Taewoo Y. - Digital Strategy Consultant

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Goyang-si, Korea, Republic of

Experience

Jun 2023 - Present

2 years 6 months

Digital Strategy Consultant

Freelancer

Working as a native Korean audio transcriber for OpenTrain AI
Participated in a binary preference project as annotators and raters for Korean language, analyzing audio files and annotating them based on specific criteria
Worked as a freelancer consultant for KOSCOM Report for an official webzine produced by Hankyung Business Magazine to promote KOSCOM business toward industry experts
Provided monthly content planning reports for the newsroom and semi-annual ICT trend reports for the financial services market
Delivered more than 10 specialized reports to KOSCOM newsroom covering digital transformation, cloud service, My Data, ESG in financial service industry, including:
Korea's New Deal, revitalizing the digital economy
Post-COVID era, the rise of cloud
The growth of the hybrid cloud market
Changes in IT investment strategy after pandemic
The dawn of the My Data era
Outlook for Public Cloud Service

Sep 2022 - May 2023

9 months

Associate Director, APAC Future of Work Leader

Searce Korea

Worked as Future of Work (FoW) leader, providing consulting services on big data, AI, and cloud
Defined Future of Work as a key enabler for digital transformation, driving data-driven business leveraging modern technologies
Partnered with Google Cloud to provide data and analytic-driven FoW service

Jan 2019 - Apr 2022

3 years 4 months

Consulting Director / Korea Lead for IDC Financial Insights

IDC

Worked as a consulting director covering IT buyers and IT suppliers, led business development, developed consulting proposals, and managed project delivery
Achieved 128% of the 2021 annual business performance target
Key projects and achievements:
Shinhan Bank, contextual banking strategy
KB Kookmin Bank, data roadmap and profiling strategy for customer personalization
KB Securities Company, data-driven business transformation in securities and investment banking industry
SAS Korea, Customer Spotlight - Busan Bank Data-to-Digital case study
NIPA, Korea cloud market trend and insight report; Korea cloud usage and maturity analysis by industry; impact of COVID-19 on Korea cloud market; top cloud service players analysis by service type
AMD Point of View - digital transformation and data center
Huawei, six vertical industries study for IP, server, storage market
KB Financial Group, Future of Work in financial industry – framework, priorities, and best practices
Dell Technologies, info brief - intelligent digital workspace in hybrid work model
NIPA, AI market insight report for automobile, healthcare, and sustainable energy industry
Huawei, Korea smart healthcare and education market study
KOSA, API market study in Southeast Asia
SPRI, software market study for USA, China, Germany, Japan, UK, India, and Korea
Led CIO and CDO forum participating key industry leaders
Keynote speaker and writer on topics: Future of Work, Data-to-Digital Strategy, Hyper-personalization, Intelligent Automation, Data Monetization, Customer Journey, Korea Cloud Market Growth Strategy
Served as advisory committee member for Ministry of Science and Technology on government cloud policy

Nov 2013 - Dec 2018

5 years 2 months

Senior Industry Consultant for Financial Service

Teradata

Provided value-added business insights for end-users with data-driven business strategy, digital transformation strategy, data warehouse migration to cloud, big data and AI roadmap consulting, and customer journey analytics
Served clients including Shinhan Bank, SC Bank Korea, KB Bank, IBK, NH Bank, Hana Bank; Kyobo Life, Samsung Life, Hanwha Insurance; KB Securities, Hanwha Securities; BC Card, Shinhan Card; Hyundai Department Store, Shinsegae Department Store, E-Mart; KT, LG U+; Samsung Electronics, GM Korea
Project manager for KB Kookmin Bank customer analytics consulting, Shinhan Bank customer journey consulting, Hanwha Insurance customer experience project, KB Bank big data roadmap consulting
Business consultant for ecosystem consulting for Shinhan Bank; big data consulting for IBK, NH Bank, Citibank
Pre-sales consulting advice on fintech and AI strategy for KB Financial Group and Shinhan Bank, digital banking strategy for KB Securities, data-driven marketing strategy for BC Card and Kyobo Life Insurance, real-time marketing strategy for SC Bank

Nov 2012 - Oct 2013

1 year

Branch Manager / Head of Marketing

Daishin Savings Bank

Developed business and marketing strategy
Reported market and competitor analysis to top management
Executed product activation plans
Developed channel strategy including branch optimization plans
Led marketing promotion and sales campaigns
Supervised sales activities to accomplish branch sales goals

Sep 2008 - Sep 2012

4 years 1 month

Head of Marketing

Prudential Investment & Securities

Developed wealth management strategy in collaboration with Oliver Wyman and IDEO consulting
Acquired over 10,000 new affluent customers through seminars, referrals, and direct marketing
Worked cross-functionally with sales, learning center, and product teams to implement target marketing strategies that increased retention ratio by over 30%
Conducted customer analysis including attrition, regular savings plan activation, and up-selling analysis
Enhanced customer-focused value proposition as project manager for CRM integration and led Net Promoter Score strategy

Aug 2007 - Aug 2008

1 year 1 month

Deputy Head of Wealth Management Marketing

Hyundai Securities Co.

Developed wealth management business plan covering new sales process design, private banker training, CRM platform upgrade, and new sales channel development, increasing AUM by $835 million in one year
Developed marketing strategy to acquire 3,500 potential customers, converting 20% to new customers and maintaining a 95% retention ratio using seminar marketing, micro-marketing, cross-selling and up-selling, and customer mileage program
Developed WM brand “Choice & Care” to increase brand awareness and customer loyalty by delivering differentiated value propositions

Aug 2005 - Jun 2006

11 months

VP, Wealth Management Marketing

HSBC

Strengthened brand positioning of wealth management service to affluent customers by refining and launching the Premier brand
Acquired 2,735 new Premier customers in three months after launch
Established exclusive services for Premier customers including membership service, financial planning service, 24-hour hotline service, and global service
Executed nine investment marketing campaigns for on-shore and off-shore funds, generating $411 million new volume in six months
Implemented a deposit product campaign that converted 1,870 new deposit customers into investment customers, generating $478 million new volume

Jul 2001 - Jul 2005

4 years 1 month

Head of Private Banking / Head of Marketing

Shinhan Financial Group

Developed innovative private banking marketing strategies based on BCG consulting, contributing to $1.1 billion AUM through integrated marketing activities
Designed and promoted first-in-market products such as KOSPI index-linked time deposit
Advanced marketing programs including health care service, art banking, and strategic alliance program
Broadened new customer acquisition programs via target marketing, financial seminars, direct mail marketing, and alliance marketing, achieving 1,050 new customers with average footing over $1 million
Set up the first private banking business in Korea by benchmarking Citigroup PBG and BNP Paribas HK and reinforcing business strategy
Launched liability products, including “Double Premium” which achieved $1.5 billion in three months

Aug 1995 - Jul 2001

6 years

Product Development Manager / Citigold Marketing Manager

Citibank

Executed marketing strategies and programs for Citigold, increasing brand awareness from 10% to 40% and extending customer base from 8,000 to 12,000
Increased cross-selling ratio of investment products among Citigold customers from 5% to 44% in two years
Enhanced Citigold business proposition through improved customer communication, database marketing, CRM, internet banking, and financial consulting process
Developed over 10 new products accounting for 50% of total deposit volume, encompassing bank deposits, bank trusts, investment products, and foreign currency
Conducted ongoing and ad hoc market research and analysis to inform innovative marketing strategies

Summary

Proven Digital Strategy Consultant with differentiated experience in both Business and IT Industry

Exceptional Experience as a project manager for both business and IT industry.
Extensive Network with C-levels in various industries including major Financial Groups
High Performer by focusing clients’ core requirements and managing complicate expectation
Team Work Player in developing sales strategy and delivering flexible solutions as a team
Strategic leadership in delivering ‘the reason to buy’ with Thought Leadership in the market