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Syed Ali Haroon

Founding Member & Strategy Lead

Syed Ali Haroon
Worms, Germany

Experience

Dec 2021 - May 2024
2 years 6 months

Founding Member & Strategy Lead

Udhaar Book

  • Strategy: Led market research, strategy & product development to align product launches with company goals. Successfully launched new revenue-generating verticals (e-commerce marketplace, vouchers, airtime, tickets, etc.), taking the company to $4m+ in monthly recurring revenue.
  • Product: Built user stories based on in-depth understanding of customer requirements, translating them into product features. Increased customer satisfaction and boosted usability, leading to increase in user retention.
  • Business development, commercials & partnerships: Managed all external partnerships, negotiating commercials and onboarding strategic partners including financial institutions, service providers, suppliers, and sellers, significantly contributing to revenue generation.
  • FinTech compliance: Led all FinTech licensing & business activities, acquiring the Non-Banking Financial Company (NBFC) license and the Electronic Monetary Institution (EMI) license.
  • Founder’s associate: Developed standard operating procedures (SOPs) that reduced lead time and minimized returns wastage in the marketplace warehouse.
Jan 2020 - Nov 2021
1 year 11 months

Management Consultant

Sidat Hyder Morshed Associates

  • Worked on numerous projects majorly focusing on strategic objectives, e.g. organizational restructuring and business processes optimization.
  • Projects included: Central Bank, National Gas Provider, TOTAL PARCO.
Jan 2019 - Dec 2019
1 year

Business Development Manager

Eiwan Developments

  • Achieved a multifold increase in the real estate supplier base within a year, growing across domestic and international markets.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (4.5 years), Retail (2.5 years), Energy (2 years), Government and Administration (2 years), and Real Estate (1 year).

Banking and Finance
Retail
Energy
Government and Administration
Real Estate

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (4.5 years), Product Development (2.5 years), Sales (2.5 years), Operations (2 years), and Procurement (1 year).

Strategy
Product Development
Sales
Operations
Procurement

Summary

Strategic and growth-focused professional with a background in management consulting and startups. Led business, growth and product functions at a high-growth FinTech, launching new verticals and scaling revenue.

Skilled in market research, product & project management, and business development, with a proven track record of driving growth, partnerships, and operational efficiency.

Skills

  • Strategy
  • Product
  • Growth
  • Supply
  • Commercial
  • Category Management
  • Partnerships
  • Business Development
  • Account Management
  • Consulting
  • Problem Solving
  • Business Optimization
  • Ms Office Suite (Advanced)
  • Google Workspace (Advanced)
  • Project Management Tools (Advanced)

Languages

English
Advanced
Hindi
Advanced
Urdu
Advanced
German
Elementary
Turkish
Elementary

Education

Apr 2025 - Mar 2027

University of Applied Sciences

Master’s in Entrepreneurship · Entrepreneurship · Worms, Germany

Mar 2017 - Sep 2017

University of Konstanz

Erasmus Exchange, Economics · Economics · Konstanz, Germany

Sep 2014 - Aug 2018

Bilkent University

Bachelor’s in Economics · Economics · Ankara, Turkey

Certifications & licenses

Electronic Monetary Institution (EMI) license

Non-Banking Financial Company (NBFC) license

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Syed Ali based?

Syed Ali is based in Worms, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Syed Ali speak?

Syed Ali speaks the following languages: English (Advanced), Hindi (Advanced), Urdu (Advanced), German (Elementary), Turkish (Elementary).

How many years of experience does Syed Ali have?

Syed Ali has at least 5 years of experience. During this time, Syed Ali has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 9 months. Note that Syed Ali may not have shared all experience and actually has more experience.

What roles would Syed Ali be best suited for?

Based on recent experience, Syed Ali would be well-suited for roles such as: Founding Member & Strategy Lead, Management Consultant, Business Development Manager.

What is Syed Ali's latest experience?

Syed Ali's most recent position is Founding Member & Strategy Lead at Udhaar Book.

What companies has Syed Ali worked for in recent years?

In recent years, Syed Ali has worked for Udhaar Book and Sidat Hyder Morshed Associates.

Which industries is Syed Ali most experienced in?

Syed Ali is most experienced in industries like Banking and Finance, Retail, and Energy. Syed Ali also has some experience in Government and Public Administration and Real Estate.

Which business areas is Syed Ali most experienced in?

Syed Ali is most experienced in business areas like Strategy and Planning, Product Development, and Sales. Syed Ali also has some experience in Operations and Procurement and Purchasing.

What is Syed Ali's education?

Syed Ali holds a Master in Entrepreneurship from University of Applied Sciences and a Bachelor in Economics from Bilkent University.

Does Syed Ali have any certificates?

Syed Ali has 2 certificates. These include: Electronic Monetary Institution (EMI) license and Non-Banking Financial Company (NBFC) license.

What is the availability of Syed Ali?

Syed Ali is immediately available full-time for suitable projects.

What is the rate of Syed Ali?

Syed Ali's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Syed Ali?

To hire Syed Ali, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 690-850 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.