Nina Gronewold - Software integration - Ecosystem expansion

Dortmund, Germany

Experience

Jun 2023 - Present

2 years 8 months

Dortmund, Germany

Software integration - Ecosystem expansion

Sabbatical

Time off
Process building and automation

Jan 2023 - Jun 2023

6 months

Berlin, Germany

VP Sales, Go-to-market expert - new SaaS business models

Humanoo / e-therapists GmbH

Corporate sales and sales development of a B2B platform for corporate health business models
Build and development of a B2B platform for corporate health
Finding and contracting of partner companies including Headspace, Workplace Options and Gymondo to add to the platform ecosystem
Quick understanding of complex theories and models
Sales team leader
Analytical thinking

Sep 2021 - Nov 2022

1 year 3 months

Bonn, Germany

Head of Business Development

SAP / LeanIX GmbH

Hyper-scaled the European business development team from 5 to 25 people in 15 months
Supported the integration of LeanIX software into the SAP ecosystem
Grew pipeline from €24.8 M to €102 M in 12 months in 2022
Developed and implemented a comprehensive business development strategy that increased sales by 64% in 2022, closing nearly €57 M
Direct report to 4 team leads plus 21 sales and business development employees
Coached, monitored and introduced the MEDICC sales methodology
Contributed to a €1.2 B exit to SAP

Aug 2019 - Aug 2021

2 years 1 month

Göppingen, Germany

Business Development Manager

Teamviewer AG

Responsible for the go-to-market strategy for the new IIoT product
Integrated the IIoT software on large platform ecosystems including AWS and Microsoft Azure
Developed two new products by pairing the IIoT software with Huawei and Advantech hardware
Contracted and managed new partners, closing a white-label deal with Huawei worth €2.5 M
Managed and advised development, marketing, legal and sales departments to ensure successful product launches and integrations

Oct 2017 - Dec 2018

1 year 3 months

Berlin, Germany

Head of Business Development

test IO GmbH (now EPAM Systems)

Led, recruited and coached the newly built business development representative team
Continuously developed the crowd testing platform in line with market and customer requirements
Collaborated closely with the development team to create product roadmaps
Drove end-to-end enterprise sales in DACH with new logo deals including BASF, Mercedes-Benz and Hugo Boss
Expanded into new markets in Europe with new logo deals at Lacoste, WizzAir and Tesco, generating €2.25 M vs. €1.8 M target in 2018

Dec 2015 - Oct 2017

1 year 11 months

Berlin, Germany

Account Executive

test IO GmbH (now EPAM Systems)

Performed consultative enterprise sales
Closed deals with a total contract value of approximately €1.8 M annually from 2015 to 2017 (+20% OTE)
Managed average deal sizes between €100 K and €350 K

Jul 2013 - Dec 2015

2 years 6 months

Berlin, Germany

Consultant - New SaaS Solutions to market / GTM Strategy

Wendero GmbH

Provided go-to-market consulting and exploratory sales for new B2B tech business models for scale-ups, start-ups and corporations, including process development
Major projects:
Telefónica: Developed and established sales for a platform for remote control of digital content on screens (digital signage)
Wolters Kluwer: Developed a digital platform (Jurion) for the digital distribution of legal literature

May 2010 - Jul 2013

3 years 3 months

Düsseldorf, Germany

Assistant to the Board

ERGO AG

Supported transition from multiple former insurance companies into ERGO AG
Recruited and provided initial training for new employees
Communicated the new sales strategy during the transition period across all subsidiaries
Monitored execution of the sales strategy in all subsidiaries

Jan 2009 - Apr 2010

1 year 4 months

Dortmund, Germany

Startup Consultant

Self-employed

Consulted on and evaluated business models and concepts
Drafted business plans
Conducted market and competition analysis
Developed sales strategies and processes

Summary

Experienced new business development specialist
Deep knowledge of building new SaaS, platform and platform ecosystem models
Go-to-market specialist focusing on scaling and building sales and business development organisations