Daniel Schauer
Salesforce Marketing Cloud & Sales Cloud Consulting project
Experience
Jan 2024 - Present
1 year 6 monthsSalesforce Marketing Cloud & Sales Cloud Consulting project
Agriculture
- Consultation regarding SFMC and Sales Cloud as an Salesforc Consultant
- Coordinated the solution design of marketing cloud automation parts including the connect with salesforce core clouds
- Kickoff of Cross Cloud Campaigns
- Imports and exports / data management as well as data quality improvements
- Field creation, User creation and other Admin tasks
- Configured products as well as product bundles
- Set up pricing rules and consulted on price books and quotes
- Implemented how-to documents & on-demand videos
- Building dashboards and reports for different crops and seasons
Jan 2024 - Dec 2025
1 yearInterim Pardot Automation Specialist
Global Manufacturing company
- End to End consultation and execution of Salesforce Campaigns
- Creation and execution of landing pages, form handlers, forms and segmentation list (static and dynamic)
- Best Practice implementation and execution of e-mail marketing in combination with forms, landing pages and engagement studio programmes
- Delivered Training and creation of automation rules, lead scoring and engagement studio programs
- Responsible for training of new joiners and internal employees to hand over the pardot tasks again
Jan 2022 - Present
2 years 6 months Münster, Germany
Freelancer Salesforce
Daniel Schauer Consulting
- See more project related insights on page 3-5
Jan 2022 - Dec 2025
2 yearsSalesforce Marketing Cloud Implementation & Enhancement Project
Retail industry
- Implementation of Salesforce Marketing Cloud as Salesforce Marketing Cloud Solution Architect & Project Lead for the client.
- Coordinated the solution design of marketing cloud automation parts including the connect with salesforce core clouds
- Responsible for project planning, salesforce marketing cloud solution architecture and salesforce marketing cloud connect functionalities
- Creating Cloud Pages, E-Mails, Journeys and SQL Queries to automate processes and end-end customer journeys
- Creating the DOI-process and unsubscription process
- Delivered Data Extensions, SQLs, AMP Script personalization, Dynamic Content and Einstein functionalities
- Lead and delivered trainings & workshops to the internal marketing cloud users
Jan 2022 - Dec 2023
1 year Germany
Health Check Assesment
German Start-Up
- Client needed support in architectural assessment, feasibility checks and overall health check regarding their Marketing Cloud application
- Review of overall system landscape
- Understanding client business requirements, current and future roadmap
- Designing high level architecture and integration approach for Marketing & Sales related applications
- Reducing the amount of licenses and products the client bought by 1/3, created a roadmap and implementation approach for salesforce marketing cloud intelligence and personalization
- Presentation to senior stakeholders such as head of sales, marketing directors and vice president
Jan 2022 - Dec 2023
1 yearSalesforce Marketing Cloud Implementation
Pharmaceutical industry
- Implementation of Salesforce Marketing Cloud as Salesforce Marketing Cloud Solution Architect for the client.
- Coordinated the solution design of marketing cloud automation parts including the integration of multiple external systems, data warehouse, sales cloud and offline communication
- Responsible project planning, salesforce marketing cloud solution architecture and salesforce marketing cloud connect functionalities
- Creating DOI-process, unsubscription process and end-to-end customer journeys
- Delivered Data Extensions, SQLs, AMP Script personalization, Dynamic Content and Einstein functionalities
- Delivered Demo sessions and trainings
Jan 2021 - Dec 2025
3 yearsImplement & improve Salesforce Marketing Account Engagement & Sales platform
Global leading autonomous software company
- Responsible for Marketo Migration and Marketo End-Of-Live process
- Multiple SFMC AE instances for several business units to be merged into one instance and a common infrastructure to support marketing and sales process for lead to quote generation
- Providing guidance and support in key areas such as marketing automation, technical architecture, integration, and project & release management
- Migrated all resources including campaigns, landing pages, forms, form handlers, database and automations from current marketing instances systems
- Supported in using Email, forms, form handler and landing pages in the merged Salesforce Marketing Cloud Account Engagement instance
- Responsible for User creation, onboarding and roles for 1900 users
- Reduced costs by eliminating multiple instances of marketing automation applications and simplifying the martech portfolio
Jan 2021 - Dec 2023
2 years Münster, Germany
Managing Consultant | Team Lead Salesforce Marketing Cloud
Nagarro ES GmbH
- Lead the Salesforce Marketing Cloud Germany & Europe team
- Manage Salesforce projects
- Design, write and implement user stories
- Evaluate technical realization of customer requirements
- Manage SFMC Projects
- Lead workshops and trainings
- Work on RFPs and system demos for SFMC projects
- Leading the SFMC part of pitches and on-site demos
- 300% growth of the salesforce marketing cloud germany & Europe team
- Win of an salesforce project including implementation for Sales, Service and Marketing Cloud
Jan 2021 - Dec 2022
1 yearArchitecture Assessment
European airline
- Client needed support in architectural assessment and feasibility checks around Marketing cloud applications and Salesforce
- Review of overall system landscape
- Understanding client business requirements, current and future roadmap
- Designing high level architecture and integration approach for Marketing & Sales related applications
- Preparing E2E demo of client use cases and clarifying questions around different uses cases, performance concerns and process related questions around Marketing and Sales Cloud
- Defining omni-channel experience and interaction across different departments
- Presentation to senior stakeholders such as head of sales, marketing directors and enterprise architects
Jan 2020 - Dec 2022
2 yearsMarketing & Sales Cloud Implementation Project
European NGO
- Delivered a new simplified Marketing and Sales platform to improve Sales & Marketing performance and reporting
- Prepared and coordinated rollouts, onboarding new user to the solution template
- Workshops and Trainings for new and existing user – shift from old to new system
- Integration of Website, postal letters, mobile channels and telephone to enable personalized Omni-Channel communication
- Lead the salesforce marketing cloud part of the project
- Delivering journeys with different channels (email, postal letters, mobile and telephone) as well as Einstein AI functionalities
Jan 2020 - Dec 2021
1 yearDistributed Marketing Project
Automotive
- The client built an integrated sales/service platform combining multiple applications with a new efficient sales solution and marketing possibilities for distributed car dealer. Global project with country-specific requirements using the agile SAFe- method.
- Coordinated the solution design of marketing cloud automation parts including the integration of multiple external systems, data warehouse, sales cloud and experience cloud
- Responsible for the marketing cloud part development of a 5-month MVP creation to showcase the platform capabilities distributed marketing and force.com before starting the country rollouts
Jan 2020 - Dec 2022
3 years Cologne, Germany
Application Consultant Lead
Capgemini Deutschland GmbH
- Consultant for Customers regarding their Salesforce Solutions
- Analyse and Implementation of Business Requirements (User Stories)
- Workshops and Trainings
- Agile projects with scrum and SaFe framework
- Delivered a new simplified Marketing & Sales platform to improve Sales & Marketing Performance and reporting
Jan 2018 - Dec 2020
3 years Münster, Germany
(Junior) CRM-Manager
Thalia Bücher GmbH
- Marketing Automation
- Reports & A/B Test
- Creating Target Groups with SQL & Sendout of Campaigns
- Leading and preparing Workshops and Trainings
- Creating and Implementing salesforce related user stories
- Responsible for business-critical campaigns with >100.000€ revenue
Jan 2015 - Dec 2020
5 years Münster, Germany
Dual study programme student
Thalia Bücher GmbH
- Business Administration student
- Working in different departments of a successful e-commerce company
- Hired as a full-time employee six month before the end of the study time
- Gathered initial knowledge in content creations, category managements, data management, product data maintenance, customer service, accounting and agile IT-teams
Summary
Experienced Freelance Salesforce Marketing and Sales Cloud expert leading high-performing teams, projects and marketing automation streams. Seeking to utilize my proven analytical, technical and professional expertise and salesforce skills to leverage data and drive crucial business decisions.
Languages
German
Native
English
Advanced
Education
Oct 2019 - Jun 2021
FOM Hochschule Münster
Master of Science · Digital Management & Business Consulting · Münster, Germany
Oct 2015 - Jun 2019
FH Münster
Business Administration · Münster, Germany
Certifications & licenses
Salesforce Marketing Cloud Email Specialist
Salesforce
Adobe Qualified: Marketo Engage Digital Marketer
Adobe
Salesforce AI Associate
Salesforce
Salesforce Admin
Salesforce
Salesforce Associate
Salesforce
Salesforce Business Analyst
Salesforce
Salesforce Certified Pardot Consultant
Salesforce
Salesforce Certified Pardot Specialist
Salesforce
Salesforce Data Cloud Developer
Salesforce
Salesforce Marketing Cloud Account Engagement
Salesforce
Salesforce Marketing Cloud Admin
Salesforce
Salesforce Marketing Cloud Consultant
Salesforce
Salesforce Marketing Cloud Personalization Advanced Cross-Channel
Salesforce
Salesforce Platform App Builder
Salesforce
Salesforce Strategy Designer
Salesforce
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