Franziska Lange
Co-Founder & Freelance Online Marketing Manager
Experience
Feb 2021 - Present
5 yearsMunich, Germany
Co-Founder & Freelance Online Marketing Manager
Isar Creative Studio GbR
- Strategic & editorial management of the online magazine for a food industry client, including keyword & topic research and text creation
- Ongoing SEO for the online shop (landing page optimization, keyword strategy definition)
- Strategic orientation of all online marketing activities for a tech & health client
- Strategic & editorial management of the online magazine for a tech & health client, including keyword & topic research, text creation & integration
- Training of the internal team in on-page SEO
- Coordination of internal team tasks
- Comprehensive keyword, topic & trend research for a new project for a publishing industry (lifestyle magazine) client
Feb 2019 - Oct 2020
1 year 9 monthsMunich, Germany
Content Marketing Consultant
Seokratie GmbH
Sep 2013 - Jul 2015
1 year 11 monthsMunich, Germany
Vocational training as a digital and print media sales clerk
Carl Hanser Verlag
Skills
- Ms Office (Very Good)
- Adobe Indesign (Basic Knowledge)
- Wordpress (Good)
- Shopify (Basic Knowledge)
- Google Analytics
- Google Search Console
- Ahrefs
- Termlabs
Languages
German
NativeEducation
Oct 2015 - Jul 2018
Ludwig Maximilian University
Bachelor of Arts · Book Studies (major) and Literature and Cultural Studies (minor) · Munich, Germany
Sep 2013 - Jul 2015
Carl Hanser Verlag
Digital and Print Media Sales Clerk · Munich, Germany
Certifications & licenses
Facebook Ads Seminar
Google Ads Seminar
Storytelling Seminar
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