Nina Gronewold
Software integration - Ecosystem expansion
Experience
Software integration - Ecosystem expansion
Sabbatical
- Time off
- Process building and automation
VP Sales, Go-to-market expert - new SaaS business models
Humanoo / e-therapists GmbH
- Corporate sales and sales development of a B2B platform for corporate health business models
- Build and development of a B2B platform for corporate health
- Finding and contracting of partner companies including Headspace, Workplace Options and Gymondo to add to the platform ecosystem
- Quick understanding of complex theories and models
- Sales team leader
- Analytical thinking
Head of Business Development
SAP / LeanIX GmbH
- Hyper-scaled the European business development team from 5 to 25 people in 15 months
- Supported the integration of LeanIX software into the SAP ecosystem
- Grew pipeline from €24.8 M to €102 M in 12 months in 2022
- Developed and implemented a comprehensive business development strategy that increased sales by 64% in 2022, closing nearly €57 M
- Direct report to 4 team leads plus 21 sales and business development employees
- Coached, monitored and introduced the MEDICC sales methodology
- Contributed to a €1.2 B exit to SAP
Business Development Manager
Teamviewer AG
- Responsible for the go-to-market strategy for the new IIoT product
- Integrated the IIoT software on large platform ecosystems including AWS and Microsoft Azure
- Developed two new products by pairing the IIoT software with Huawei and Advantech hardware
- Contracted and managed new partners, closing a white-label deal with Huawei worth €2.5 M
- Managed and advised development, marketing, legal and sales departments to ensure successful product launches and integrations
Head of Business Development
test IO GmbH (now EPAM Systems)
- Led, recruited and coached the newly built business development representative team
- Continuously developed the crowd testing platform in line with market and customer requirements
- Collaborated closely with the development team to create product roadmaps
- Drove end-to-end enterprise sales in DACH with new logo deals including BASF, Mercedes-Benz and Hugo Boss
- Expanded into new markets in Europe with new logo deals at Lacoste, WizzAir and Tesco, generating €2.25 M vs. €1.8 M target in 2018
Account Executive
test IO GmbH (now EPAM Systems)
- Performed consultative enterprise sales
- Closed deals with a total contract value of approximately €1.8 M annually from 2015 to 2017 (+20% OTE)
- Managed average deal sizes between €100 K and €350 K
Consultant - New SaaS Solutions to market / GTM Strategy
Wendero GmbH
- Provided go-to-market consulting and exploratory sales for new B2B tech business models for scale-ups, start-ups and corporations, including process development
- Major projects:
- Telefónica: Developed and established sales for a platform for remote control of digital content on screens (digital signage)
- Wolters Kluwer: Developed a digital platform (Jurion) for the digital distribution of legal literature
Assistant to the Board
ERGO AG
- Supported transition from multiple former insurance companies into ERGO AG
- Recruited and provided initial training for new employees
- Communicated the new sales strategy during the transition period across all subsidiaries
- Monitored execution of the sales strategy in all subsidiaries
Startup Consultant
Self-employed
- Consulted on and evaluated business models and concepts
- Drafted business plans
- Conducted market and competition analysis
- Developed sales strategies and processes
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12 years), Insurance (3 years), Professional Services (1.5 years), and Healthcare (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (13.5 years), Strategy (7 years), Marketing (3.5 years), Product Development (3 years), Human Resources (3 years), and Information Technology (2.5 years).
Summary
- Experienced new business development specialist
- Deep knowledge of building new SaaS, platform and platform ecosystem models
- Go-to-market specialist focusing on scaling and building sales and business development organisations
Skills
- Innovation & Entrepreneurship Enthusiast
- New Business Development
- Entrepreneurship & Innovation
- Software Integration - Ecosystem Expansion
- Process Building And Automation
- Go-to-market Expert - New Saas Business Models
- Corporate Sales & Sales Development
- Quick Understanding Of Complex Therories And Models
- Analytical Thinking
- Ability To Work Under Pressure
- Empathy
- Leadership
Languages
Education
Universite' du Luxembourg
Master degree, Entrepreneurship & Innovation · Entrepreneurship & Innovation · Luxembourg
University of Brighton
Bachelor, Business Administration - Hospitality Management · Business Administration - Hospitality Management · Brighton and Hove, United Kingdom
Profile
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