Frédéric Guth
Data Analyst and Digital Marketing Consultant
Experience
Data Analyst and Digital Marketing Consultant
PHD Media Belgium
Head Of Programmatic Business Unit
Mindshare
Senior Programmatic Expert
Omnicom Media Group
Programmatic Expert
Affiperf
Senior SEA Expert
Havas Media
SEA Expert
subtel GmbH
Junior SEA Expert
Zalando AG
Internship In Business Development
Zalando AG
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (10.5 years), Fashion (2 years), Retail (2 years), Media and Entertainment (1.5 years), and Telecommunication (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (12.5 years), Business Intelligence (1.5 years), Sales (0.5 years), and Strategy (0.5 years).
Summary
As a dynamic and recently graduated Data Scientist from Le Wagon’s intensive bootcamp, I bring a robust background in digital marketing with proven leadership experience. I am skilled in data analysis, machine learning, and deep learning, leveraging tools like Python, SQL, TensorFlow, and Looker.
I decided to transition from campaign management to a data career because I developed a growing interest in data’s transformative potential. Specializing in this field, I realized that data is omnipresent and enables me to have a greater impact on the world. By harnessing data, I aim to drive meaningful insights and innovations in a forward-thinking environment.
In my previous roles, I successfully led programmatic departments, driving significant growth in investments and developing advanced predictive algorithms. I am passionate about leveraging data to drive insights and innovations in a forward-thinking environment.
Skills
- Data Analysis: Python, Jupyter, Bigquery, Pandas
- Machine Learning: Scikit-learn, Xgboost
- Deep Learning: Tensorflow/keras
- Bi & Data Visualization: Looker, Power Bi
- Data Extraction: Sql, Google Analytics
Languages
Education
Ludwig Maximilian University of Munich
Strategy and Management · Munich, Germany
Solvay Business School
Master · Business engineering · Brussels, Belgium
Certifications & licenses
Le Wagon - Data Science & AI Bootcamp
Le Wagon
Le Wagon - Data Analytics
Le Wagon
Profile
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