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Nina Gronewold

Software integration - Ecosystem expansion

Nina Gronewold
Dortmund, Germany

Experience

Jun 2023 - Present
2 years 9 months
Dortmund, Germany

Software integration - Ecosystem expansion

Sabbatical

  • Time off
  • Process building and automation
Jan 2023 - Jun 2023
6 months
Berlin, Germany

VP Sales, Go-to-market expert - new SaaS business models

Humanoo / e-therapists GmbH

  • Corporate sales and sales development of a B2B platform for corporate health business models
  • Build and development of a B2B platform for corporate health
  • Finding and contracting of partner companies including Headspace, Workplace Options and Gymondo to add to the platform ecosystem
  • Quick understanding of complex theories and models
  • Sales team leader
  • Analytical thinking
Sep 2021 - Nov 2022
1 year 3 months
Bonn, Germany

Head of Business Development

SAP / LeanIX GmbH

  • Hyper-scaled the European business development team from 5 to 25 people in 15 months
  • Supported the integration of LeanIX software into the SAP ecosystem
  • Grew pipeline from €24.8 M to €102 M in 12 months in 2022
  • Developed and implemented a comprehensive business development strategy that increased sales by 64% in 2022, closing nearly €57 M
  • Direct report to 4 team leads plus 21 sales and business development employees
  • Coached, monitored and introduced the MEDICC sales methodology
  • Contributed to a €1.2 B exit to SAP
Aug 2019 - Aug 2021
2 years 1 month
Göppingen, Germany

Business Development Manager

Teamviewer AG

  • Responsible for the go-to-market strategy for the new IIoT product
  • Integrated the IIoT software on large platform ecosystems including AWS and Microsoft Azure
  • Developed two new products by pairing the IIoT software with Huawei and Advantech hardware
  • Contracted and managed new partners, closing a white-label deal with Huawei worth €2.5 M
  • Managed and advised development, marketing, legal and sales departments to ensure successful product launches and integrations
Oct 2017 - Dec 2018
1 year 3 months
Berlin, Germany

Head of Business Development

test IO GmbH (now EPAM Systems)

  • Led, recruited and coached the newly built business development representative team
  • Continuously developed the crowd testing platform in line with market and customer requirements
  • Collaborated closely with the development team to create product roadmaps
  • Drove end-to-end enterprise sales in DACH with new logo deals including BASF, Mercedes-Benz and Hugo Boss
  • Expanded into new markets in Europe with new logo deals at Lacoste, WizzAir and Tesco, generating €2.25 M vs. €1.8 M target in 2018
Dec 2015 - Oct 2017
1 year 11 months
Berlin, Germany

Account Executive

test IO GmbH (now EPAM Systems)

  • Performed consultative enterprise sales
  • Closed deals with a total contract value of approximately €1.8 M annually from 2015 to 2017 (+20% OTE)
  • Managed average deal sizes between €100 K and €350 K
Jul 2013 - Dec 2015
2 years 6 months
Berlin, Germany

Consultant - New SaaS Solutions to market / GTM Strategy

Wendero GmbH

  • Provided go-to-market consulting and exploratory sales for new B2B tech business models for scale-ups, start-ups and corporations, including process development
  • Major projects:
  • Telefónica: Developed and established sales for a platform for remote control of digital content on screens (digital signage)
  • Wolters Kluwer: Developed a digital platform (Jurion) for the digital distribution of legal literature
May 2010 - Jul 2013
3 years 3 months
Düsseldorf, Germany

Assistant to the Board

ERGO AG

  • Supported transition from multiple former insurance companies into ERGO AG
  • Recruited and provided initial training for new employees
  • Communicated the new sales strategy during the transition period across all subsidiaries
  • Monitored execution of the sales strategy in all subsidiaries
Jan 2009 - Apr 2010
1 year 4 months
Dortmund, Germany

Startup Consultant

Self-employed

  • Consulted on and evaluated business models and concepts
  • Drafted business plans
  • Conducted market and competition analysis
  • Developed sales strategies and processes

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (12 years), Insurance (3 years), Professional Services (1.5 years), and Healthcare (0.5 years).

Information Technology
Insurance
Professional Services
Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (13.5 years), Strategy (7 years), Marketing (3.5 years), Product Development (3 years), Human Resources (3 years), and Information Technology (2.5 years).

Sales
Strategy
Marketing
Product Development
Human Resources
Information Technology

Summary

  • Experienced new business development specialist
  • Deep knowledge of building new SaaS, platform and platform ecosystem models
  • Go-to-market specialist focusing on scaling and building sales and business development organisations

Skills

  • Innovation & Entrepreneurship Enthusiast
  • New Business Development
  • Entrepreneurship & Innovation
  • Software Integration - Ecosystem Expansion
  • Process Building And Automation
  • Go-to-market Expert - New Saas Business Models
  • Corporate Sales & Sales Development
  • Quick Understanding Of Complex Therories And Models
  • Analytical Thinking
  • Ability To Work Under Pressure
  • Empathy
  • Leadership

Languages

German
Native
English
Advanced
Spanish
Advanced
Latin
Advanced

Education

Oct 2007 - Jun 2008

Universite' du Luxembourg

Master degree, Entrepreneurship & Innovation · Entrepreneurship & Innovation · Luxembourg

Oct 2002 - Jun 2005

University of Brighton

Bachelor, Business Administration - Hospitality Management · Business Administration - Hospitality Management · Brighton and Hove, United Kingdom

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nina based?

Nina is based in Dortmund, Germany.

What languages does Nina speak?

Nina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Latin (Advanced).

How many years of experience does Nina have?

Nina has at least 16 years of experience. During this time, Nina has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 10 months. Note that Nina may not have shared all experience and actually has more experience.

What roles would Nina be best suited for?

Based on recent experience, Nina would be well-suited for roles such as: Software integration - Ecosystem expansion, VP Sales, Go-to-market expert - new SaaS business models, Head of Business Development.

What is Nina's latest experience?

Nina's most recent position is Software integration - Ecosystem expansion at Sabbatical.

What companies has Nina worked for in recent years?

In recent years, Nina has worked for Sabbatical, Humanoo / e-therapists GmbH, SAP / LeanIX GmbH, and Teamviewer AG.

Which industries is Nina most experienced in?

Nina is most experienced in industries like Information Technology (IT), Insurance, and Professional Services. Nina also has some experience in Healthcare.

Which business areas is Nina most experienced in?

Nina is most experienced in business areas like Sales, Strategy and Planning, and Marketing. Nina also has some experience in Product Development, Human Resources (HR), and Information Technology (IT).

Which industries has Nina worked in recently?

Nina has recently worked in industries like Information Technology (IT) and Healthcare.

Which business areas has Nina worked in recently?

Nina has recently worked in business areas like Sales, Strategy and Planning, and Information Technology (IT).

What is Nina's education?

Nina holds a Master in Entrepreneurship & Innovation from Universite' du Luxembourg and a Bachelor in Business Administration - Hospitality Management from University of Brighton.

What is the availability of Nina?

Nina is immediately available part-time for suitable projects.

What is the rate of Nina?

Nina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Nina?

To hire Nina, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
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Market avg: 990-1150 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.