Business Development Manager | Freelancer

Defining market strategy, including evaluation of competition, co-operation possibilities, market, and expected price and profitability level within the markets of Estonia, Finland, Poland, Lithuania and Latvia.

• Achieving market competitive products, processes and mandates to make the PPA business grow to a significant size within Eesti Energia.
• Organising and coordinating the cooperation of internal units to achieve effective results towards the clients, including building up a virtual PPA team and leading it (15 people)
• Client communication concerning RfQ, RfP (PPA, cPPA) and cooperations (developers)
• Leading the crucial change of Eesti Energia into the green energy world

Professional market entry and expert services for foreign companies entering the German and Scandinavian energy and technology markets.

I bring a proven track record in leading complex energy projects, developing market strategies, and driving business growth. My core expertise covers energy transition technologies like PPAs, BESS, virtual power plants, and hydrogen, combined with hands-on project and crisis management.

Key Energy & Project Leadership Roles:

• For SMA Solar Technology AG, provided crucial development support for a complete residential hybrid platform for the U.S. market
• Marburg-Biedenkopf district: developed a climate protection concept, managed 500 municipal buildings, and initiated the "Energiesprong" retrofit project.
• Led critical infrastructure projects like the 330-kV Harku-Sindi (Estonia) power line (€150M) for Leonhard Weiss and conducted over 30 energy audits for banks and hospitals.

Business Development & Market Strategy:

• Eesti Energia: structured and executed long-term PPA contracts totaling 7.6 TWh across the Baltic region and Finland.
• Provided market entry services for DetraSolar (Lithuania) into the German market for utility-scale solar and BESS design works.
• Supported Enemat OÜ in its entry into the German medical device sector.
• Aurora Energy Research: led a strategic multi-client study on renewable energy and PPAs in the Baltics.

Innovation & Ecosystem Development:

• Long-term mentor at Tallinn Tehnopol Science Park: worked with over 40 startups, including feasibility assessments for the "Zero Terrain" pumped hydro project and preparing startups for export.
• EU External Expert: evaluated 85 project proposals for the Horizon program.

Selected References: Aurora Energy Research, SMA Solar Technology AG, GEA Heating & Refrigeration Technologies, Eesti Energia, Deutsche Bahn, Leonhard Weiss, Detra Solar UAB, Enemat OÜ, Tallinna Teaduspark Tehnopol, Hepta Insight OÜ, FuseBox OÜ, MarkeDroid OÜ.

Discover more at: [link]