Thorsten Petersmann
Sales Operations Manager Central Region
Experience
May 2025 - Present
3 months Frankfurt, Germany
Sales Operations Manager Central Region
Genesys Cloud Services Germany GmbH
- The employer terminated the contract during onboarding and it is now being dissolved. I would be happy to explain the details in a personal meeting.
Nov 2024 - Apr 2025
6 months Munich, Germany
Business Operations Manager
Consulteer GmbH
- Created and expanded regular reporting
- Conducted analyses and derived recommendations
- Prepared plans and forecasts
- Supported implementation of new and improvement of existing tools (e.g. capacity planning, margin calculation)
- Helped introduce and optimize processes (e.g. procurement process, invoicing process)
- Assisted in preparing ISO 9x & 27x certification
Feb 2022 - Apr 2024
2 years 3 months Immenstaad, Germany
Sales & Marketing Operations Manager, Sales & Marketing Controller
ACTICO GmbH
- Managed sales and marketing processes
- Responsible for sales tools (e.g. CRM system)
- Sales planning (targets), created forecasts and variance analyses
- Managed sales commission process (e.g. calculations)
- Measured and monitored sales and marketing performance
- Developed and introduced sales planning process and tool
- Defined and implemented performance metrics for sales and marketing
- Conducted training and prepared documentation on sales tools, methods and processes
- Performed regular reviews, participated in internal/external audits
Jul 2012 - Jun 2021
9 years Ehningen, Germany
Sales Controlling & Management Digital Sales & SMB D/A/CH
IBM Deutschland GmbH
- Managed sales processes
- Set targets, revenue forecasts, actual vs. target comparisons, growth analyses, ad-hoc analyses, recommendations
- Measured and monitored project progress, order intake, one-time and recurring revenues, productivity of own unit, performance of different sales channels
- Evaluated planned projects and ongoing software and service contracts
- Developed and introduced new and optimized existing controlling tools
- Defined and implemented new and optimized and standardized existing processes
Jul 2010 - Jun 2012
2 years Ehningen, Germany
Sales Controlling & Management Hardware in Germany
IBM Deutschland GmbH
- Cost and resource controlling, resource management
- Managed sales processes
- Measured and monitored sales performance
Aug 2007 - Jun 2010
2 years 11 months Stuttgart, Germany
Sales Controlling & Management SMB in EMEA
IBM Deutschland GmbH
- Managed sales processes
- Customer planning and segmentation
- Created performance analyses and recommendations
- Developed and introduced a controlling system in Europe, Middle East and Africa
Jan 2005 - Jul 2007
1 year 7 months Stuttgart, Germany
Financial Controlling & Project Controlling in Europe
IBM Deutschland GmbH
- Developed and introduced a cost and resource controlling system for sales functions
- Set targets, measured and managed by cost center and cost type
Aug 1998 - Dec 2005
7 years 5 months Stuttgart, Germany
Marketing Controlling & Integrated Marketing Product Lifecycle Management Software in D/A/CH & Europe; Team Lead Integrated
IBM Deutschland GmbH
- Managed marketing processes
- Set targets, performed potential analyses, provided recommendations
- Measured success of marketing campaigns, generated leads and closed orders
- Market/customer segmentation, compiled and analyzed market data
- Developed and introduced a marketing controlling system
- Built and populated a relational database for marketing and sales purposes
- Developed, launched and managed a telemarketing concept to generate new business via external agencies
- Implemented a CRM-compliant management process for tracking new leads
- Measured and monitored performance of various sales channels
Jan 1996 - Jul 1998
2 years 7 months Stuttgart, Germany
Financial Controlling Corporate Finance in Germany
IBM Deutschland GmbH
- Revenue, cost and resource controlling for hardware & software: set targets, forecasts, variance analyses, recommendations, product plans for production planning, planning and measuring gross and net profit before tax
- Developed and introduced a cost and resource controlling system
Oct 1994 - Dec 1995
1 year 3 months Stuttgart, Germany
Financial Controlling SMB Clients in Germany
IBM Mittelstand GmbH
- Cost and resource controlling
- Investment calculations
Apr 1989 - Sep 1994
5 years 6 months Düsseldorf, Germany
Sales Controlling & Support for SMB, New & Winback Clients, Partners in North Rhine-Westphalia
IBM Deutschland GmbH
- Budgeting and reporting
- Sales support
Jan 1987 - Mar 1989
1 year 3 months Erndtebrück, Germany
Basic Military Service
Bundeswehr Luftwaffe
- Trained as radar flight observer
- Worked in IT for flight monitoring
Jul 1987 - Dec 1987
6 months Dortmund, Germany
Technical Field Service Clerk in North Rhine-Westphalia
IBM Deutschland GmbH
- Prepared quotes
- Contract management
Summary
Experienced controller and consultant for various operational issues across sales and marketing on a national and international level.
Focus areas:
- Setting targets, creating forecasts and recommendations, actual vs. target analyses, ad-hoc analyses, developing and introducing new metrics for management
- Managing sales processes, central contact for sales systems (e.g. CRM system)
- Many years of experience in product controlling, financial controlling, marketing controlling and sales controlling, as well as managing marketing and sales processes in Europe, the Middle East and Africa
- Several years of experience in integrated marketing, direct marketing, database marketing, telemarketing and lead generation
- Experience leading, running and contributing to projects
Strengths:
- Goal-oriented, reliable, structured, results-driven, committed, self-motivated, independent, communicative, team player
Languages
German
Native
English
Advanced
French
Elementary
Education
Aug 1997 - Apr 1998
afw Wirtschaftsakademie
Harzburg-Diplom "Marketing Referent" · Marketing · Bad Harzburg, Germany · 1
Jan 1996 - Jun 1997
afw Wirtschaftsakademie
Harzburg-Diplom "Betriebswirtschaft" · Business Administration · Bad Harzburg, Germany · 1
Aug 1985 - Jun 1987
IBM Deutschland GmbH
Office Management Clerk · Düsseldorf, Germany · very good
Certifications & licenses
Harzburg-Diplom (Marketing Referent)
afw Wirtschaftsakademie
Harzburg-Diplom (Betriebswirtschaft)
afw Wirtschaftsakademie
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