Interim Lead for Product & Business

• Setup: Retail group in transition, agile environment, team of 10 developers
• Goal: Replace a software monolith, redesign static content, structure additional backoffice portals
• Challenge: Complex system interdependencies, stakeholders
• Tasks: Functional responsibility for static content and operational processes

• Setup: Automotive industry undergoing transformation, acquired development team
• Goal: Introduce a digital customer platform
• Tasks: Coordinate multiple project teams in the group, manage stakeholders (change), lead POs and IT

• Introduction of alternative pricing, enhanced forecasting options, and capacity management across additional sales channels

Happycar is a car rental price comparison with eight international websites. Joined as CPO in a company with 40 employees, including 15 developers. ScaleUp methodology.

• Agile product development of a new booking flow
• Iterative redesign of the result pages and product detail pages
• Integration of new providers and software solutions
• Introduced an agile squad framework in product development
• Focused on digital differentiation and business metrics
• Achievements: created a scalable software product and achieved profitability

Joined Unister's flight division as an advisor to the executive board. Unister operates numerous travel and 18 international flight portals. Focused on the financial development of the flight division. Responsible for reporting, BI, and deriving action recommendations.

• Built KPI dashboard, reporting, and data warehouse as a power user
• Established iterative product development through A/B and multivariate testing
• Launched the first fluege.de app (v1.0) as product owner in the App Store
• Initiated a fraud prevention system and receivables management
• Introduced new revenue streams driven by hypotheses
• Redesigned, developed, and optimized the conversion funnel
• Results: increased profit per booking from €35 to €53