An-Fu Rueß
Freelance Marketing Director
Experience
Freelance Marketing Director
One Tough Cookie
- Strategic work on and operational implementation of integrated marketing and communications projects
- Collaboration with teams, budget responsibility and agency management in international setups
- Brands: BMW, Bosch, Giesecke + Devrient, McDonald’s, Lufthansa
- Agencies: Jung von Matt, Ogilvy, Saatchi & Saatchi, Serviceplan
Director Campaigns
C3 - Creative, Code, Content
- Team building and leadership
- Development and implementation of content campaigns
- Close collaboration with strategy, creative, and technology teams
- Brands: Hennessy, Deutsche Bank, HILTI
Account / Client Service Director
Jung von Matt
- Many years of experience in leading and developing key accounts at national and international levels (General Electric, NIVEA, Görtz, Mattel)
- Brand management and hybrid project work
- Responsibility for integrated campaigns (TV, Print, OOH, Digital)
- International budget management and leadership of account and project teams
- Brands: GE/General Electric, NIVEA, DER SPIEGEL
- Project and corporate experience
Digital Account Manager
Syzygy
Product Manager New Media
Gruner + Jahr / Mondadori
General Management Trainee
Gruner + Jahr
Marketing Manager SE-Asia
Jamba!
Staff Consultant to Dr. Burda
Hubert Burda Media
Passenger Service Professional
Lufthansa
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (16 years), Media and Entertainment (8 years), Aerospace and Defense (6 years), and Food and Beverage (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (20 years), Customer Service (12 years), Operations (8 years), Project Management (6 years), Strategy (5 years), and Product Development (4 years).
Summary
Senior Marketing Communications Professional with many years of experience leading and developing key accounts at national and international levels: General Electric, NIVEA, Görtz, Mattel
Brand management and hybrid project work. Responsible for integrated campaigns (TV, Print, OOH, Digital) for clients and agencies.
International budget management and leadership of account and project teams.
Project and corporate experience.
Languages
Education
Ludwig Maximilian University of Munich
Master of Arts · Sinology, Political Science · Munich, Germany · Grade 1.55
Profile
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