- Unified design standards and a strong UX team aligned product verticals, eliminating silos and enabling a consistent cross-product user experience across desktop, mobile web, and native apps.
Languages
German
NativeEnglish
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