Elizabeth Johnson
Senior Product Marketing
Experience
Senior Product Marketing
Usercentrics | Parloa | Gini
- Delivered product marketing strategies that drove enterprise product launches across global markets.
- Provided actionable customer insights to guide product development and inform roadmap planning.
- Created compelling value propositions and sales enablement materials, driving revenue growth.
Product Marketing Team Lead
Ryte GmbH
- Led go-to-market efforts, resulting in increased product adoption and sales in enterprise B2B markets.
- Aligned cross-department strategies with business goals, enhancing collaboration across Product, Sales, and Customer Success.
- Designed and implemented sales enablement resources, improving team efficiency and closing rates.
Product Marketing Team Lead
Usercentrics GmbH
- Re-launched a core product with a new GTM strategy, boosting customer engagement and retention.
- Partnered with product and customer success teams to translate market insights into feature updates.
- Led the creation of marketing campaigns and sales tools that drove lead generation and revenue.
E-Commerce Specialist
CARFAX Europe
- Delivered localized go-to-market plans for multiple markets, driving new market penetration.
- Conducted competitor analysis and market research to inform product development.
- Created impactful digital content and value propositions tailored for B2B audiences.
Digital Media Administrator
EM Group
- Executed product marketing campaigns across international markets, driving sales growth and brand awareness.
- Developed and optimized value propositions for digital promotions, newsletters, and multi-channel campaigns.
Account Executive
Publicis Groupe
- Managed multi-channel campaigns for key clients, ensuring strategic alignment with business goals.
- Acted as a trusted consultant, strengthening client relationships and delivering measurable marketing results.
- Oversaw brand relaunches and product marketing campaigns, ensuring timely execution and quality deliverables.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (5 years), Advertising (3 years), and Automotive (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Product Development (5.5 years), Sales (5 years), and Business Intelligence (1.5 years).
Summary
I am a motivated international B2B SaaS product marketer passionate about making an impact on products and customers through the power of product marketing!
Skills
- Product Marketing Strategy
- Product Launches
- Sales Enablement
- Go-to-market Strategies
- Value Propositoning
- Market Research
- Content Creation
- Project Management
Languages
Education
Texas Tech University
Bachelor of Arts, Advertising · Advertising · Lubbock, United States
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Elizabeth based?
What languages does Elizabeth speak?
How many years of experience does Elizabeth have?
What roles would Elizabeth be best suited for?
What is Elizabeth's latest experience?
What companies has Elizabeth worked for in recent years?
Which industries is Elizabeth most experienced in?
Which business areas is Elizabeth most experienced in?
Which industries has Elizabeth worked in recently?
Which business areas has Elizabeth worked in recently?
What is Elizabeth's education?
What is the availability of Elizabeth?
What is the rate of Elizabeth?
How to hire Elizabeth?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Senior Product Marketing
Nearby freelancers
Professionals working in or nearby Munich, Germany