Nina Gronewold - Senior SaaS Sales Executive

Dortmund, Germany

Experience

Jan 2022 - Jun 2023

6 months

Berlin, Germany

VP Sales

Humanoo / e-therapists GmbH

Build and development of a B2B platform for corporate health
Finding and contracting of partner companies incl. Headspace, Workplace Options & Gymondo to add to the platform ecosystem
Sales team leader

Sep 2021 - Nov 2022

1 year 3 months

Bonn, Germany

Head of Business Development

SAP / LeanIX GmbH

Hyper-scaled the European business development team from 5 to 25 people in 15 months
Support the integration of the LeanIX software into the SAP ecosystem
Grew pipeline from 24,8 Mio to 102 Mio in 12 month in 2022
Developed and implemented a comprehensive business development strategy that increased sales by 64% in 2022 - closing nearly 57 mio. €
Direct report - 4 team leads / plus 21 sales & business development employees
Coaching, monitoring, introduction of MEDICC sales methodology
Finally resulting in a 1,2 billion exit to SAP

Aug 2019 - Aug 2021

2 years 1 month

Göppingen, Germany

Business Development Manager

Teamviewer AG

Responsible for the Go-to-market strategy for the new IIoT Product
Integration of the IIoT software on large platform ecosystem - AWS & MS Azure
Development of two new products by pairing the IIoT software with Huawei and Advantech hardware
Contracting and managing of new partners - closing of a white label deal with Huawei - Volume 2,5 mio. €
Managed and advised the development, marketing, legal and sales departments to ensure respective tasks are carried out for the new products and integrations

Oct 2017 - Dec 2019

1 year 3 months

Berlin, Germany

Head of Business Development

test IO GmBH now EPAM Systems

Leading, recruiting and coaching of the newly build business development rep. team
Continuously development of the crowd testing platform in line with market and customer requirements
Close collaboration with the development team to create road-maps
End to End Enterprise Sales DACH - New logo deals with: BASF, Mercedes Benz, Hugo Boss
New market development Europe - EU new logo deals: Lacoste, WizzAir, Tesco − TCV 2,25 Mio €. in 2018 generated vs. 1,8 Mio targets

Dec 2015 - Oct 2017

1 year 11 months

Berlin, Germany

Account Executive

test IO GmbH now EPAM Systems

Consultative enterprise sales
Closing − TCV 2015-2017: approx. 1,8 Mio. € annually (+20% OTE) − closed deals
Average Deal size between 100k - 350k €

Jul 2013 - Dec 2015

2 years 6 months

Berlin, Germany

Consultant - New SaaS Solutions to market / GTM Strategy

Wendero GmbH

Go-to-market consulting & exploratory sales of New B2B Tech Business Models for Scale-ups, Start-ups, and Corporations including Process Development

Major projects:

Telefónica: Development and sales establishment of a platform for remote control of digital content on screens (digital signage).
Wolters Kluwer: Development of a digital platform (Jurion) for the digital distribution of legal literature.

May 2010 - Jul 2013

3 years 3 months

Düsseldorf, Germany

Assistant to the Board

ERGO AG

Transition support from multiple former insurance companies into the ERGO AG
Recruitment / Initial training of new employees
Communication of the new sales strategy during the transition period to all subsidies − Monitoring of sales strategy execution in all subsidies

Jan 2009 - Apr 2010

1 year 4 months

Dortmund, Germany

Startup Consultant

Self-employed

Consulting, evaluation and development of:

Business models and concepts
Business plan drafting
Markets & competition
Sales strategies & processes

Summary

Deep knowledge of building new SaaS, platform and platform ecosystem models Go-to-market specialist focusing on scaling and building sales and business development organisations Innovation & entrepreneurship enthusiast