Syed Ali Haroon
Founding Member & Strategy Lead
Experience
Founding Member & Strategy Lead
Udhaar Book
- Strategy: Led market research, strategy & product development to align product launches with company goals. Successfully launched new revenue-generating verticals (e-commerce marketplace, vouchers, airtime, tickets, etc.), taking the company to $4m+ in monthly recurring revenue.
- Product: Built user stories based on in-depth understanding of customer requirements, translating them into product features. Increased customer satisfaction and boosted usability, leading to increase in user retention.
- Business development, commercials & partnerships: Managed all external partnerships, negotiating commercials and onboarding strategic partners including financial institutions, service providers, suppliers, and sellers, significantly contributing to revenue generation.
- FinTech compliance: Led all FinTech licensing & business activities, acquiring the Non-Banking Financial Company (NBFC) license and the Electronic Monetary Institution (EMI) license.
- Founder’s associate: Developed standard operating procedures (SOPs) that reduced lead time and minimized returns wastage in the marketplace warehouse.
Management Consultant
Sidat Hyder Morshed Associates
- Worked on numerous projects majorly focusing on strategic objectives, e.g. organizational restructuring and business processes optimization.
- Projects included: Central Bank, National Gas Provider, TOTAL PARCO.
Business Development Manager
Eiwan Developments
- Achieved a multifold increase in the real estate supplier base within a year, growing across domestic and international markets.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (4.5 years), Retail (2.5 years), Energy (2 years), Government and Administration (2 years), and Real Estate (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (4.5 years), Product Development (2.5 years), Sales (2.5 years), Operations (2 years), and Procurement (1 year).
Summary
Strategic and growth-focused professional with a background in management consulting and startups. Led business, growth and product functions at a high-growth FinTech, launching new verticals and scaling revenue.
Skilled in market research, product & project management, and business development, with a proven track record of driving growth, partnerships, and operational efficiency.
Skills
- Strategy
- Product
- Growth
- Supply
- Commercial
- Category Management
- Partnerships
- Business Development
- Account Management
- Consulting
- Problem Solving
- Business Optimization
- Ms Office Suite (Advanced)
- Google Workspace (Advanced)
- Project Management Tools (Advanced)
Languages
Education
University of Applied Sciences
Master’s in Entrepreneurship · Entrepreneurship · Worms, Germany
University of Konstanz
Erasmus Exchange, Economics · Economics · Konstanz, Germany
Bilkent University
Bachelor’s in Economics · Economics · Ankara, Turkey
Certifications & licenses
Electronic Monetary Institution (EMI) license
Non-Banking Financial Company (NBFC) license
Profile
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