Rohini Adavappa - Senior Product Manager

Q: Where is Rohini based?

Rohini is based in Berlin, Germany .

Q: What languages does Rohini speak?

Rohini speaks the following languages: English (Advanced), German (Elementary) .

Q: How many years of experience does Rohini have?

Rohini has at least 13 years of experience. During this time, Rohini has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 8 months . Note that Rohini may not have shared all experience and actually has more experience.

Q: What is Rohini's latest experience?

Rohini's most recent position is Senior Product Manager at Zalando .

Q: What companies has Rohini worked for in recent years?

In recent years, Rohini has worked for Zalando .

Q: Which industries is Rohini most experienced in?

Rohini is most experienced in industries like Retail , Fashion and Apparel , and Manufacturing . Rohini also has some experience in Information Technology (IT) and Transportation and Logistics .

Q: Which business areas is Rohini most experienced in?

Rohini is most experienced in business areas like Business Intelligence , Product Development , and Strategy and Planning . Rohini also has some experience in Information Technology (IT) , Finance , and Operations .

Q: Which industries has Rohini worked in recently?

Rohini has recently worked in industries like Fashion and Apparel and Retail .

Q: Which business areas has Rohini worked in recently?

Rohini has recently worked in business areas like Business Intelligence , Product Development , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Dec 2019 - Present

6 years 3 months

Berlin, Germany

Senior Product Manager

Zalando

Product strategy & vision: Led campaign performance reporting platform serving 700+ partners, transformed manual MSTR-based weekly reporting to real-time self-service platform enabling partner autonomy and operational efficiency
Strategic roadmap management: Led phased migration prioritizing Performance campaigns (70% revenue) ahead of Awareness and Engagement, driving iterative platform evolution aligned with objectives, partner feedback, GDPR compliance, and data retention policies
User research & customer discovery: Conducted regular user interviews with partners to understand reporting needs, decision-making processes, and additional KPI requirements, translating insights into platform enhancements and feature prioritization
Cross-functional leadership: Collaborated with Product Consultants, analysts, data engineers, frontend teams, and product marketing to execute seamless platform migration, reducing PC team size by 2 FTEs while improving service quality
Scaled user adoption: Strategically onboarded partners starting with top 30 partner-program partners, expanding to all 700+ partner-program and wholesale partners through user education documentation, training coordination, and iterative feedback incorporation
Data-driven product optimization: Implemented Google Analytics tracking and engagement monitoring, identified low-engagement features (report downloads, detailed links), deployed AppCues and re-education campaigns resulting in 40% weekly engagement rate
KPI standardization & governance: Led cross-functional initiative to standardize KPI definitions and formulas across reports, dashboards, and ZMS platform, defined North Star metrics and essential KPIs for each campaign objective ensuring consistent measurement and decision-making

Dec 2018 - Aug 2019

9 months

Co-founder

Delivery App Startup

0-1 product development: Co-founded B2B ordering platform for small retailers, conducted market validation with 100+ potential clients, achieved product-market fit with 25+ early adopters
Supply chain innovation: Designed weekly fulfillment model with regional vendors, reduced stockout incidents by 30% and saved retailers 10+ hours/week on inventory management
Go-to-market execution: Led MVP development, established vendor partnerships, created metrics framework for supply chain efficiency and customer satisfaction tracking

Sep 2016 - Oct 2019

3 years 2 months

Data Engineer

GE Transportation

Data infrastructure: Built scalable ETL pipelines using SQL, Spark, Hadoop processing 10TB+ daily volumes with 99.9% reliability
Platform upscale: Led migration from legacy systems to AWS, reducing infrastructure costs by 35% and improving performance by 50%
Predictive analytics: Developed Python-based predictive maintenance models reducing unplanned equipment downtime by 25%
Self-service analytics: Created platforms for business users, reducing ad-hoc reporting requests by 60%

Oct 2014 - Sep 2016

2 years

BI Consultant

Flipkart

Financial automation: Designed automated reconciliation frameworks using Python reducing manual effort by 40% and accelerating month-end close from 5 to 2 days
Performance optimization: Optimized financial reporting pipelines achieving 80% performance improvement through query optimization and distributed processing
Data quality: Implemented validation frameworks ensuring 99.5% data completeness and reducing reporting errors by 60%

Sep 2012 - Oct 2014

2 years 2 months

Software Engineer

Exilant Technologies Pvt Ltd.

Enterprise solutions: Designed reporting systems for large enterprises (Indian Railways, Apple) using SQL, Oracle PL/SQL, JasperReports
Process automation: Built reusable components and automated workflows reducing report generation time by 40%

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (9 years), Fashion (6 years), Information Technology (3 years), Manufacturing (3 years), and Transportation (0.5 years).

Retail

Fashion

Information Technology

Manufacturing

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (13.5 years), Product Development (7 years), Strategy (6 years), Information Technology (5 years), Finance (2 years), and Operations (0.5 years).

Business Intelligence

Product Development

Strategy

Information Technology

Finance

Operations

Summary

Results-driven Senior Product Manager with 12+ years of experience building data-driven products. Proven expertise in product strategy, cross-functional leadership, and delivering measurable business impact. Strong technical background in analytics and data infrastructure with track record of reducing operational costs by 40%, improving user satisfaction, and successfully launching products from 0-1.

Skills

Product Management
Product Strategy & Roadmapping
User Research & Discovery
Cross-functional Leadership
Go-to-market Strategy
Agile Development
Stakeholder Alignment
Data-driven Decision Making
Regulatory And Privacy Topics (Gdpr, Data Retention)
Sql
Python
Airflow
Databricks
Microstrategy
Github
Jira
Tableau
Figma
Miro
Hadoop
Aws
Gcp
Looker Studio
Etl Pipelines
Kpi Frameworks
Data Tracking
Monitoring
Data Governance

Languages

English

Advanced

German

Elementary

Education

Oct 2015 - Jun 2017

Indira Gandhi National Open University

MBA in Marketing · Marketing · New Delhi, India

Aug 2008 - Jun 2012

Visveswaraya Technological University

Bachelor of Engineering in Electronics & Communication · Electronics & Communication · Belagavi, India

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rohini based?

Rohini is based in Berlin, Germany.

What languages does Rohini speak?

Rohini speaks the following languages: English (Advanced), German (Elementary).

How many years of experience does Rohini have?

Rohini has at least 13 years of experience. During this time, Rohini has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 8 months. Note that Rohini may not have shared all experience and actually has more experience.

What roles would Rohini be best suited for?

Based on recent experience, Rohini would be well-suited for roles such as: Senior Product Manager, Co-founder, Data Engineer.

What is Rohini's latest experience?

Rohini's most recent position is Senior Product Manager at Zalando.

What companies has Rohini worked for in recent years?

In recent years, Rohini has worked for Zalando.

Which industries is Rohini most experienced in?

Rohini is most experienced in industries like Retail, Fashion and Apparel, and Manufacturing. Rohini also has some experience in Information Technology (IT) and Transportation and Logistics.

Which business areas is Rohini most experienced in?

Rohini is most experienced in business areas like Business Intelligence, Product Development, and Strategy and Planning. Rohini also has some experience in Information Technology (IT), Finance, and Operations.

Which industries has Rohini worked in recently?

Rohini has recently worked in industries like Fashion and Apparel and Retail.

Which business areas has Rohini worked in recently?

Rohini has recently worked in business areas like Business Intelligence, Product Development, and Strategy and Planning.

What is Rohini's education?

Rohini holds a Master in Marketing from Indira Gandhi National Open University and a Bachelor in Electronics & Communication from Visveswaraya Technological University.

What is the availability of Rohini?

Rohini will be available full-time from March 2026.

What is the rate of Rohini?

Rohini's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.