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Elizabeth Johnson

Senior Product Marketing

Elizabeth Johnson
Munich, Germany

Experience

Aug 2023 - Present
2 years 7 months
Munich, Germany

Senior Product Marketing

Usercentrics | Parloa | Gini

  • Delivered product marketing strategies that drove enterprise product launches across global markets.
  • Provided actionable customer insights to guide product development and inform roadmap planning.
  • Created compelling value propositions and sales enablement materials, driving revenue growth.
Aug 2022 - Aug 2023
1 year 1 month
Munich, Germany

Product Marketing Team Lead

Ryte GmbH

  • Led go-to-market efforts, resulting in increased product adoption and sales in enterprise B2B markets.
  • Aligned cross-department strategies with business goals, enhancing collaboration across Product, Sales, and Customer Success.
  • Designed and implemented sales enablement resources, improving team efficiency and closing rates.
Feb 2021 - Jul 2022
1 year 6 months
Munich, Germany

Product Marketing Team Lead

Usercentrics GmbH

  • Re-launched a core product with a new GTM strategy, boosting customer engagement and retention.
  • Partnered with product and customer success teams to translate market insights into feature updates.
  • Led the creation of marketing campaigns and sales tools that drove lead generation and revenue.
Jan 2019 - Jun 2020
1 year 6 months
Munich, Germany

E-Commerce Specialist

CARFAX Europe

  • Delivered localized go-to-market plans for multiple markets, driving new market penetration.
  • Conducted competitor analysis and market research to inform product development.
  • Created impactful digital content and value propositions tailored for B2B audiences.
May 2017 - Dec 2018
1 year 8 months
Munich, Germany

Digital Media Administrator

EM Group

  • Executed product marketing campaigns across international markets, driving sales growth and brand awareness.
  • Developed and optimized value propositions for digital promotions, newsletters, and multi-channel campaigns.
Dec 2014 - Feb 2016
1 year 3 months
Dallas, United States

Account Executive

Publicis Groupe

  • Managed multi-channel campaigns for key clients, ensuring strategic alignment with business goals.
  • Acted as a trusted consultant, strengthening client relationships and delivering measurable marketing results.
  • Oversaw brand relaunches and product marketing campaigns, ensuring timely execution and quality deliverables.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (5 years), Advertising (3 years), and Automotive (1.5 years).

Information Technology
Advertising
Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (9.5 years), Product Development (5.5 years), Sales (5 years), and Business Intelligence (1.5 years).

Marketing
Product Development
Sales
Business Intelligence

Summary

I am a motivated international B2B SaaS product marketer passionate about making an impact on products and customers through the power of product marketing!

Skills

  • Product Marketing Strategy
  • Product Launches
  • Sales Enablement
  • Go-to-market Strategies
  • Value Propositoning
  • Market Research
  • Content Creation
  • Project Management

Languages

English
Advanced
German
Intermediate
Spanish
Elementary

Education

Oct 2010 - Jun 2014

Texas Tech University

Bachelor of Arts, Advertising · Advertising · Lubbock, United States

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Elizabeth based?

Elizabeth is based in Munich, Germany.

What languages does Elizabeth speak?

Elizabeth speaks the following languages: English (Advanced), German (Intermediate), Spanish (Elementary).

How many years of experience does Elizabeth have?

Elizabeth has at least 9 years of experience. During this time, Elizabeth has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 7 months. Note that Elizabeth may not have shared all experience and actually has more experience.

What roles would Elizabeth be best suited for?

Based on recent experience, Elizabeth would be well-suited for roles such as: Senior Product Marketing, Product Marketing Team Lead, E-Commerce Specialist.

What is Elizabeth's latest experience?

Elizabeth's most recent position is Senior Product Marketing at Usercentrics | Parloa | Gini.

What companies has Elizabeth worked for in recent years?

In recent years, Elizabeth has worked for Usercentrics | Parloa | Gini, Ryte GmbH, and Usercentrics GmbH.

Which industries is Elizabeth most experienced in?

Elizabeth is most experienced in industries like Information Technology (IT), Advertising, and Automotive.

Which business areas is Elizabeth most experienced in?

Elizabeth is most experienced in business areas like Marketing, Product Development, and Sales. Elizabeth also has some experience in Business Intelligence.

Which industries has Elizabeth worked in recently?

Elizabeth has recently worked in industries like Information Technology (IT).

Which business areas has Elizabeth worked in recently?

Elizabeth has recently worked in business areas like Marketing, Sales, and Product Development.

What is Elizabeth's education?

Elizabeth holds a Bachelor in Advertising from Texas Tech University.

What is the availability of Elizabeth?

Elizabeth is immediately available full-time for suitable projects.

What is the rate of Elizabeth?

Elizabeth's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Elizabeth?

To hire Elizabeth, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 850-1010 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.