Recommended expert

Leona Lammel

Marketing & Communications Expert

Leona Lammel
Frankfurt, Germany

Experience

Jan 2026 - Present
1 month

Marketing & Communications Expert

Self-employed

  • Developing positioning and brand strategies for market entries and relaunches
  • Creating messaging frameworks, content, and communication guidelines
  • Advising marketing teams and agencies during growth and transformation phases
  • Taking on project-based marketing lead roles (interim / sparring)
Jul 2021 - Dec 2025
4 years 6 months
Frankfurt, Germany

Marketing Lead Germany (formerly Senior Marketing Manager)

Wüest Partner AG

  • Building and leading marketing for the German market (B2B, real estate, data & consulting)
  • Developing brand strategy and positioning
  • Planning and managing PR, events, and communication activities
  • Responsible for budget, KPIs, and performance reporting
  • Close collaboration with international teams and external agencies
May 2020 - Jun 2021
1 year 2 months
Frankfurt, Germany

Head of Marketing

Maxpert GmbH

  • Full strategic and operational responsibility for marketing & PR
  • Leading a team of three, managing budgets and campaigns
  • Implementing data-driven marketing analysis and performance monitoring
Jul 2019 - Apr 2020
10 months
Heusenstamm, Germany

Expert Internal Communications Central Europe

Dematic GmbH

  • Implementing internal communication strategies for over 10 sites in Central Europe
  • Topic planning, employee communication, change communication
Sep 2015 - Jul 2019
3 years 11 months
Kassel, Germany

Online Editor

Hessische/Niedersächsische Allgemeine (HNA)

  • Managing a news platform with 11 million visits per month
  • Leading and training 15 freelance staff
  • Building social media, push, and newsletter communication

Summary

Marketing and communications expert with over ten years of experience in brand strategy, digital communication, and leadership. I support companies as an interim marketing lead or consultant in developing and implementing effective marketing and communication strategies.

Brand Strategy | Marketing Communication | Storytelling | Digital Marketing | Corporate Communications | Employer Branding | Team Leadership | Project Management | Content & Campaign Development

Skills

  • Strategic Marketing & Branding | Kpi-driven Performance Measurement
  • Content Marketing & Storytelling | Pr & Event Management
  • Team Leadership & Project Coordination | Seo / Social Media / Web Analytics
  • Tools: Google Analytics, Wordpress, Ms Office 365, Chatgpt, Prompt Engineering

Languages

German
Native
English
Advanced

Education

Oct 2010 - Jul 2013

Justus Liebig University Giessen

First State Examination · English & History · Giessen, Germany

Hessische/Niedersächsische Allgemeine (HNA) Kassel

Journalistic Traineeship · Kassel, Germany

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