Mart Virkus - Head of Marketing

Q: Where is Mart based?

Mart is based in Tallinn, Estonia .

Q: What languages does Mart speak?

Mart speaks the following languages: Estonian (Native), English (Advanced), German (Elementary), Finnish (Elementary), Russian (Elementary) .

Q: How many years of experience does Mart have?

Mart has at least 10 years of experience. During this time, Mart has worked in at least 4 different roles and for 3 different companies . The average length of individual experience is 3 years and 6 months . Note that Mart may not have shared all experience and actually has more experience.

Q: What is Mart's latest experience?

Mart's most recent position is Head of Marketing at Patchstack .

Q: What companies has Mart worked for in recent years?

In recent years, Mart has worked for Patchstack and Draft .

Q: Which industries is Mart most experienced in?

Mart is most experienced in industries like Information Technology (IT) .

Q: Which business areas is Mart most experienced in?

Mart is most experienced in business areas like Marketing , Business Intelligence , and Sales .

Q: Which industries has Mart worked in recently?

Mart has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Mart worked in recently?

Mart has recently worked in business areas like Marketing , Business Intelligence , and Sales .

Recommended expert

Tallinn, Estonia

Experience

May 2022 - Present

3 years 10 months

Head of Marketing

Patchstack

Led marketing through early-PMF to Series A
Set up analytics & user research efforts
Collaborated with multiple teams on pricing experiments, doubling subscription revenue
Led team on sales and marketing alignment to speed up sales cycles
Collaborated across teams to organize on-site conference events

Mar 2021 - Mar 2022

1 year 1 month

Growth Marketing Manager

Draft

Managed day-to-day marketing ops post Series A
Built out the company's CRO function, increasing paid subscription conversion rates
Conducted user interviews & collaborated with other teams to improve messaging & value propositions

Jan 2017 - Jan 2020

3 years 1 month

Marketing Team Lead

Toggl

Led the marketing team with a focus on SEO, content & viral marketing
Led brand campaigns, including a major rebrand
Doubled the company blog and website traffic

Nov 2014 - Jan 2017

2 years 3 months

Content Marketing Specialist

Toggl

Content marketing specialist role responsibilities not detailed

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (10 years).

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (10 years), Business Intelligence (4 years), and Sales (4 years).

Marketing

Business Intelligence

Sales

Summary

I'm a strategic marketing leader with 10+ years of experience driving growth in fast-paced startup environments. Proven track record of leading teams through critical business phases, from early product-market fit to Series A funding.

I focus on collaborative problem-solving, customer research, and cross-functional alignment to accelerate business growth. Remote work veteran since 2014 with expertise in building scalable marketing processes. Data-inspired, creativity driven.

Skills

Strategic Marketing
Analytics & Data
Growth Marketing
Marketing Analytics
Product Marketing
Conversion Tracking
Customer Research
A/b Testing
Positioning & Messaging
User Research
Leadership & Collaboration
Technical & Creative
Team Leadership
Content Creation
Cross-functional Alignment
Seo & Sem
Process Development
Social Media Marketing
Project Management
Email Marketing
Stakeholder Communication
Event Organization

Languages

Estonian

Native

English

Advanced

German

Elementary

Finnish

Elementary

Russian

Elementary

Education

Oct 2010 - Jun 2011

University of Copenhagen

Exchange Studies · Copenhagen, Denmark

Sep 2008 - Jun 2014

Tallinn University

BA, Social & Cultural Anthropology · Social & Cultural Anthropology · Tallinn, Estonia

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Mart based?

Mart is based in Tallinn, Estonia.

What languages does Mart speak?

Mart speaks the following languages: Estonian (Native), English (Advanced), German (Elementary), Finnish (Elementary), Russian (Elementary).

How many years of experience does Mart have?

Mart has at least 10 years of experience. During this time, Mart has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 3 years and 6 months. Note that Mart may not have shared all experience and actually has more experience.

What roles would Mart be best suited for?

Based on recent experience, Mart would be well-suited for roles such as: Head of Marketing, Growth Marketing Manager, Marketing Team Lead.

What is Mart's latest experience?

Mart's most recent position is Head of Marketing at Patchstack.

What companies has Mart worked for in recent years?

In recent years, Mart has worked for Patchstack and Draft.

Which industries is Mart most experienced in?

Mart is most experienced in industries like Information Technology (IT).

Which business areas is Mart most experienced in?

Mart is most experienced in business areas like Marketing, Business Intelligence, and Sales.

Which industries has Mart worked in recently?

Mart has recently worked in industries like Information Technology (IT).

Which business areas has Mart worked in recently?

Mart has recently worked in business areas like Marketing, Business Intelligence, and Sales.

What is Mart's education?

Mart holds a Bachelor in Social & Cultural Anthropology from Tallinn University.

What is the availability of Mart?

Mart is immediately available for suitable projects.

What is the rate of Mart?

Mart's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.