Recommended expert
Leona Lammel
Marketing & Communications Expert
Experience
Jan 2026 - Present
3 monthsMarketing & Communications Expert
Self-employed
- Developing positioning and brand strategies for market entries and relaunches
- Creating messaging frameworks, content, and communication guidelines
- Advising marketing teams and agencies during growth and transformation phases
- Taking on project-based marketing lead roles (interim / sparring)
Jul 2021 - Dec 2025
4 years 6 monthsFrankfurt, Germany
Marketing Lead Germany (formerly Senior Marketing Manager)
Wüest Partner AG
- Building and leading marketing for the German market (B2B, real estate, data & consulting)
- Developing brand strategy and positioning
- Planning and managing PR, events, and communication activities
- Responsible for budget, KPIs, and performance reporting
- Close collaboration with international teams and external agencies
May 2020 - Jun 2021
1 year 2 monthsFrankfurt, Germany
Head of Marketing
Maxpert GmbH
- Full strategic and operational responsibility for marketing & PR
- Leading a team of three, managing budgets and campaigns
- Implementing data-driven marketing analysis and performance monitoring
Jul 2019 - Apr 2020
10 monthsHeusenstamm, Germany
Expert Internal Communications Central Europe
Dematic GmbH
- Implementing internal communication strategies for over 10 sites in Central Europe
- Topic planning, employee communication, change communication
Sep 2015 - Jul 2019
3 years 11 monthsKassel, Germany
Online Editor
Hessische/Niedersächsische Allgemeine (HNA)
- Managing a news platform with 11 million visits per month
- Leading and training 15 freelance staff
- Building social media, push, and newsletter communication
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Real Estate (4.5 years), Media and Entertainment (4 years), and Transportation (1 year).
Real Estate
Media and Entertainment
Transportation
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Business Intelligence (1 year), and Human Resources (1 year).
Marketing
Business Intelligence
Human Resources
Summary
Marketing and communications expert with over ten years of experience in brand strategy, digital communication, and leadership. I support companies as an interim marketing lead or consultant in developing and implementing effective marketing and communication strategies.
Brand Strategy | Marketing Communication | Storytelling | Digital Marketing | Corporate Communications | Employer Branding | Team Leadership | Project Management | Content & Campaign Development
Skills
- Strategic Marketing & Branding | Kpi-driven Performance Measurement
- Content Marketing & Storytelling | Pr & Event Management
- Team Leadership & Project Coordination | Seo / Social Media / Web Analytics
- Tools: Google Analytics, Wordpress, Ms Office 365, Chatgpt, Prompt Engineering
Languages
German
NativeEnglish
AdvancedEducation
Oct 2010 - Jul 2013
Justus Liebig University Giessen
First State Examination · English & History · Giessen, Germany
Hessische/Niedersächsische Allgemeine (HNA) Kassel
Journalistic Traineeship · Kassel, Germany
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Leona based?
Leona is based in Frankfurt, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Leona speak?
Leona speaks the following languages: German (Native), English (Advanced).
How many years of experience does Leona have?
Leona has at least 11 years of experience. During this time, Leona has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 1 month. Note that Leona may not have shared all experience and actually has more experience.
What roles would Leona be best suited for?
Based on recent experience, Leona would be well-suited for roles such as: Marketing & Communications Expert, Marketing Lead Germany (formerly Senior Marketing Manager), Head of Marketing.
What is Leona's latest experience?
Leona's most recent position is Marketing & Communications Expert at Self-employed.
What companies has Leona worked for in recent years?
In recent years, Leona has worked for Self-employed, Wüest Partner AG, and Maxpert GmbH.
Which industries is Leona most experienced in?
Leona is most experienced in industries like Real Estate, Media, Entertainment and Publishing, and Transportation and Logistics. Leona also has some experience in Advertising.
Which business areas is Leona most experienced in?
Leona is most experienced in business areas like Marketing, Business Intelligence, and Human Resources (HR). Leona also has some experience in Strategy and Planning.
Which industries has Leona worked in recently?
Leona has recently worked in industries like Real Estate and Advertising.
Which business areas has Leona worked in recently?
Leona has recently worked in business areas like Marketing, Business Intelligence, and Strategy and Planning.
What is Leona's education?
Leona attended Justus Liebig University Giessen for English & History.
What is the availability of Leona?
Leona is immediately available part-time for suitable projects.
What is the rate of Leona?
Leona's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Leona?
To hire Leona, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 820-980 €
Market avg: 820-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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