Afra (Sarah) Nonnenmacher
Innovation Manager
Experience
May 2024 - Present
1 year 3 months Ravensburg, Germany
Innovation Manager
Vetter Pharma-Fertigung GmbH & Co.KG
- Further development and implementation of the innovation department into the company.
- Organizing and conducting innovation workshops, including innovative inputs and speakers for the company.
- Reflecting on the innovation process and partially redesigning it.
- Building an external network aimed at integrating new solutions into the company.
- Trend scouting.
Apr 2022 - Feb 2024
1 year 11 months Hard, Austria
Intl. Product Marketing Manager & PM Accessories, Apparel
Simplon Fahrrad GmbH
- Establishing and defining product marketing management, as well as the apparel & accessories line.
- Implementing this interface function in the company to optimize processes and communication between marketing & development.
- Evaluating and optimizing the accessories line.
- Creating a business plan and concept for a premium bike collection.
- Preparing data of all product-related marketing content (off-/online).
- Graphic, conceptual, and content creation of product information for marketing materials.
- Creating documents for technical documentation, presentations, trade show appearances.
- Redesigning interactive price lists.
- Creating detailed photo briefs for photo shoots and implementation.
- Redesigning the apparel & accessories line.
Feb 2021 - Dec 2021
11 months Sevelen, Switzerland
Intl. Product Manager Protection
Schoeller Textil AG
- Building and implementing product management, reorganizing the Protection BU.
- Focus on product management implementation.
- Rebuilding the range for the Protection business field (military, police, motorcycle, multi-norm, corporate).
- Process optimization to ensure the company's profitability.
- Implementing product management in the company as an interface between design, marketing, production, sales, and corporate management.
- Streamlining the range by over 50% and redefining the individual business areas of Protection.
- Defining and implementing innovation processes to create market-relevant new products.
- Defining and implementing certified products for work safety clothing worldwide (ASTM, CE, EN ISO).
- Participating in global tenders/bidding business for protective clothing (Taiwan, USA, UK, etc.).
May 2019 - Feb 2021
1 year 10 months Innsbruck, Austria
Self-employed
Afra Sarah Nonnenmacher
- Freelancer & service activities for product & concept development.
- Concept development and implementation of new products according to customer requirements.
- Creating sales materials, interactive calculation sheets, and presentations.
- Coordinating external photographers.
- Managing and controlling the R&D process, from prototype evaluation to approval for series production.
- Implementing product certifications and coordinating CI.
May 2018 - May 2019
1 year 1 month Innsbruck, Austria
Intl. Product Manager Office & Area Lights
Prolicht GmbH
- Establishing and defining product management.
- Evaluating, generating, implementing, and launching the new market segment - office lighting.
- Implementing this interface function in the company to optimize processes and communication between marketing & development.
- Implementing product management in the company as an interface between engineering, distribution, marketing, sales, and corporate management.
- Evaluation, business plan creation and concept development, as well as launch of the new office lighting series.
- Briefing and coordinating industrial designers Hadi Teherani, Andreas Andres, etc.
- Defining technical & marketing briefs.
- Generating product presentations and training materials for the sales department.
- Presenting product innovations (Engl./Ger.).
Oct 2016 - May 2018
1 year 8 months Dornbirn, Austria
Global Product Manager Indoor Commercial Lights
Thorn Lighting Ltd / Zumtobel Group AG
- Product responsibility for industrial hall spotlights, design, function, application, and cost-effectiveness.
- Cost optimization of Thorn industrial lights, with focus on range design – in cooperation with Zumtobel industrial lights to strengthen the collection.
- Product management of indoor lights for industrial applications, warehouses, production halls, aircraft hangars, prisons. Clients include Airbus SE.
- New development/implementation of an industrial hall spotlight for aircraft hangar (clients include Airbus SE).
- Creating and implementing new product specifications for the supplier and the R&D team.
- Developing and communicating product families (highest cost efficiency – with maximum installation flexibility, wireless function, CLO, etc.).
- Project/product implementation and coordination at Thorn Ltd main plant in the UK on-site.
- Training of the global sales team – AUS, USA, Europe, on-site and online.
Nov 2013 - Jul 2015
1 year 9 months Munich, Germany
Intl. Product & Commercial Manager Accessories
Salewa – Oberalp AG
- Overall responsibility for the accessories product category.
- Setting up & reorganizing the summer/winter collection.
- Range design, clustering, and new development of the accessories category.
- Product realization from market analysis to product launch.
- Integrating and implementing the new Salewa CI.
- Defining the collection strategy – summer/winter collection plan.
- Developing bivy bags, first-aid kits, travel bags & UL collections, climbing equipment like bouldering mats, chalk, chalk bags, poles, etc.
- Managing and controlling the R&D process from prototype feedback to approval for series production.
- Creating and presenting sales materials (workbook/web). Global.
- Budget responsibility (product pricing; investment costs, external service costs), coordinating graphic and industrial designers.
- Supplier sourcing, development & building partnerships with suppliers.
- Business trips to Asia (China & Taiwan) for product implementation & price negotiations.
Nov 2010 - Nov 2013
3 years 1 month Munich, Germany
Intl. Product Manager Protection
HEAD Sport AG – HTM
- Developing and coordinating PPE products – range analysis to product launch, including manufacturer, material, and cooperation sourcing.
- Designing & implementing a CE-certified helmet, soft & hard body protection, goggles collection.
- Developing a multi-norm protective helmet and a higher FIS standard for alpine ski racing helmets.
- Cooperation with MONTANA Intl. to implement a rental system.
- Inventing and patenting (OS no.1234335) an adjustable back protector and a WMN fit system for ski helmets.
- Contributing to/implementing a multi-impact absorbing ski helmet (CAN norm).
- Developing ski & alpine racing helmets, hard-shell & soft back protectors, goggles/ski goggles, travel bags, ABS backpack.
- Sourcing, evaluating, and implementing new technologies and collaborations.
- Managing and controlling the R&D process.
- Creating briefs and coordinating industrial designers, graphic designers, and the supplier network in Asia and Europe.
- Budget responsibility, tooling costs, and external partners.
- Product pricing.
- Over 10 trips to Asia for product implementation and price negotiations.
- Leading a junior product manager.
Sep 2008 - Nov 2010
2 years 3 months Sevelen, Switzerland
Intl. Product and Process Engineer - Enginebay – Engine Compartment
Heatshield Rieter Automotive AG (Today Autoneum AG)
- Defining and implementing acoustic absorbers for international OEMs – complying with economic and technical requirements.
- Defining product & process and implementing based on specifications/requirements.
- Cost definition and material research.
- Specific projects for BMW/Mini Cooper included engine encapsulation and cold start prevention for CO2 reduction (Mini Cooper R56/R60).
- Production, analysis, and optimization of prototypes.
- Defining the series manufacturing process – establishing design guidelines.
- Determining and conducting material tests in cooperation with the lab.
- Cost calculation and quote creation for OEMs.
- Transferring products to series production in CH, PL, CZ, ESP.
- Process optimization up to series approval.
- On-site technical customer consulting. Mini Cooper in the UK, BMW in Munich.
- Creating materials and specifications.
Feb 2007 - Sep 2007
8 months Munich, Germany
Internship
Sportswear Connection GmbH
- Production control in Istanbul.
- Print optimization for client Toyota.
- Conducting prototype and series inspections.
- Creating inspection documents and specifications.
Oct 2004 - Feb 2005
5 months Reutlingen, Germany
Project Work
Bäumler AG
- Image analysis as general outfitter for the Olympic men's team (2004).
- Organizing, conducting, and analyzing a customer survey.
- Innovation project: Protection & ballistics – developing a concept for a motorcycle suit with air channels.
- Designing and producing a carbon fiber skateboard: manufacturing process, tooling & product.
Summary
- BMW/Mini Cooper. Engine encapsulation, cold start prevention - CO2 reduction. Mini Cooper R56/R60.
- HEAD Sports AG. Patent OS no.1234335 – adjustable back protector, invention of a WMN fit system for ski helmets. Contributing to and implementing a multi-impact absorbing ski helmet (CAN norm).
- Salewa, Oberalp AG. Redesign/development of accessories range and products. Rebranding the Salewa CI.
- Zumtobel Group AG. New development/implementation of an industrial hall spotlight for aircraft hangar. Clients include Airbus SE.
- Prolicht GmbH. Evaluation/implementation of a new market segment with industrial designer Hadi Teherani. Implementation of product management.
- Schoeller Textil AG. Implementation of product management for the Protection BU.
- Simplon Bicycle. Business plan & concept for a premium bike collection.
Languages
German
Native
English
Advanced
Latin
Advanced
Spanish
Elementary
Education
Oct 2004 - Apr 2008
Hochschule Reutlingen
Bachelor of Science · Textile Technology and Management · Reutlingen, Germany · 1,2
Sep 2000 - Jul 2003
Wirtschafts-Gymnasium Ravensburg
High School Diploma · Ravensburg, Germany
Certifications & licenses
Elementary Latin Certificate
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