Recommended expert

Syed ali Haroon

Founding Member & Strategy Lead

Syed ali Haroon
Worms, Germany

Experience

Dec 2021 - May 2024
2 years 6 months

Founding Member & Strategy Lead

Udhaar Book

  • Strategy: Led market research, strategy & product development to align product launches with company goals. Successfully launched new revenue-generating verticals (e-commerce marketplace, vouchers, airtime, tickets, etc.), taking the company to $4m+ in monthly recurring revenue.
  • Product: Built user stories based on in-depth understanding of customer requirements, translating them into product features. Increased customer satisfaction and boosted usability, leading to increase in user retention.
  • Business development, commercials & partnerships: Managed all external partnerships, negotiating commercials and onboarding strategic partners including financial institutions, service providers, suppliers, and sellers, significantly contributing to revenue generation.
  • FinTech compliance: Led all FinTech licensing & business activities, acquiring the Non-Banking Financial Company (NBFC) license and the Electronic Monetary Institution (EMI) license.
  • Founder’s associate: Developed standard operating procedures (SOPs) that reduced lead time and minimized returns wastage in the marketplace warehouse.
Jan 2020 - Nov 2021
1 year 11 months

Management Consultant

Sidat Hyder Morshed Associates

  • Worked on numerous projects majorly focusing on strategic objectives, e.g. organizational restructuring and business processes optimization.
  • Projects included: Central Bank, National Gas Provider, TOTAL PARCO.
Jan 2019 - Dec 2019
1 year

Business Development Manager

Eiwan Developments

  • Achieved a multifold increase in the real estate supplier base within a year, growing across domestic and international markets.

Summary

Strategic and growth-focused professional with a background in management consulting and startups. Led business, growth and product functions at a high-growth FinTech, launching new verticals and scaling revenue.

Skilled in market research, product & project management, and business development, with a proven track record of driving growth, partnerships, and operational efficiency.

Skills

  • Strategy
  • Product
  • Growth
  • Supply
  • Commercial
  • Category Management
  • Partnerships
  • Business Development
  • Account Management
  • Consulting
  • Problem Solving
  • Business Optimization
  • Ms Office Suite (Advanced)
  • Google Workspace (Advanced)
  • Project Management Tools (Advanced)

Languages

English
Advanced
Hindi
Advanced
Urdu
Advanced
German
Elementary
Turkish
Elementary

Education

Apr 2025 - Mar 2027

University of Applied Sciences

Master’s in Entrepreneurship · Entrepreneurship · Worms, Germany

Mar 2017 - Sep 2017

University of Konstanz

Erasmus Exchange, Economics · Economics · Konstanz, Germany

Sep 2014 - Aug 2018

Bilkent University

Bachelor’s in Economics · Economics · Ankara, Turkey

Certifications & licenses

Electronic Monetary Institution (EMI) license

Non-Banking Financial Company (NBFC) license

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