Ayat Abusini - Operations Training and ITM Manager, Hub Europe

Q: Where is Ayat based?

Ayat is based in Berlin, Germany .

Q: What languages does Ayat speak?

Ayat speaks the following languages: Arabic (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Ayat have?

Ayat has at least 15 years of experience. During this time, Ayat has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 2 years and 8 months . Note that Ayat may not have shared all experience and actually has more experience.

Q: What is Ayat's latest experience?

Ayat's most recent position is Operations Training and ITM Manager, Hub Europe at Hitachi Energy .

Q: What companies has Ayat worked for in recent years?

In recent years, Ayat has worked for Hitachi Energy , sennder Technologies GmbH , Leica Microsystems , and Operations Training and Quality Consultant .

Q: Which industries is Ayat most experienced in?

Ayat is most experienced in industries like Automotive , Pharmaceutical , and Government and Public Administration . Ayat also has some experience in Manufacturing , Aerospace and Defense , and Transportation and Logistics .

Q: Which business areas is Ayat most experienced in?

Ayat is most experienced in business areas like Human Resources (HR) , Quality Assurance (QA) , and Information Technology (IT) . Ayat also has some experience in Strategy and Planning , Project Management , and Operations .

Q: Which industries has Ayat worked in recently?

Ayat has recently worked in industries like Automotive , Pharmaceutical , and Manufacturing .

Q: Which business areas has Ayat worked in recently?

Ayat has recently worked in business areas like Quality Assurance (QA) , Human Resources (HR) , and Information Technology (IT) .

Recommended expert

Berlin, Germany

Experience

Jul 2024 - Present

1 year 8 months

Operations Training and ITM Manager, Hub Europe

Hitachi Energy

Built Hub Europe Operations Training Concept (OTC) to meet growth and expansion projects for upcoming 5 years in Power Transformers, Distribution, Insulation and Components.
Built up Operations Training Centre in Ludvika, Sweden to develop manufacturing skills, reduce production lead, drive manufacturing qualification processes, continuous improvement, testing requirement, HSE and production standards.
Developed Operations Competency Framework driven by production Onboarding (12-month), shadowing & reverse shadowing, full capacity, coaching and knowledge transfer.
Constructed Power Distribution and Traction Training Centre in Lodz, Poland with focus on DTR technical capability to meet growth plans and comply with manufacturing qualifications.
Built the operations training team setup including training project managers and trainers within 18 factories in Europe, led the change management through implementation and readiness framework, localisation and adaptation plans, knowledge transfer programmes.
Developed the On-Job-Training process and OJT Trainer capability through technical train-the-trainer (TTT) qualification programmes.
Designed Hub operations training strategy and Integrated Transformer Management (ITM – Kaizen Way), Coaching and Facilitation Framework to enhance performance in key manufacturing parameters such as Safety, Quality, Delivery, Inventory, and Cost (SQDIC).
Developed a large-scale manufacturing certification and qualification processes, deployed competency maps and matrices for more 50 production areas on POKA knowledge management and LMS, implemented the quality review process to meet the qualification standards.

Jul 2022 - Apr 2023

10 months

Global Manager, Ops Training and Knowledge Management

sennder Technologies GmbH

Developed 3-year Operation training and knowledge management roadmap and strategy (400 people) in matrix organization.
Implemented a 5-week Operation onboarding program consisting of hands-on training in a demo environment followed by on-the-job training in functional, cross-functional, and rotational roles.
Led 3-month Sales Enablement for new and existing account managers with focus on Salesforce and account management process.
Developed and led the readiness and implementation framework for product launches and go-to-market in close alignment with product and program management to roll out product changes and releases into local markets (11 EU countries), including conducting Train-the-Trainer (TTT) sessions with Country and Team Leaders, documenting and communicating every process change.
Led the Knowledge Base (KB) due diligence, developed business and end-user requirements, created the business case, conducted the end-user testing group, and defined and executed the migration plan for over 750 processes.
Rolled out a new knowledge base (KB) for all operational and product processes and documentation in 3 main phases: soft launch, pilot and adaptation.
Led the KB rollout communication, execution, and trained 400 key and end users for the KB. Continuously measured the user experience via surveys and focus groups.
Enabled (in)formal trainers with TTT foundation and delivery techniques, feedback, and coaching sessions.

Aug 2021 - Jul 2022

1 year

Global Training Service Manager (Life Science Research LSR and Applied Microscopy AM)

Leica Microsystems

Developed global training strategy for Lecia FSEs and Channel Partners (CPs) located in Europe, North America, the Middle East, Africa, and Asia Pacific in a matrix organization.
Developed Technical Training Centre and MyScope Onboarding Program for new Field Service Engineers (FSEs) based on Blended Learning including virtual learning, distance learning, ILT, and shadowing targeted 750 service engineers worldwide.
Deployed the global GxP and compliance training matrix for LSR and AM, enabled the GxP across Lecia operating markets, defined knowledge and hands experience competencies, assessed knowledge gaps for service engineers according to FDA and internal audit standards and regulatory requirements.
Overseed LSR technical training implementation globally to meet Leica's functional competence requirements and contractual obligations to Customers, CPs, and Authorized Third Party service organizations.
Developed training concepts and VR pilots for new products and upgrades, defines the training scope, deliverables, learning levels, training prerequisites pre and aftermarket launch, delivery modes, and financial resources.
Implemented Danaher Adult Learning and Training and Facilitation Techniques for Instructors (TFTI) program for new Regional Key Engineers (RKEs) - subject matter experts support delivering technical training in the SUs.
Implemented new instructional design framework and standards for blended learning, e-learning, hands-on, and virtual training delivery based on Bloom Taxonomy Model for the entire E-learning and Documentation team (12 FTEs).
Led the implementation of LSR Learning Management System on a global scale, defined the current and future state of Leica LMS, and managed the design and execution process.
Facilitated Danaher Business System (DBS) workshops focused on technical engineering training processes, through Value Stream Mapping (VSM), Kaizen events, and the Problem-Solving Process (PSP).

Oct 2019 - Oct 2020

1 year 1 month

Training Lead Manager

Fintech startups

Developed L&D roadmap, customer experience performance and competency metrics, and growth plan for the customer care team.
Delivered onboarding training programs for new hires both in-house and external contact center partners ILT and e-learning base.
Supported Operational Readiness rollout plans for products and processes and designed the “Learning Chunks” initiative to deliver daily 30-minute learning sessions to proactively align knowledge and product updates for the customer care team.
Set a new LMS course management module and learn KPIs and analytics.
Set quality performance metrics, and coaching guidelines, conducted weekly 1-on-1 feedback sessions, and analyzed performance opportunities and gaps into corrective and learning plans.
Led Knowledge Base (KB) project by defining end users' requirements, request for proposal, stakeholder communication, testing and evaluation, training and rolling out to end users, and continuous improvement.

Jun 2016 - Feb 2018

1 year 9 months

Global Strategy and Planning Manager

Qatar Airways and Qatar Duty-Free

Conducted a 3-5-year strategic plan with an annual sales budget of ($100 million), led strategy execution and operational modeling based on passenger BI forecasting and operational performance.
Managed the executive steering committee and reported on performance results, data visualization, and talent management for senior leadership, namely the Chief Service Officer (CSO), Senior Vice President (SVPs) Commercial, Finance, and Operations.
Led 360 organizational and operational performance reviews and all related processes and procedures.
Led change management projects related to Business Intelligence (BI) analytics and reporting, performance KPIs related operations, P&L, customer experience, PAX analytics, Commercial and Engineering.
Built internal capabilities of 100 trainers supported with performance and coaching programmes.

Dec 2015 - Jun 2016

7 months

Operations Learning Analysis & Quality Specialist

Qatar Airways

Led technical engineering and airport operations training centre globally to comply with international aviation standards and compliance requirements.
Developed Quality Management System (QMS) for technical learning delivery and instructional design covering +43,000 staff.
Conducted Training Needs Assessment (TNA) for the headquarters and regional offices (150) and defined strategic, operational, subject matter expertise, teams, and individual learning requirements.
Deployed technical 70.20.10 learning module, social and informal learning for technical and leadership learning programs.

Jun 2015 - Present

10 years 9 months

Operations Training and Quality Consultant

Jan – Jun 2024: Global Quality and GMP Learning Management Project: Implementation for Veeva Learning Management System incl. Integration with Document Management System– Consumer Healthcare (CHC), Sanofi, Germany
Jun – Dec 2023: Onboarding Program and SAP Learning Management System and Onboarding Module Deployment at Hyundai Motor Europe, Germany
Jun 2015 - Aug 2018: Organisational Performance Freelancer Consultant, Middle East.

Feb 2014 - May 2015

1 year 4 months

Operations Learning & Development Specialist

Airport International Group – QAIA

Oct 2010 - Mar 2014

3 years 6 months

Senior Officer, Training / Acting Planning Head

Jordan Airports Company PSC

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (10.5 years), Pharmaceutical (10.5 years), Government and Administration (3.5 years), Manufacturing (2.5 years), Transportation (2 years), and Aerospace and Defense (2 years).

Automotive

Pharmaceutical

Government and Administration

Manufacturing

Transportation

Aerospace and Defense

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Human Resources (15.5 years), Quality Assurance (10.5 years), Information Technology (10.5 years), Strategy (5 years), Project Management (4 years), and Operations (3 years).

Human Resources

Quality Assurance

Information Technology

Strategy

Project Management

Operations

Summary

A visionary global technical training leader with a robust track record of architecting and scaling high-impact training and performance functions across customer service, technical, and operations environments. Proven success in leading capability-building across EMEA, the Americas, and APAC—supporting $5B+ in annual revenue.

Specialized in building global training centers and high-impact onboarding programs (30+ launches) and Learning Management Systems across aviation, life sciences, manufacturing, and tech sectors. Adept at developing competency frameworks, digital learning solutions, and hybrid training strategies that accelerate time-to-proficiency, improve CSAT, and align with business KPIs.

A passionate people enabler and change leader, combining leadership coaching, performance metrics, and PROSCI-based change management to drive sustainable team growth, service excellence, and cross-functional alignment.

Skills

Microsoft Office (Word, Excel, Access, Powerpoint, Visio, Project Management, And Outlook), Spss, Power Bi
G-suite, Confluence, Getguru Knowledge Base, Chatbot, Slack, Micro And Figma, Miro, Jira, Salesforce, Zendesk, Intercom
Sap Hire To Retire Process In The Intelligent Enterprise Training (December 2020)
Articulate Storyline, Captivate, Camtasia

Languages

Arabic

Native

English

Advanced

German

Intermediate

Education

Sep 2018 - Nov 2019

IUBH University of Applied Science, Campus Berlin

Master Leadership and Management · Leadership and Management · Berlin, Germany · 1.3/1.0 – Excellent

Sep 2003 - Jan 2007

University of Jordan

B.A. Business Administration, Marketing · Business Administration, Marketing · Amman, Jordan

Certifications & licenses

Professional Of Human Resources Diploma (PHR)

Society Of Human Resources Management (SHRM)

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ayat based?

Ayat is based in Berlin, Germany.

What languages does Ayat speak?

Ayat speaks the following languages: Arabic (Native), English (Advanced), German (Intermediate).

How many years of experience does Ayat have?

Ayat has at least 15 years of experience. During this time, Ayat has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 8 months. Note that Ayat may not have shared all experience and actually has more experience.

What roles would Ayat be best suited for?

Based on recent experience, Ayat would be well-suited for roles such as: Operations Training and ITM Manager, Hub Europe, Global Manager, Ops Training and Knowledge Management, Global Training Service Manager (Life Science Research LSR and Applied Microscopy AM).

What is Ayat's latest experience?

Ayat's most recent position is Operations Training and ITM Manager, Hub Europe at Hitachi Energy.

What companies has Ayat worked for in recent years?

In recent years, Ayat has worked for Hitachi Energy, sennder Technologies GmbH, Leica Microsystems, and Operations Training and Quality Consultant.

Which industries is Ayat most experienced in?

Ayat is most experienced in industries like Automotive, Pharmaceutical, and Government and Public Administration. Ayat also has some experience in Manufacturing, Aerospace and Defense, and Transportation and Logistics.

Which business areas is Ayat most experienced in?

Ayat is most experienced in business areas like Human Resources (HR), Quality Assurance (QA), and Information Technology (IT). Ayat also has some experience in Strategy and Planning, Project Management, and Operations.

Which industries has Ayat worked in recently?

Ayat has recently worked in industries like Automotive, Pharmaceutical, and Manufacturing.

Which business areas has Ayat worked in recently?

Ayat has recently worked in business areas like Quality Assurance (QA), Human Resources (HR), and Information Technology (IT).

What is Ayat's education?

Ayat holds a Master in Leadership and Management from IUBH University of Applied Science, Campus Berlin and a Bachelor in Business Administration, Marketing from University of Jordan.

Does Ayat have any certificates?

Ayat has 1 certificate: Professional Of Human Resources Diploma (PHR).

What is the availability of Ayat?

Ayat is immediately available full-time for suitable projects.

What is the rate of Ayat?

Ayat's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.