Marcus König - Director of Go-to-Market & Operations

Q: Where is Marcus based?

Marcus is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marcus have?

Marcus has at least 15 years of experience. During this time, Marcus has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years and 7 months . Note that Marcus may not have shared all experience and actually has more experience.

Q: What is Marcus's latest experience?

Marcus's most recent position is Director of Go-to-Market & Operations at Gilion AB .

Q: What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for Gilion AB and via Spaghetti Ventures .

Q: Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Insurance , Banking and Finance , and Sport and Recreation . Marcus also has some experience in Professional Services , Information Technology (IT) , and Telecommunication .

Q: Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Strategy and Planning , Investments, M&A & Venture Capital , and Business Intelligence . Marcus also has some experience in Customer Service , Operations , and Legal and Compliance .

Q: Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Banking and Finance , Insurance , and Information Technology (IT) .

Q: Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Customer Service , Operations , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Mar 2023 - Sep 2024

1 year 7 months

Berlin, Germany

Director of Go-to-Market & Operations

Gilion AB

International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

Sep 2020 - Present

5 years 6 months

Berlin, Germany

Hybrid

Consultant for GTM & Growth, Commercial Excellence & Strategic Initiatives

via Spaghetti Ventures

B2B Insurance Platform (Series B, EUR 20M ARR, 180 FTE): Interim management for operational excellence in customer success & service delivery, leading a private-equity-backed transformation to improve retention and capital-efficient growth by rebuilding the end-to-end customer journey and operating system across product and CX
B2B Accounting SaaS (Series C, EUR 38M ARR, 200 FTE): Advisor for performance management, redesigning forecasting models integrating pipeline, bookings, and churn, building real-time dashboards for funnel conversion, productivity, and CAC/LTV, and defining cross-functional KPIs and operating cadences (WBR/MBR)
B2B Financial Management Platform/Lead-to-Cash for SME (Series D, EUR 60M ARR, 350 FTE): Advisor for market entry to Germany, defining positioning and value proposition, leading product localization recommendations, and assessing regulatory and compliance implications
Credit Insurance Group: Advisor for corporate development (Northern Europe), conducting market mapping and preliminary due diligence for venture and M&A initiatives, building market landscape of solution areas, and conducting light due diligence on selected targets

Dec 2017 - Jul 2020

2 years 8 months

Berlin, Germany

Principal / Authorized Signatory (Prokurist)

Signal Iduna

Digital transformation & strategic initiatives: Partnered with the Group Executive Board to develop strategic theses on infrastructure, data & analytics, automation, and customer engagement models
Build-vs-buy recommendations & executive decision support: Produced board-ready reports translating market signals into build-vs-buy recommendations, including capability assessments and risk/ROI trade-offs
Scaled digital delivery via agile squads: Drove operational excellence using OKRs and workflow standardization, establishing dashboards and decision logs for transparency and speed
Transformation themes across core insurance functions: Translated strategic priorities into initiatives across CX, claims management, risk & compliance, and marketing/sales technologies
Enterprise & FinTech investment focus: Led eight investments end-to-end, served as board observer, and provided post-investment operational support for GTM execution and scalability
Industry monitoring & ecosystem leverage: Established an industry briefing center and built senior relationships with ecosystem players for partnerships and best-practice transfer
Leadership: Recruited and developed a team of five, implemented governance routines, and delivered a TVPI of 1.9 as of July 2021

Jan 2017 - Jul 2017

7 months

Amsterdam, Netherlands

Venture Capital Associate

KPN Ventures

Sourced and diligenced Series A–C investments in cloud, infrastructure, and B2B software to support KPN’s digital transformation
Assessed how external innovation could enable core-system modernization, network/software convergence, and scaled automation
Prepared executive-ready recommendations to support transformation governance and investment decisions

Aug 2014 - Jun 2016

1 year 11 months

Frankfurt, Germany

On-site

Corporate Finance (M&A) Analyst

Clearwater International

Executed 10+ buy- and sell-side mandates in Technology and Industrials, translating board-level objectives into strategic initiatives and deal roadmaps
Conducted operational excellence analyses to identify cost reduction and SG&A efficiency levers, translating findings into value creation cases
Built integrated KPI and planning models for commercial, operations, and HR planning to diagnose performance and support decisions
Managed end-to-end workstreams using Lean Six Sigma methods, ensuring decision-ready outcomes for C-level stakeholders
Identified operational and financial risks in due diligence, converting findings into mitigation plans and negotiation levers
Co-led a CRM and ERP transformation to Microsoft Dynamics NAV, improving data quality, reporting reliability, and workflow efficiency

Jan 2007 - Dec 2011

5 years

Professional Athlete

International Triathlon Union

Competed internationally in triathlon and swimming from age 10, training at a specialized boarding school and traveling 150 days a year for races
Pursued Olympic qualification, gaining high-performance sports experience and learning endurance, discipline, and teamwork
Aspiring to foster growth and mentorship for athletes and sports organizations based on experience and insights

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Insurance (8 years), Banking and Finance (5.5 years), Sport (5 years), Professional Services (2 years), Information Technology (1.5 years), and Telecommunication (0.5 years).

Insurance

Banking and Finance

Sport

Professional Services

Information Technology

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (10.5 years), Investments and M&A (8.5 years), Business Intelligence (8 years), Customer Service (5.5 years), Operations (5.5 years), and Legal (5.5 years).

Strategy

Investments and M&A

Business Intelligence

Customer Service

Operations

Legal

Summary

GTM & Strategic Initiatives leader with 12+ years’ experience across European Enterprise software, SaaS, and financial services, delivering measurable outcomes through commercial excellence, process optimization, and large-scale transformation in regulated environments. Scaled end-to-end operating processes across the customer journey, commercial teams (sales, marketing, CX, partnerships, product and finance) and service delivery, applying continuous improvement to raise productivity and quality while driving cost efficiency.

Private-Equity-style operator with a hands-on, entrepreneurial mindset: built investor-grade performance management, identified cost-out and synergy levers, and drove execution through task bundling, activity migration, and KPI governance - enabling harmonization across functions and seamless orchestration between regional teams and shared services while improving efficiency and service quality.

Internationally experienced across Germany, Nordics, UK, and the Netherlands; align local execution with HQ standards and governance. Partner closely with Commercial, Product/Engineering/IT, Data, Risk/Credit, Compliance, Finance, and Client Services to deliver automation and digitalization programs with strong change management and measurable impact.

Skills

Productivity & Collaboration:

Ms Office Suite
Google Workspace

Strategic Planning & Fp&a Modeling:

Anaplan
Valsight
Pigment

Operational Excellence & Process (Lean-aligned):

Servicenow
Signavio
Jira & Confluence

Crm & Revenue Execution:

Salesforce
Hubspot
Clari

Bi, Analytics & Data Exploration:

Tableau
Looker
Funnel Iq
Heap

Customer Experience & Journey Insights:

Fullstory

Product & Workflow Design:

Miro
Figma

Automation & Ai-enabled Ops:

Airtable
Zapier
Clay
N8n

Languages

German

Native

English

Advanced

Education

VU Amsterdam

Business Administration, Strategy · Business Administration · Amsterdam, Netherlands

Ansbach University of Applied Sciences

International Management · International Management · Ansbach, Germany

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marcus based?

Marcus is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Marcus speak?

Marcus speaks the following languages: German (Native), English (Advanced).

How many years of experience does Marcus have?

Marcus has at least 15 years of experience. During this time, Marcus has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 7 months. Note that Marcus may not have shared all experience and actually has more experience.

What roles would Marcus be best suited for?

Based on recent experience, Marcus would be well-suited for roles such as: Director of Go-to-Market & Operations, Consultant for GTM & Growth, Commercial Excellence & Strategic Initiatives, Principal / Authorized Signatory (Prokurist).

What is Marcus's latest experience?

Marcus's most recent position is Director of Go-to-Market & Operations at Gilion AB.

What companies has Marcus worked for in recent years?

In recent years, Marcus has worked for Gilion AB and via Spaghetti Ventures.

Which industries is Marcus most experienced in?

Marcus is most experienced in industries like Insurance, Banking and Finance, and Sport and Recreation. Marcus also has some experience in Professional Services, Information Technology (IT), and Telecommunication.

Which business areas is Marcus most experienced in?

Marcus is most experienced in business areas like Strategy and Planning, Investments, M&A & Venture Capital, and Business Intelligence. Marcus also has some experience in Customer Service, Operations, and Legal and Compliance.

Which industries has Marcus worked in recently?

Marcus has recently worked in industries like Banking and Finance, Insurance, and Information Technology (IT).

Which business areas has Marcus worked in recently?

Marcus has recently worked in business areas like Customer Service, Operations, and Strategy and Planning.

What is Marcus's education?

Marcus holds a Master in Business Administration from VU Amsterdam and a Bachelor in International Management from Ansbach University of Applied Sciences.

What is the availability of Marcus?

Marcus is immediately available full-time for suitable projects.

What is the rate of Marcus?

Marcus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.