Daniel S.
Salesforce Marketing Cloud & Sales Cloud Consulting project
Experience
Jan 2024 - Present
1 year 8 monthsSalesforce Marketing Cloud & Sales Cloud Consulting project
Agriculture
- Consulting on SFMC and Sales Cloud as a Salesforce Consultant
- Coordinated the solution design for Marketing Cloud automation, including integration with core Salesforce clouds
- Kickoff of cross-cloud campaigns
- Imports and exports, data management, and data quality improvements
- Field creation, user creation, and other admin tasks
- Configuration of products and product bundles
- Setup of pricing rules and advice on price books and quotes
- Implementation of how-to documents and on-demand videos
- Building dashboards and reports for different crops and seasons
Jan 2024 - Dec 2024
1 yearInterim Pardot Automation Specialist
Global Manufacturing company
- End-to-end consultation and execution of Salesforce campaigns
- Creation and execution of landing pages, form handlers, forms, and segmentation lists (static and dynamic)
- Best-practice implementation and execution of email marketing with forms, landing pages, and Engagement Studio programs
- Delivered training and created automation rules, lead scoring, and Engagement Studio programs
- Responsible for training new joiners and internal employees to hand over the Pardot tasks
Jan 2023 - Present
2 years 8 monthsMünster, Germany
Freelancer Salesforce
Daniel Schauer Consulting
- See more project-related insights on pages 3–5
Jan 2023 - Dec 2024
2 yearsSalesforce Marketing Cloud Implementation & Enhancement Project
Retail industry
- Implementation of Salesforce Marketing Cloud as Solution Architect and Project Lead for the client
- Coordinated the solution design for Marketing Cloud automation, including integration with core Salesforce clouds
- Responsible for project planning, Marketing Cloud solution architecture, and Marketing Cloud Connect functionalities
- Creation of Cloud Pages, emails, Journeys, and SQL queries to automate processes and end-to-end customer journeys
- Setup of the DOI process and unsubscription process
- Delivery of Data Extensions, SQL queries, AMPscript personalization, dynamic content, and Einstein features
- Led and delivered training and workshops to internal Marketing Cloud users
Jan 2023 - Dec 2023
1 yearGermany
Health Check Assessment
German Start-Up
- Support in architectural assessment, feasibility checks, and overall health check of their Marketing Cloud application
- Review of the overall system landscape
- Understanding of client business requirements and current and future roadmap
- Design of high-level architecture and integration approach for marketing and sales applications
- Reduced the number of licenses and products by one-third; created a roadmap and implementation plan for Marketing Cloud Intelligence and personalization
- Presentation to senior stakeholders, including heads of sales, marketing directors, and vice presidents
Jan 2023 - Dec 2023
1 yearSalesforce Marketing Cloud Implementation
Pharmaceutical industry
- Implementation of Salesforce Marketing Cloud as Salesforce Marketing Cloud Solution Architect for the client.
- Coordinated the solution design of marketing cloud automation parts including the integration of multiple external systems, data warehouse, sales cloud and offline communication
- Responsible project planning, salesforce marketing cloud solution architecture and salesforce marketing cloud connect functionalities
- Creating DOI-process, unsubscription process and end-to-end customer journeys
- Delivered Data Extensions, SQLs, AMP Script personalization, Dynamic Content and Einstein functionalities
- Delivered Demo sessions and trainings
Jan 2022 - Dec 2024
3 yearsImplement & improve Salesforce Marketing Account Engagement & Sales platform
Global leading autonomous software company
- Responsible for Marketo Migration and Marketo End-Of-Live process
- Multiple SFMC AE instances for several business units to be merged into one instance and a common infrastructure to support marketing and sales process for lead to quote generation
- Providing guidance and support in key areas such as marketing automation, technical architecture, integration, and project & release management
- Migrated all resources including campaigns, landing pages, forms, form handlers, database and automations from current marketing instances systems
- Supported in using Email, forms, form handler and landing pages in the merged Salesforce Marketing Cloud Account Engagement instance
- Responsible for User creation, onboarding and roles for 1900 users
- Reduced costs by eliminating multiple instances of marketing automation applications and simplifying the martech portfolio
Jan 2022 - Dec 2023
2 yearsMünster, Germany
Managing Consultant | Team Lead Salesforce Marketing Cloud
Nagarro ES GmbH
- Lead the Salesforce Marketing Cloud Germany & Europe team
- Manage Salesforce projects
- Design, write and implement user stories
- Evaluate technical realization of customer requirements
- Manage SFMC Projects
- Lead workshops and trainings
- Work on RFPs and system demos for SFMC projects
- Leading the SFMC part of pitches and on-site demos
- 300% growth of the salesforce marketing cloud germany & Europe team
- Win of an salesforce project including implementation for Sales, Service and Marketing Cloud
Jan 2022 - Dec 2022
1 yearArchitecture Assessment
European airline
- Client needed support in architectural assessment and feasibility checks around Marketing cloud applications and Salesforce
- Review of overall system landscape
- Understanding client business requirements, current and future roadmap
- Designing high level architecture and integration approach for Marketing & Sales related applications
- Preparing E2E demo of client use cases and clarifying questions around different uses cases, performance concerns and process related questions around Marketing and Sales Cloud
- Defining omni-channel experience and interaction across different departments
- Presentation to senior stakeholders such as head of sales, marketing directors and enterprise architects
Jan 2021 - Dec 2022
2 yearsMarketing & Sales Cloud Implementation Project
European NGO
- Delivered a new simplified Marketing and Sales platform to improve Sales & Marketing performance and reporting
- Prepared and coordinated rollouts, onboarding new user to the solution template
- Workshops and Trainings for new and existing user – shift from old to new system
- Integration of Website, postal letters, mobile channels and telephone to enable personalized Omni-Channel communication
- Lead the salesforce marketing cloud part of the project
- Delivering journeys with different channels (email, postal letters, mobile and telephone) as well as Einstein AI functionalities
Jan 2021 - Dec 2021
1 yearDistributed Marketing Project
Automotive
- The client built an integrated sales and service platform that combines multiple applications into a new efficient sales solution with marketing features for distributed car dealers. It was a global project with country-specific requirements using the agile SAFe method.
- Coordinated the solution design for Marketing Cloud automation, including integrating multiple external systems, a data warehouse, Sales Cloud, and Experience Cloud.
- Led the Marketing Cloud development for a 5-month MVP to showcase the platform's distributed marketing and Force.com capabilities before starting country rollouts.
Jan 2020 - Dec 2022
3 yearsCologne, Germany
Lead Application Consultant
Capgemini Deutschland GmbH
- Advised clients on Salesforce solutions
- Analyzed and implemented business requirements (user stories)
- Conducted workshops and training sessions
- Worked on agile projects using Scrum and SAFe frameworks
- Delivered a simplified marketing and sales platform to enhance performance and reporting
Jan 2018 - Dec 2020
3 yearsMünster, Germany
Junior CRM Manager
Thalia Bücher GmbH
- Marketing automation
- Reports and A/B testing
- Created target groups using SQL and sent out campaigns
- Led and prepared workshops and training sessions
- Created and implemented Salesforce-related user stories
- Managed business-critical campaigns with over €100,000 in revenue
Jan 2015 - Dec 2019
5 yearsMünster, Germany
Dual study programme student
Thalia Bücher GmbH
- Studied Business Administration
- Worked in various departments of a successful e-commerce company
- Hired as a full-time employee six months before graduation
- Gained initial experience in content creation, category management, data management, product data maintenance, customer service, accounting, and agile IT teams
Summary
Experienced freelance Salesforce Marketing and Sales Cloud expert leading high-performing teams, projects, and marketing automation streams. Seeking to apply my proven analytical, technical, and professional expertise and Salesforce skills to leverage data and drive key business decisions.
Languages
German
NativeEnglish
AdvancedEducation
Oct 2019 - Jun 2021
FOM Hochschule Münster
Master of Science · Digital Management & Business Consulting · Münster, Germany
Oct 2015 - Jun 2019
FH Münster
Business Administration · Münster, Germany
Certifications & licenses
Salesforce Marketing Cloud Email Specialist
Salesforce
Adobe Qualified: Marketo Engage Digital Marketer
Adobe
Salesforce AI Associate
Salesforce
Salesforce Admin
Salesforce
Salesforce Associate
Salesforce
Salesforce Business Analyst
Salesforce
Salesforce Certified Pardot Consultant
Salesforce
Salesforce Certified Pardot Specialist
Salesforce
Salesforce Data Cloud Developer
Salesforce
Salesforce Marketing Cloud Account Engagement
Salesforce
Salesforce Marketing Cloud Admin
Salesforce
Salesforce Marketing Cloud Consultant
Salesforce
Salesforce Marketing Cloud Personalization Advanced Cross-Channel
Salesforce
Salesforce Platform App Builder
Salesforce
Salesforce Strategy Designer
Salesforce
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