Benno Siegrist - Online marketing consulting, business and marketing concept, technical implementation

Q: Where is Benno based?

Benno is based in Pirmasens, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Benno speak?

Benno speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Benno have?

Benno has at least 35 years of experience. During this time, Benno has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 4 years and 5 months . Note that Benno may not have shared all experience and actually has more experience.

Q: What is Benno's latest experience?

Benno's most recent position is Online marketing consulting, business and marketing concept, technical implementation at Self-employed .

Q: What companies has Benno worked for in recent years?

In recent years, Benno has worked for Self-employed .

Q: Which industries is Benno most experienced in?

Benno is most experienced in industries like Information Technology (IT) , Advertising , and Telecommunication . Benno also has some experience in Manufacturing and Education .

Q: Which business areas is Benno most experienced in?

Benno is most experienced in business areas like Information Technology (IT) , Business Intelligence , and Marketing . Benno also has some experience in Project Management , Product Development , and Research and Development (R&D) .

Q: Which industries has Benno worked in recently?

Benno has recently worked in industries like Advertising and Information Technology (IT) .

Q: Which business areas has Benno worked in recently?

Benno has recently worked in business areas like Business Intelligence , Information Technology (IT) , and Marketing .

Recommended expert

Pirmasens, Germany

Experience

Jan 2007 - Present

19 years 2 months

Pirmasens, Germany

Online marketing consulting, business and marketing concept, technical implementation

Self-employed

Design and implementation of websites and funnel pages on WordPress / ThriveThemes
Website maintenance and basic SEO optimization (Yoast)
Tracking and analysis of user behavior (Heatclix, Google) to optimize pages and funnels
Content marketing including content recycling as well as video and social media marketing
Email marketing: setup and maintenance of email sequences and campaigns
Use of AI (artificial intelligence) to support marketing and content processes

Jan 2004 - Dec 2006

3 years

Frankfurt, Germany

Advisor in the Electronic Components and Systems trade association

ZVEI

Representation and advice in the Electronic Components and Systems trade association
Support for standardization and industry initiatives
Coordination of committee meetings and events

Jan 2001 - Dec 2004

4 years

Munich, Germany

Development Project Manager Intelligent Network

Siemens AG

Management of custom software development projects in the Intelligent Network area
Planning and control of international projects (Indonesia, Taiwan, India)
Coordination of development and testing teams
Ensuring project goals in terms of time, quality and budget

Jan 2000 - Dec 2001

2 years

Oberhaching, Germany

Head of Product Management, Software Development

GPP mbH

Leading the product management department in software development
Developing product strategies and roadmaps
Alignment with development teams and stakeholders
Market launch of new software products

Jan 2000 - Dec 2000

1 year

Bonn, Germany

Head of Product Development, Fixed Network Services

KDD-Conos AG

Leading product development for fixed network services
Defining and prioritizing product requirements
Collaboration with technical, marketing and sales teams

Jan 1995 - Dec 1999

5 years

Stuttgart, Germany

Product Manager for Mobile Services; Project Manager and Team Lead for Fixed Network Services

debitel AG

Product management for mobile services
Project management and team leadership in fixed network services
Coordinating product development and market launch
Collaborating with technical and commercial departments

Jan 1992 - Dec 1995

4 years

Frankfurt, Germany

Advisor for Standardization Management

DKE (DIN/VDE)

Managing and coordinating standardization projects in electrical engineering
Representing the organization at national and international committees
Drafting professional articles and standard proposals

Jan 1991 - Dec 1992

2 years

Kaiserslautern, Germany

Assistant at the Chair for High-Frequency Signal Transmission and Signal Processing

University of Kaiserslautern

Supporting software-based research
Developing and implementing algorithms for signal processing
Supervising students in lab experiments

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (21 years), Advertising (19 years), Telecommunication (10 years), Manufacturing (7 years), and Education (2 years).

Information Technology

Advertising

Telecommunication

Manufacturing

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (23 years), Business Intelligence (19 years), Marketing (19 years), Project Management (12 years), Product Development (10 years), and Research and Development (5 years).

Information Technology

Business Intelligence

Marketing

Project Management

Product Development

Research and Development

Summary

I design and implement online marketing funnels from idea to execution: offer structure, landing pages, email sequences, content and automations. I work in a structured, pragmatic and quality-oriented way – focusing on clear messages, clean processes and measurable improvement. Technically, I build websites and funnels on WordPress (including ThriveThemes), including basic SEO optimization (Yoast) and tracking (Heatclix, Google). I use artificial intelligence specifically to support concept development, content creation, analysis and marketing automation. My coaching training as a potential development coach according to Prof. Gerald Hüther sharpens my awareness of motivation, needs and a human, effective communication.

I take on fixed-term projects for the design and implementation of marketing funnels and email/CRM automations. My focus is on clear offer logic, effective texts and stable technical implementation. I use AI specifically to speed up concept, content and analysis – without compromising quality.

Skills

Funnel Concept: Offer Logic, Lead Generation, Landing Pages, Conversion Optimization
Email Marketing & Crm: Sequences, Campaigns, Segmentation, Automations
Content Marketing: Topic Planning, Content Recycling, Video And Social Media Content
Technical Implementation: Wordpress, Thrivethemes, Tracking (Heatclix, Google), Seo (Yoast)
Ai In Marketing: Campaign Concept, Content Production, Analysis, Marketing Automation
Project And Product Work: Concept, Management, Coordination With Stakeholders (Telecommunications/software)
Ai For Concept: Variations For Hooks/headlines/offer Logic, Structure Proposals, Hypotheses For Tests
Ai For Content: Drafts, Variations, Shortenings/extensions, Tone Checks, Editorial Planning
Ai For Content Recycling: Blog Posts, Video, Audio - Multilingual
Ai For Email: Subject Line Variations, Sequence Logic, Quality Check
Ai For Analysis: Deriving Optimizations From Page And Email Metrics
Methodology: Reusable Prompt Templates And Documented Quality Criteria
Funnel Concept (Funnel Concept / Lead Funnel / Sales Funnel): Offer Structure, Page Plan, User Flow
Landing Pages (Landing Page) Incl. Structure, Copy And Implementation In Wordpress/thrivethemes
Lead Magnet (Pdf/checklist/workshop) Incl. Content, Structure And Integration In The Funnel
Email Sequences: Welcome/onboarding, Nurturing, Offer, Reactivation
Email/crm Automation (Marketing Automation / Lifecycle): Triggers, Tags, Segmentation, List Management
Basic Tracking & Reporting: Metrics, Analysis, Optimization Suggestions (Conversion Optimization)
Funnel & Conversion: Offer Logic, Landing Pages, Objections/faq, Call-to-action, Conversion Optimization
Email/crm: Activecampaign (Focus), Segmentation, Tags, Triggers, Automations; Clicktipp (Formerly)
Content: Content Marketing, Editorial Logic, Content Recycling, Ad Copy (Copywriting), Storytelling
Tech: Wordpress, Thrivethemes, Basic Seo (Yoast), Tracking/heatmaps (Heatclix, Google)
Ai In Marketing: Ai-supported Campaign Concept, Content Creation, Content Recycling, Variations/ideas, Analysis Approaches, Workflow Templates
Work Style: Structured, Process-oriented, Action-oriented, Solid Documentation, Reliable Remote
Email/crm: Activecampaign, Clicktipp
Website/funnel: Wordpress, Thrivethemes
Seo/tracking: Yoast, Heatclix, Google
Gdpr: Real Cookie Banner
Reseller: Digistore24
Ai: Chatgpt, Heygen, Eleven Labs
Social Media: Youtube, Facebook, Twitter, Instagram
Office: Microsoft Word, Excel, Powerpoint
Online Marketing
Funnel
Sales Funnel
Lead Funnel
Landing Page
Landing Page
Email Marketing
Email Marketing
Crm
Activecampaign
Clicktipp
Marketing Automation
Email Automation
Lifecycle
Customer Journey
Nurturing
Newsletter
Segmentation
Tags
Triggers
Conversion Optimization
Cro
Copywriting
Ad Copy
Content Marketing
Editorial Plan
Content Recycling
Wordpress
Thrivethemes
Yoast
Seo
Tracking
Heatmaps
Heatclix
Ai Marketing
Ai Marketing
Ai-supported Content Creation
Prompting
Remote
Home Office
Project
Freelancer
Interim

Languages

German

Native

English

Advanced

Education

Oct 1984 - Jun 1991

University of Kaiserslautern

Diploma in Engineering, specialization in communications engineering · Electrical Engineering · Kaiserslautern, Germany

Oct 1973 - Jun 1983

State Kurfürst-Ruprecht Gymnasium Neustadt/Wstr.

General university entrance qualification · Neustadt, Germany

Certifications & licenses

AI Marketing Professional

Digital Beat

Potential Development Coach according to Prof. Gerald Hüther

younity

Profile

Created

February 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Benno based?

Benno is based in Pirmasens, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Benno speak?

Benno speaks the following languages: German (Native), English (Advanced).

How many years of experience does Benno have?

Benno has at least 35 years of experience. During this time, Benno has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 4 years and 5 months. Note that Benno may not have shared all experience and actually has more experience.

What roles would Benno be best suited for?

Based on recent experience, Benno would be well-suited for roles such as: Online marketing consulting, business and marketing concept, technical implementation, Advisor in the Electronic Components and Systems trade association, Development Project Manager Intelligent Network.

What is Benno's latest experience?

Benno's most recent position is Online marketing consulting, business and marketing concept, technical implementation at Self-employed.

What companies has Benno worked for in recent years?

In recent years, Benno has worked for Self-employed.

Which industries is Benno most experienced in?

Benno is most experienced in industries like Information Technology (IT), Advertising, and Telecommunication. Benno also has some experience in Manufacturing and Education.

Which business areas is Benno most experienced in?

Benno is most experienced in business areas like Information Technology (IT), Business Intelligence, and Marketing. Benno also has some experience in Project Management, Product Development, and Research and Development (R&D).

Which industries has Benno worked in recently?

Benno has recently worked in industries like Advertising and Information Technology (IT).

Which business areas has Benno worked in recently?

Benno has recently worked in business areas like Business Intelligence, Information Technology (IT), and Marketing.

What is Benno's education?

Benno holds a Bachelor in Electrical Engineering from University of Kaiserslautern.

Does Benno have any certificates?

Benno has 2 certificates. These include: AI Marketing Professional and Potential Development Coach according to Prof. Gerald Hüther.

What is the availability of Benno?

Benno will be available full-time from April 2026.

What is the rate of Benno?

Benno's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Benno?

To hire Benno, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Market avg: 800-960 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Similar Freelancers

Discover other experts with similar qualifications and experience

Experts recently working on similar projects

Freelancers with hands-on experience in comparable project as a Online marketing consulting, business and marketing concept, technical implementation