Sascha Becker
Interim Lead PM & Business Designer for Backoffice
Experience
Interim Lead PM & Business Designer for Backoffice
Otto.de
- Setup: Large retail group in transition, agile environment, team of 10 developers
- Goal: Replace a software monolith, redesign static content, and structure additional back-office portals
- Challenge: Complex system dependencies, stakeholders in software development & digitalization
- Responsibilities: Functional ownership of static content and operational processes
Interim Lead PM & Business Designer for CMS
Otto.de
- Setup: Large retail group in transition, agile environment, team of 10 developers
- Goal: Replace a software monolith, redesign static content, and structure additional back-office portals
- Challenge: Complex system dependencies, stakeholders in software development & digitalization
- Responsibilities: Functional ownership of static content and operational processes
Interim Product Owner
Recyfy.com WR Recycling
- Setup: Startup, B2B marketplace for waste paper, team of 4 developers
- Goal: Drive digital transformation through new aftersales tools
Interim Project Lead New Platform
Hella Gutmann Solutions
- Setup: Automotive industry in transformation, outsourced development team
- Goal: Launch a digital customer platform
- Responsibilities: Coordinate multiple project teams within the group, manage stakeholders (change), lead POs and IT
Consulting E-Commerce
Schuback Parfümerien
- Increased short- and mid-term revenue potentials in preparation for the 2021 holiday season (analysis, best practices, and implementation)
Consulting & Execution in Yield Management
Ticketing Fulfillment Provider
- Introduced alternative pricing, enhanced forecasting options, and capacity control across additional sales channels
Pricing Strategy Consultant
Goldenscent
- Implemented user-centric algorithms
Chief Product Officer (CPO)
Happycar GmbH
- Agile product development of a new booking flow
- Iterative redesign of results pages and product detail pages
- Integration of new providers and software solutions
- Introduced the agile squad framework in product development
- Focused on digital differentiation and business metrics
- Achievements: Created a scalable software product and achieved profitability
Director Product & Customer Experience
Flaconi GmbH
- Introduced automated replenishment (Order Tool)
- Established and automated customer-elasticity-based pricing (Price Tool)
- Built and enhanced reporting, business analytics, and BI
- Implemented a new shop system, checkout, and payment
- Set up IT structures and organization for further scaling
- Achievements: Increased conversion rate from 1.8% to 8.5%
Business Analysis & Development Specialist
Fluege.de Unister GmbH
- Built KPI dashboard, reporting, and data warehouse as a power user
- Established iterative product development through A/B and MV testing
- Launched the first fluege.de app (v1.0) in the App Store as PO
- Initiated fraud prevention system and receivables management
- Hypothesis-driven introduction of new revenue streams
- Redesigned, enhanced, and optimized the conversion funnel
- Achievements: Increased profit per booking from EUR 35 to EUR 53
Summary
For more than 17 years, I've been responsible for products in various roles. My focus is on transactional business models. I approach projects very analytically and Pareto-efficiently, but I never lose sight of the big picture. I have proven success in managing large projects and executing ongoing roadmaps. I bring a senior-level approach, including realistic timelines, clear communication, stress resistance, and a good balance between results and process orientation.
Skills
Expertise**
15 Years E-commerce
13 Years Product Management For Software Development & Digitalization
5 Years Leadership
Personal Strengths**
Hands-on Mentality
Results-oriented
Digital Strategist
Data And Numbers Driven
Organization & Structure
Leadership Skills**
Level: Executive Management Board At Flaconi, Board Member At Happycar
Overall Responsibility For The Online Products Flaconi.de, Happycar.de
Scope: Leading Various Teams That Directly Or Indirectly Impact The Product, Including It, Pm, Cx, Ux, Bd, Bi, Cm
Team Size: Up To 70 Fte At Flaconi
Budget Responsibility And Co-responsibility For P&l (Db1)
Interdisciplinary And Cross-department Team Leadership For Flagship Projects In Interim And Freelance Engagements (Including Hella Gutmann)
Lateral Leadership, E.g., At Otto.de For The Shopoffice Team
Industries**
B2c: E-commerce, Retail, Airlines & Tourism, Marketplace, Consumer Goods, Digital Business Models
B2b: Marketplace, Automotive, Paper & Packaging
Product Management Skills**
Operational It Product Management
Requirements Analysis, Specification, Benchmarking
Agile Pm In User Stories, Epics, Backlog Management, Mvp
Stakeholder Management And Moderating Diverse Interests
Prototyping, Mockups, Wireframing
Roadmapping, Product Strategy And Vision
Kpis, Monitoring, Reporting
Growth, Business Planning
E-commerce Focus**
Product Management Along The User Flow – From Entry On The Landing Page To Conversion
User Flow Includes Shop System, Search, Navigation, Search Refinement, Master Data, Pim, Erp, Cms, Pricing, Catalog, Oos Handling, Product Pages, Recommendation Engine, Cart, Checkout, Payment And Shipping Options, Transaction Emails, Customer Account, Tracking, Fraud Prevention, And Reporting
Tools & Stack (Selection)**
Agile Methods: Scrum (Preferred), Kanban, Squad Framework By Spotify
Collaboration: Miro, Slack, Teams, G Suite, Zoom
Experimentation: Optimizely, Vwo, Bunchbox
User Feedback: Wootric, Delighted, Zenloop, Hotjar, User Testing
User Testing: Google Design Sprint, Poc
Analytics & Bi: Google Analytics, Webtrekk, Powerbi, Microstrategy, Excel
Roadmapping And Task Management: Jira, Confluence, Trello, Asana, Bpmn
Prototyping: Figma, Invision, Balsamiq, Axure
Languages
Education
Technical University of Berlin
Diploma in Business Administration · Business Administration · Berlin, Germany · 1.8
Athens University of Economics and Business
Athens, Greece
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