Georg B.
Co-founder
Experience
Jan 2022 - Present
3 years 8 monthsGermany
Co-founder
Buildaz
- Delivered a KPI project (20+ core business metrics) on a modern data stack (dbt, Airflow, BigQuery, Looker Studio) for Carrefour, letting the product team access key data 3x faster than before.
Jan 2021 - Dec 2022
2 yearsBrazil
Senior IT Director
Facily
- Led hiring and development of a high-performance team to scale Facily, the fastest-growing startup in LatAm (unicorn), growing the tech team from 30 to 400+ FTEs (including ~70 contractors) in under 1 year.
- Created company-wide training programs at Facily, both in lab/academy and on-the-job.
- Supported Facily’s marketplace strategy with seller ranking algorithms.
- Cut costs by up to 80% (1 M USD/month) through right-sizing, rewrites/migrations, optimizing SaaS and vendor contracts, and setting up FinOps processes.
Jan 2011 - Dec 2021
11 yearsChief Technology Officer
Dafiti Group
- Led Dafiti’s transformation into an AI-first company by running AI insight sprints (using design thinking) in ops areas and mentoring staff on internal AI projects.
- Built and ran search and recommendation engines with third-party vendors, open source, and custom solutions, including collaborative filtering and NLP. Improved conversion by over 10%. Launched a visual search MVP in record time.
- Championed engineering excellence via Domain Driven Design (DDD), Test Driven Development (TDD), Technology Radar, standards and scaffolding, and improved availability and delivery by focusing on DORA metrics.
- Managed major cloud migrations, e.g. moving Dafiti’s live e-commerce site with millions of users from on-premises to AWS in 2016 (lift-and-shift toward cloud-native for scalability and cost efficiency).
- Ensured high availability while scaling to millions of users/orders for events like 10+ Black Fridays without major downtime.
Jan 2011 - Dec 2021
11 yearsBrazil
Head of Innovation, Software Architecture and IT Strategy (Consultant/Contractor)
Dafiti Group
- Designed a system used by major global e-commerce sites, starting with dafiti.com.br. Redesigned Dafiti’s site in 6 months for scalability and TV campaigns.
- Chose the right tool for each job—monolith or microservice—focusing on business outcome, skill level and long-term view, introducing distributed systems, caching and message queues (e.g., RabbitMQ in 2010) when needed.
Jan 2011 - Dec 2021
11 yearsIT Director LatAm
Dafiti Group
- Built tech hubs in Argentina, Chile and Colombia, set up a Helix organizational structure with local tech leaders, restructured QA and Test Engineering, boosting delivery quality and alignment across 4 LatAm countries.
- Scaled major promo campaigns like Cyberlunes and during COVID-19 by stabilizing the tech stack and improving cross-country coordination, leading to 3x top-line growth.
- Drove e-commerce growth in COVID-19, causing a 10x rise in GFG share price.
- Achieved 50% YoY CAPEX and OPEX reduction at Dafiti via cost cuts, capitalization processes and on-premises to cloud migration, while keeping high operational excellence.
- Implemented and integrated CRMs (Salesforce, Zendesk), migrated ERPs to SAP and S/4HANA, and ensured audit compliance (E&Y) for sustainable growth in GFG Brazil/LatAm.
- Led PCI certification and re-certification, meeting BACEN policies to reduce risk.
- Applied advanced cybersecurity frameworks (CIS, NIST) to build action plans and boost info security.
- Focused on strategy execution with continuous learning, empowerment, and clear goals, using cyclic methods like PDCA and tools like RACI, Balanced Scorecards, and OKRs.
Jan 2011 - Dec 2021
11 yearsBrazil
Senior IT Manager / Head of R&D
Dafiti Group
- Trained and mentored hundreds of employees, founded SEI LTDA with 10 young engineers as a side business in 2013. Ran company-wide training at Dafiti in lab/academy and on-the-job, using formal (classroom with syllabi) and informal (guilds, tech talks) methods.
- Simulated Dafiti’s product flow for a global warehouse automation project with Autostore™. Applied advanced forecasting for reactivation and repeat purchases.
- Integrated 2 acquired e-commerce ops, making Dafiti (Brazil’s top online fashion retailer) profitable.
Jan 2011 - Dec 2021
11 yearsBrazil
Software Architect / Technical Lead
Dafiti Group
- Designed a system used by major global e-commerce sites, starting with dafiti.com.br. Reworked Dafiti’s site in 6 months for scalability and TV campaigns.
Jan 2011 - Dec 2021
11 yearsGermany
Senior Software Engineer
Rocket Internet GmbH
- Launched lamoda.ru, Russia’s top fashion e-commerce, sold for 100 M EUR in 2022.
- Created a system used by major global e-commerce sites.
Jan 2001 - Dec 2011
11 yearsGermany
IT Specialist
Deutsches Institut für Marketing GmbH (DIM)
Jan 2001 - Dec 2011
11 yearsGermany
Software Developer / Project Manager Trainee
ESH GmbH
Jan 2001 - Dec 2011
11 yearsGermany
Software Developer / Sysadmin
EuropeAlive Medien GmbH (mitfahrzentrale.de)
Jan 2001 - Dec 2011
11 yearsGermany
Software Developer / Team Lead
Klickfreundlich GmbH / Media Ventures GmbH
- Handled post-M&A digital asset integrations for Media Ventures (VC).
- Chose the right tool for each job, adding distributed systems, caching and message queues (RabbitMQ since 2010) when needed.
Jan 2001 - Dec 2011
11 yearsGermany
Software Developer
Neu.de GmbH
- Worked on post-M&A tasks after Neu.de was acquired by Meetic.
Summary
- married, 2 kids, originally from Germany, living in Brazil for 12+ years (joined Dafiti through Rocket Internet)
- budget responsibility (CAPEX/OPEX without headcount) of up to 20 M USD/year
- hands-on full stack generalist; strong data, AI, software and system/cloud engineering and architecture expertise
- executive focus on financial results, data enablement, digital capabilities, value creation, business outcomes and long-term team building
Languages
German
NativeEnglish
AdvancedPortuguese
AdvancedSpanish
ElementaryEducation
FH Bonn Rhein-Sieg
Diplom · Mechanical Engineering · Germany
Certifications & licenses
Applied Machine Learning
The Data Incubator
GTD™
CallDaniel
Kanban
K21
Leading Change and Organizational Renewal
Harvard Business School
MySQL
Oracle
Zend Certified Engineer
Zend
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