Consultant (Strategy & Brand), Intermediary, Coach, Mentor, Lecturer

Developed an employer value proposition (EVP) with a cross-company core team of 38 people in the energy & infrastructure industry

Delivered implications and practical training

Initiated a change management process focused on corporate culture

Launched new job postings that generated 15 perfectly fitting candidates within 14 days (previously zero)

Empowered the core team to embrace employer branding and act as EB ambassadors after initial resistance

Business development in a communications agency focusing on advertising and strategic planning

Managed 5 permanent staff (expanded to 25)

Oversaw agency self-marketing

Achieved revenue of ca. 1.2 Mio. CHF

Transformed the advertising agency into a strategic (brand) communications agency by adding diagnosis and strategy to execution and introducing neuromarketing

Coached and secured new and sustainable major clients (e.g., CYP, Die Post, Swisscom, Blutspende Zürich, VetTrust, BKW) alongside smaller clients

Increased revenue by 35%

Used lectures and workshops as acquisition tools