Mannu Brieskorn
Marketing and Communications Director
Erfahrungen
Dez. 2023 - Juni 2024
7 Monaten Munich, Germany
Head of Marketing & Communications
STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Jan. 2022 - Bis heute
2 Jahren 2 MonatenFreelance Marketing Strategy Consultant
- Develop brand awareness and engagement strategies driving increased visibility and customer interaction
- Recommend comprehensive growth strategies for B2B clients, enhancing market positioning and competitive edge
Apr. 2021 - Dez. 2022
1 Jahr 9 Monaten Munich, Germany
Head of Marketing & Communications
ysura GmbH
- Led the marketing team and budget, creating the strategic roadmap and recruiting key personnel and agencies
- Designed and rolled out marketing campaigns to strengthen brand presence in EMEA and launch new digital solutions
- Achieved a 50% increase in social media engagement via thought-leadership content and collaboration with KOLs
- Optimised email marketing, resulting in a 25% increase in open rates and a 15% increase in click-through rates
Feb. 2020 - Jan. 2021
1 Jahr Munich, Germany
Consultant, Digital Marketing Strategy
adamicus GmbH
- Analysed market trends to develop retention, acquisition, and customer engagement strategies to meet client goals
- Increased website traffic by 40% through SEO, SEA and content marketing strategies for Strellson, a fashion client
Jan. 2016 - Jan. 2020
3 Jahren 1 Monate Munich, Germany
Freelance Marketing & Communications Consultant
adamicus Consulting GmbH
- Optimised positioning and messaging to build awareness and affinity among target audiences for various B2B clients
- Wrote, edited, and translated copy for presentations, marketing collateral, and websites to attract prospects
Mai 2013 - Aug. 2015
2 Jahren 4 Monaten Toronto, Canada
Director - Brand, Communications & Events
Rogers Communications Inc.
- Achieved growth in all KPIs, including a 6x increase in web traffic and a 5x surge in lead generation and conversions
- Managed $4M budget and led marketing strategy including SEO, SEM, content management, and social media
- Collaborated with agencies to develop brand strategies, ensuring consistent communication of corporate values, strategic positioning, and increasing brand awareness
- Planned corporate presence at industry events; trained brand ambassadors to execute regional product launches
Mai 2012 - Apr. 2013
1 Jahr Toronto, Canada
Project Manager, Business Solutions
TD Bank Group
- Led a high-profile digital transformation project to develop and deliver a self-serve web-based B2B application
Juni 2009 - Apr. 2012
2 Jahren 11 Monaten Toronto, Canada
Senior Product Marketing Manager
WIND Mobile Corp.
- Monitored customer engagement to optimise customer life cycle and to identify cross-sell and upsell opportunities
Jan. 2005 - Mai 2009
3 Jahren 5 Monaten Toronto, Canada
Go-to-Market Manager
Bell Canada Inc.
- Built GTM strategies for two new products, generating $2M in revenue by aligning the marketing mix elements of product, price, promotion, and place with market research
Okt. 2003 - Dez. 2005
2 Jahren 3 Monaten Toronto, Canada
Product Marketing Manager, Security Software
Bell Canada Inc.
- Oversaw a $1.5M project to develop security software and launch it as a subscription model, drove 450k subscribers and turned it into the most profitable VAS for the company
Juli 2000 - Sept. 2003
3 Jahren 3 Monaten Ottawa, Canada
Supply Chain Engineer
Alcatel-Lucent Canada Inc.
Mai 1999 - Juni 2000
1 Jahr 2 Monaten Brockville, Canada
Process Improvement Engineer
Nortel Networks Inc.
Zusammenfassung
15+ years of professional international experience in North America and Europe, serving various industries, in addition to consulting for diverse digital marketing agency clients
Three leadership roles with the responsibility of hiring and managing direct reports, contractors, and agencies, while handling marketing budgets of up to $4M
Developed marketing strategies, driving buyer journeys across the marketing funnel in B2B/C environments, and implementing go-to-market plans for new product launches
Managed global and regional digital marketing activities, including content marketing, Social Media, SEO, and webinars to enhance brand awareness and generate leads
Native English speaker with German fluency, adept at crafting compelling messaging and skilled in positioning to drive market differentiation and engage target audiences
Sprachen
Englisch
Muttersprache
Panjabi
Muttersprache
Deutsch
Verhandlungssicher
Hindi
Verhandlungssicher
Ausbildung
Okt. 1995 - Juni 1999