Elizabeth J.
Senior Product Marketing
Experience
Aug 2023 - Present
2 years 4 monthsMunich, Germany
Senior Product Marketing
Usercentrics | Parloa | Gini
- Delivered product marketing strategies that drove enterprise product launches across global markets.
- Provided actionable customer insights to guide product development and inform roadmap planning.
- Created compelling value propositions and sales enablement materials, driving revenue growth.
Aug 2022 - Aug 2023
1 year 1 monthMunich, Germany
Product Marketing Team Lead
Ryte GmbH
- Led go-to-market efforts, resulting in increased product adoption and sales in enterprise B2B markets.
- Aligned cross-department strategies with business goals, enhancing collaboration across Product, Sales, and Customer Success.
- Designed and implemented sales enablement resources, improving team efficiency and closing rates.
Feb 2021 - Jul 2022
1 year 6 monthsMunich, Germany
Product Marketing Team Lead
Usercentrics GmbH
- Re-launched a core product with a new GTM strategy, boosting customer engagement and retention.
- Partnered with product and customer success teams to translate market insights into feature updates.
- Led the creation of marketing campaigns and sales tools that drove lead generation and revenue.
Jan 2019 - Jun 2020
1 year 6 monthsMunich, Germany
E-Commerce Specialist
CARFAX Europe
- Delivered localized go-to-market plans for multiple markets, driving new market penetration.
- Conducted competitor analysis and market research to inform product development.
- Created impactful digital content and value propositions tailored for B2B audiences.
May 2017 - Dec 2018
1 year 8 monthsMunich, Germany
Digital Media Administrator
EM Group
- Executed product marketing campaigns across international markets, driving sales growth and brand awareness.
- Developed and optimized value propositions for digital promotions, newsletters, and multi-channel campaigns.
Dec 2014 - Feb 2016
1 year 3 monthsDallas, United States
Account Executive
Publicis Groupe
- Managed multi-channel campaigns for key clients, ensuring strategic alignment with business goals.
- Acted as a trusted consultant, strengthening client relationships and delivering measurable marketing results.
- Oversaw brand relaunches and product marketing campaigns, ensuring timely execution and quality deliverables.
Summary
I am a motivated international B2B SaaS product marketer passionate about making an impact on products and customers through the power of product marketing!
Languages
English
NativeGerman
IntermediateSpanish
IntermediateEducation
Texas Tech University
Bachelor of Arts · Advertising · Lubbock, United States
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