Technology & Strategy

After the take-over of Greenwich Consulting by EY, I joined EY's EMEIA accelerator for digital transformation and led the Digital Enterprise Strategy Group. Our role was to inject cutting-edge know-how on digital transformation into the European account teams. Part of our success is that EY is today recognized as one of the leading consulting firms for digital transformation. That is true for technical competencies like IoT, robotics, and blockchain, but also for broader transformational efforts like experience-led transformation, business model reinvention, and the re-thinking of an organization's operating model.

T-Mobile, Google, and HTC joined forces to launch Android as the new and open operating system for mobile phones. I had the honor to act as the Proposition Manager and be in the middle of that incredible global launch that was going to change the entire industry.

Generation Consulting was my first start-up creation. With a team of passionated market researchers and FMCG experts, we made the segment of the elderly easier accessible for companies. Our ambition was to create real insights into segments and help companies monetize them through better targeting, optimized pricing, and a more relevant product experience.

During this period of incredible growth, I helped telco players cope with the strategic decision making on network and IT technologies, positioning in the market, product portfolio and branding. I was part of an incredible team of passionate experts: Cluster Consulting (later absorbed by OliverWyman)