Georg Buske
Technology Expert
Experience
Jan 2021 - Present
3 years 3 months Germany
Co-founder
Buildaz
- Co-founded Buildaz, a company operating in Brazil and Germany
Jan 2020 - Dec 2022
2 years Brazil
Senior IT Director
Facily
- Facilitated hiring and development of a high-performance team to scale Facily, fastest growing startup in LatAm (unicorn), scaling of a total technology team from 30 to 400+ FTEs (incl. ~70 external) in less than 1 year
- Delivered considerable cost reductions of up to 80% at Facily of 1mm USD / month through right sizing, rewrites/migrations, and optimizing SaaS and vendor contracts, and establishing FinOps processes
- Scaled to ~400k orders/day in a few months through optimization of AWS/GCP and Wordpress cleanup, as well as transitioning parts to micro services (Python, NodeJS, Golang)
Jan 2010 - Dec 2021
11 yearsChief Technology Officer
Dafiti Group
- Responsible for technology operations in Spanish Speaking Countries
Jan 2010 - Dec 2021
11 years Brazil
Head of Innovation, Software Architecture and IT strategy
Dafiti Group
- Worked as a Consultant / Contractor for Dafiti Group in Brazil
- Focused on innovation, software architecture, and IT strategy
Jan 2010 - Dec 2021
11 yearsIT Director LatAm
Dafiti Group
- Strengthened regional workforce by building out tech hubs in Argentina, Chile and Colombia, establishing Helix Organizational Structure with local tech leaders, restructuring QA and Test Engineering, resulting in increased quality of software delivery process and better alignment between the 4 LatAm countries
- Built and operated search and recommendation engines using third-party vendors, open source, and custom technologies, including collaborative filtering and NLP. Boosted Dafiti's conversion rate by over 10% and introduced a visual search feature MVP at Dafiti in record time
- Led transformation of Dafiti into an AI-first organization by implementing AI insight sprints (utilizing design thinking) within operational areas and mentoring employees to pursue internal AI projects
- Simulated Dafiti's product flow for a major global warehouse automation project with Autostore™. Implemented advanced forecasting techniques for customer reactivation and repeat purchases
- Launched lamoda.ru, Russia's top fashion e-commerce, sold for 100mm EUR in 2022. Pioneered a system used by major global e-commerce sites, starting with dafiti.com.br. Revamped Dafiti's site in 6 months for scalability and TV campaigns
- Executed various successful cloud migrations, e.g. moving a running e-commerce (Dafiti) site with millions of users from on-premise to AWS in 2016 (lift-and-shift moving towards a cloud native architecture enabling scalability and cost efficiency)
- Ensured a high degree of availability, while scaling the operations to millions of users/orders on various occasions (high traffic events), e.g. 10+ Black Fridays without major downtime
- Played a vital role in driving e-commerce growth during COVID-19, resulting in 10x increase in GFG share price. Successfully scaled massive promotion campaigns such Cyberlunes and during COVID-19 by stabilizing the technology stack and improving cross-country alignment leading to 3x growth in top line revenue
- Achieved overall 50% YoY cost reduction in CAPEX and OPEX at Dafiti with area wide cost cuttings, capitalization processes and on-premise to cloud migration, while maintaining high operational excellence
- Integrated 2 acquired e-commerce operations, leading to profitability for Dafiti, Brazil's largest online fashion retailer
- Implemented and integrated CRMs like SalesForce and Zendesk, migrated ERPs to SAP and SAP4/HANA, and ensured compliance with auditors such as E&Y for sustainable growth in the GFG Brazil/LatAm sector
- Successfully led the implementation of PCI certifications and re-certifications and compliance related requirements related BACEN policies (brazilian central bank) to mitigate risk
- Implemented advanced cybersecurity frameworks, like CIS and NIST, to devise action plans and enhance information security capabilities
Jan 2010 - Dec 2021
11 years Brazil
Senior IT Manager / Head of R&D
Dafiti Group
- Led R&D initiatives for Dafiti Group in Brazil
Jan 2010 - Dec 2021
11 years Brazil
Software Architect / Technical lead
Dafiti Group
- Served as Software Architect and Technical lead for Dafiti Group in Brazil
Jan 2010 - Dec 2021
11 years Germany
Senior Software Engineer
Rocket Internet GmbH
- Worked as Senior Software Engineer for Rocket Internet GmbH in Germany
Jan 2001 - Dec 2011
11 years Germany
IT Specialist
Deutsches Institut für Marketing GmbH (DIM)
- Served as IT Specialist
Jan 2001 - Dec 2011
11 years Germany
Software Developer / Project manager trainee
ESH GmbH
- Started career as Software Developer and Project manager trainee
Jan 2001 - Dec 2011
11 years Germany
Software Developer / Sysadmin
EuropeAlive Medien GmbH (mitfahrzentrale.de)
- Worked as Software Developer and System Administrator
Jan 2001 - Dec 2011
11 years Germany
Software Developer / Team Lead
Klickfreundlich GmbH / Media Ventures GmbH
- Worked as Software Developer and Team Lead
- Participated in digital asset integrations of various acquisitions at Media Ventures (VC)
Jan 2001 - Dec 2011
11 years Germany
Software Developer
Neu.de GmbH
- Worked as Software Developer
- Participated in post M&A activities of neu.de acquisition by meetic
Summary
Entrepreneurial tech leader with a knack for navigating "digital transformations" and a hands-on commitment to innovation, culture and capabilities. Renowned for crafting large-scale architectures and guiding cross-functional teams to real-world business results.
Married, 2 kids, originally from Germany, since 12+ years in Brazil (came for Dafiti through Rocket Internet)
22+ years experience in technology sector, 10+ years in management (up to 150 people)
Budget responsibility (CAPEX/OPEX w/o HC) of up to 20 mm USD / year
Executed projects across different time zones, reaching 5 continents with direct management of 4 LatAm countries
Hands-on full stack generalist; strong data-, AI-, software- and system/cloud engineering and architecture knowledge
Executive focus on financial results, data enablement, digital capabilities, value creation, business outcome and long term team building
Industries worked as employee: digital platforms, retail/e-commerce, agencies
Industries worked as consultant: retail/e-commerce, digital platforms, manufacturing (FMCG/automotive), pharma/healthcare
Languages
German
Native
English
Advanced
Portuguese
Advanced
Spanish
Elementary
Education
FH Bonn Rhein Sieg
Diplom · Mechanical Engineering · Germany
IHK
IT Systemkaufmann · IT – Management · Germany
Certifications & licenses
GTD
CallDaniel
Kanban
K21
Mysql
Oracle
Zend Certified Engineer
Zend
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