Mart Virkus

Head of Marketing

Avatar placeholder
Tallinn, Estonia

Experience

May 2022 - Present
3 years 9 months

Head of Marketing

Patchstack

  • Led marketing through early-PMF to Series A
  • Set up analytics & user research efforts
  • Collaborated with multiple teams on pricing experiments, doubling subscription revenue
  • Led team on sales and marketing alignment to speed up sales cycles
  • Collaborated across teams to organize on-site conference events
Mar 2021 - Mar 2022
1 year 1 month

Growth Marketing Manager

Draft

  • Managed day-to-day marketing ops post Series A
  • Built out the company's CRO function, increasing paid subscription conversion rates
  • Conducted user interviews & collaborated with other teams to improve messaging & value propositions
Jan 2017 - Jan 2020
3 years 1 month

Marketing Team Lead

Toggl

  • Led the marketing team with a focus on SEO, content & viral marketing
  • Led brand campaigns, including a major rebrand
  • Doubled the company blog and website traffic
Nov 2014 - Jan 2017
2 years 3 months

Content Marketing Specialist

Toggl

  • Content marketing specialist role responsibilities not detailed

Summary

I'm a strategic marketing leader with 10+ years of experience driving growth in fast-paced startup environments. Proven track record of leading teams through critical business phases, from early product-market fit to Series A funding.

I focus on collaborative problem-solving, customer research, and cross-functional alignment to accelerate business growth. Remote work veteran since 2014 with expertise in building scalable marketing processes. Data-inspired, creativity driven.

Skills

  • Strategic Marketing
  • Analytics & Data
  • Growth Marketing
  • Marketing Analytics
  • Product Marketing
  • Conversion Tracking
  • Customer Research
  • A/b Testing
  • Positioning & Messaging
  • User Research
  • Leadership & Collaboration
  • Technical & Creative
  • Team Leadership
  • Content Creation
  • Cross-functional Alignment
  • Seo & Sem
  • Process Development
  • Social Media Marketing
  • Project Management
  • Email Marketing
  • Stakeholder Communication
  • Event Organization

Languages

Estonian
Native
English
Advanced
German
Elementary
Finnish
Elementary
Russian
Elementary

Education

Oct 2010 - Jun 2011

University of Copenhagen

Exchange Studies · Copenhagen, Denmark

Sep 2008 - Jun 2014

Tallinn University

BA, Social & Cultural Anthropology · Social & Cultural Anthropology · Tallinn, Estonia

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