Daniel Schauer
Salesforce Marketing Cloud & Sales Cloud Consulting
Experience
Salesforce Marketing Cloud & Sales Cloud Consulting
Agriculture
- Coordinated the solution design of marketing cloud automation parts including connection with Salesforce core clouds
- Kicked off cross-cloud campaigns
- Performed imports and exports, data management and data quality improvements
- Created fields, users and other admin tasks
- Configured products and product bundles
- Set up pricing rules and consulted on price books and quotes
- Implemented how-to documents and on-demand videos
- Built dashboards and reports for different crops and seasons
Interim Pardot Automation Specialist
Global Manufacturing company
- End-to-end consultation and execution of Salesforce campaigns
- Created and executed landing pages, form handlers, forms and segmentation lists (static and dynamic)
- Implemented best practices for email marketing in combination with forms, landing pages and Engagement Studio programs
- Delivered training and created automation rules, lead scoring and Engagement Studio programs
- Trained new joiners and internal employees to hand over the Pardot tasks
Freelancer Salesforce Business Consulting
Daniel Schauer Consulting
Salesforce Marketing Cloud Implementation & Enhancement Project
Retail industry
- Coordinated the solution design of marketing cloud automation parts including the connect with Salesforce core clouds
- Responsible for project planning, solution architecture and Marketing Cloud Connect functionalities
- Created cloud pages, emails, journeys and SQL queries to automate processes and end-to-end customer journeys
- Created double opt-in process and unsubscription process
- Delivered data extensions, SQL queries, AMPscript personalization, dynamic content and Einstein functionalities
- Led and delivered trainings & workshops to the internal Marketing Cloud users
Health Check Assessment
German start-up
- Reviewed overall system landscape
- Understood client business requirements, current and future roadmap
- Designed high level architecture and integration approach for marketing & sales related applications
- Reduced the amount of licenses and products by one third and created a roadmap and implementation approach for Salesforce Marketing Cloud Intelligence and Personalization
- Presented to senior stakeholders such as head of sales, marketing directors and vice president
Salesforce Marketing Cloud Implementation
Pharmaceutical industry
- Coordinated the solution design of marketing cloud automation parts including integration of multiple external systems, data warehouse, sales cloud and offline communication
- Responsible for project planning, solution architecture and Marketing Cloud Connect functionalities
- Created double opt-in process, unsubscription process and end-to-end customer journeys
- Delivered data extensions, SQL queries, AMPscript personalization, dynamic content and Einstein functionalities
- Delivered demo sessions and trainings
Managing Consultant | Team Lead Salesforce Marketing Cloud
Nagarro ES GmbH
- Lead the Salesforce Marketing Cloud Germany & Europe team
- Manage Salesforce projects
- Design, write and implement user stories
- Evaluate technical realization of customer requirements
- Lead workshops and trainings
- Work on RFPs and system demos for SFMC projects
- Lead the SFMC part of pitches and on-site demos
- Achieved 300% growth of the Salesforce Marketing Cloud Germany & Europe team
- Won a Salesforce project including implementation for Sales, Service and Marketing Cloud
Architecture Assessment
European airline
- Reviewed overall system landscape
- Understood client business requirements, current and future roadmap
- Designed high level architecture and integration approach for marketing & sales related applications
- Prepared end-to-end demo of client use cases and clarified questions around performance and process concerns
- Defined omni-channel experience and interaction across different departments
- Presented to senior stakeholders such as head of sales, marketing directors and enterprise architects
Marketing & Sales Cloud Implementation Project Consultant
European NGO
- Delivered a new simplified marketing and sales platform to improve sales & marketing performance and reporting
- Prepared and coordinated rollouts, onboarding new users to the Salesforce Marketing Cloud solution template
- Conducted workshops and trainings for new and existing users – shift from old to new system
- Integrated website, postal letters, mobile channels and telephone to enable personalized omni-channel communication
- Led the Salesforce Marketing Cloud part of the project
- Delivered journeys with different channels (email, postal letters, mobile and telephone) as well as Einstein AI functionalities
Distributed Marketing Project
Automotive
- Coordinated the solution design of marketing cloud automation parts including integration of multiple external systems, data warehouse, sales cloud and experience cloud
- Developed the marketing cloud part of a 5-month MVP to showcase platform capabilities for distributed marketing and Force.com before starting country rollouts
Application Consultant Lead
Capgemini Deutschland GmbH
- Consulted for customers regarding their Salesforce solutions
- Analyzed and implemented business requirements (user stories)
- Conducted workshops and trainings
- Worked on agile projects with Scrum and SAFe framework
- Delivered a new simplified marketing & sales platform to improve sales & marketing performance and reporting
(Junior) CRM-Manager
Thalia Bücher GmbH
- Marketing automation
- Reports & A/B tests
- Created target groups with SQL & sent out campaigns
- Led and prepared workshops and trainings
- Created and implemented Salesforce related user stories
- Responsible for business-critical campaigns with >100 000 € revenue
Dual Study Programme Student
Thalia Bücher GmbH
- Worked in different departments of a successful e-commerce company
- Hired as a full-time employee six months before the end of the study
- Gathered initial knowledge in content creation, category management, data management, product data maintenance, customer service, accounting and agile IT-teams
Summary
Experienced Salesforce Marketing and Sales Cloud expert with an MBA and seven years of experience leading high-performing teams, projects and marketing automation streams.
Seeking to utilize my proven analytical, technical and professional expertise and Salesforce skills to leverage data and drive crucial business decisions.
Skills
Expert:
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Jira
- Ms Office
Intermediate:
- Salesforce Service Cloud
- Salesforce Cpq
- Marketo
- Confluence
- Wrike
- Scrum / Kanban / Safe
- Smartsheets
- Sql
- Amp Script
Languages
Education
FOM Hochschule Münster
Master of Science · Digital Management & Business Consulting · Münster, Germany
FH Münster
Dual Bachelor Studies · Business Administration · Münster, Germany
Certifications & licenses
Salesforce Marketing Cloud Email Specialist
Adobe Qualified: Marketo Implement & improve Salesforce Marketing Account Engage Digital Marketer Credential Exam
Salesforce Admin
Salesforce Certified Pardot Consultant
Salesforce Certified Pardot Specialist
Salesforce Platform App Builder
Profile
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